TryDye Temporary Hair Dye Brand Overview PDF

**[*TRY-DYE* BRAND OVERVIEW]** **About Logo:** *Try- Dye* is a temporary hair dye brand keeping that in mind the inspiration behind the logo looks like multiple hair color strips combined together creatively. **Tagline:** Appears like magic disappears like a dream. **About my brand:** In this fil...

**[*TRY-DYE* BRAND OVERVIEW]** **About Logo:** *Try- Dye* is a temporary hair dye brand keeping that in mind the inspiration behind the logo looks like multiple hair color strips combined together creatively. **Tagline:** Appears like magic disappears like a dream. **About my brand:** In this file, you'll find all the details about the product, including how it was designed, how to use it, and the thought behind its creation. My aim is to make it easy for you to understand the concept, even if you've never used or thought about hair colors before. This is a virtual product I created to introduce a new way of using temporary hair colors. I'll explain everything in detail so you can understand what it is, how it works, and why it's different from regular hair coloring products.*TryDye* is designed for people who want to color their hair without worrying about damage or being stuck with the color for a long time. Unlike traditional hair dyes, which can be permanent or require days or weeks to fade, *TryDye* works for just 8 hours. After that, the color gradually disappears on its own, without needing to wash your hair. Here's how it works: *TryDye* comes in the form of a spray. You apply it to slightly damp hair, use heat like a straightener or blow-dryer to activate the color, and within seconds, your hair transforms into colorful shades. The heat triggers a reaction in the formula that makes the color visible. Once the day is over, the color starts to fade and your hair returns to its natural shade. The product uses special ingredients that are safe for hair. These include pH-responsive dyes, which change color with heat, and gentle polymers that hold the color temporarily without causing harm. All the ingredients **are FDA-approved**, so they're safe to use. This product is meant for anyone who likes to try new things, whether it's for a party, a photo shoot, or just to feel different for a day. Unlike regular dyes, *TryDye* doesn't involve chemicals that penetrate the hair or alter its structure, so it's completely non-damaging. If you've ever wanted a simple and safe way to add color to your hair for a short time, this concept could be a perfect fit. Let's take a closer look at what makes *TryDye* unique. **Product Image:**  [Vision] ==================== 1. Global Leader 2. Commitment-Free 3. Everyday Use 4. Personal Expression **[Mission]** 1. Innovative Solutions 2. D2C Focus**:** direct-to-consumer brand 3. Safe & Damage-Free 4. Temporary Color 5. Accessible 6. Fun & Easy 1. Innovation-Driven 2. Self-Expression & Creativity 3. Quality & Safety First 4. Inclusivity & Accessibility 5. Sustainability & Responsibility 6. Customer-Centric Focus **[Target Audience]** 1. Age: 16-35 years 2. Gender: All genders 3. Location: Primarily urban and suburban areas 4. Income Level: Middle to upper-middle class 5. Occupation: High school to college-educated,people working in creative department. 1. Bold, creative, and fashion-forward individuals 2. Social media-savvy, trendsetters 3. Value convenience, low-commitment solutions 4. Safe, non-damaging products. USP-Unique Selling Point ======================== **Competition Analysis:**       a. **Profile Page**  b. **Posts( Basic):** The promotional posts which guides about the product or coupon.     c. **Post (witty+ humour promotion):** Such posts promotes relatability with the audience and convince them to buy these are unique.   d. **Reels (videos)-** Engaging content that is sponsored on instagram and brings customers to the website page when they click on the link (PPC) price per click concept.  e. **Reviews:** as it is a virtual brand the expected attention is given below here it is to make the brand seem more realistic.