To Sell Is Human Express Lecture PDF
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Summary
This document is a lecture on the topic of selling, focusing on modern approaches and techniques. It discusses how to improve sales skills, including handling rejection, understanding customers and tailoring your message.
Full Transcript
To Sell Is Human Express Lecture Everyone is in Sales New Sales vs Old Sales Ed-med Elasticity Entrepreneurship The New ABCs of Selling Attunement Buoyancy Clarity Attunement Aligning yourself with the person you’re persuading Buoyancy Handling rejection and negativit...
To Sell Is Human Express Lecture Everyone is in Sales New Sales vs Old Sales Ed-med Elasticity Entrepreneurship The New ABCs of Selling Attunement Buoyancy Clarity Attunement Aligning yourself with the person you’re persuading Buoyancy Handling rejection and negativity Clarity Framing things to avoid overwhelming people Less Label Blemish Experience Potential Successors to Elevator Pitch One word Question Rhyming Subject-line/Email Twitter/X/Social Media Pixar/Storytelling Improvising Problems with scripts Hear hidden offers Say “yes, and” Make your partner look good Serving Make it personal Make it purposeful
