Unit II Marketing Communication: Its Functions PDF
Document Details
Tags
Summary
This document covers the functions of marketing communication. It includes topics such as integration, empowerment, and communication strategies. It also discusses the process of consumer decision-making, emphasizing the role of psychological processes, such as motivation, learning, and perception, in influencing purchase behavior.
Full Transcript
CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner ...
CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner CamScanner
