Types of Buying Decision Behavior.docx

**[Types of Buying Decision Behavior]** 1. **Complex**: When shoppers care and see big differences between brands. 2. **Reducing**: Shoppers are interested but don't see many differences between brands. 3. **Habitual**: Low interest and few differences those people buy out of habit...

**[Types of Buying Decision Behavior]** 1. **Complex**: When shoppers care and see big differences between brands. 2. **Reducing**: Shoppers are interested but don't see many differences between brands. 3. **Habitual**: Low interest and few differences those people buy out of habit. 4. **Seeking**: Low interest but clear brand differences; people change brands for variety. **[The Buyer Decision Process]** 1. The buyer notices a need or want. 2. The buyer looks for information about product. 3. The buyer compares different products or brands. 4. The buyer chooses a product to buy. 5. The buyer thinks about their choice. **[The Buyer Decision Process for New Products]** 1. **Awareness: The buyer learns about the new product.** 2. **Interest: The buyer becomes interested and looks for more info.** 3. **Evaluation: The buyer checks the product's benefits and features.** 4. **Trial: The buyer tries the product, often through samples or low-cost options.** 5. **Adoption: The buyer chooses to use the product orderly.** **[Consumer Markets and Buyer Behavior]** **Markets**: Places where people buy things for their personal use.\ **Influences**: culture, social groups, personal preferences, and feelings affect buying decisions. **[PESTEL Analysis]** 1. **Political: Government rules.** 2. **Economic: Economic growth.** 3. **Social: Cultural trends.** 4. **Technological: tech progress.** 5. **Environmental: sustainability.** 6. **Legal: Laws and rules.** **BCG Matrix** 1. **Stars**: High market share and high growth rate. 2. **Cash Cows**: High market share but low growth. 3. **Question Marks**: Low market share but high growth. 4. **Dogs**: Low market share and low growth. **[Ansoff Matrix]** 1. **Market Penetration: Selling more.** 2. **Market Development: New places.** 3. **Product Development: New products.** 4. **Diversification: New things in new places.**