SEO Notes PDF

2 Introduction to SEO (Search Engine Optimization)   webpage. This chapter introduces few Let us learn...

2 Introduction to SEO (Search Engine Optimization)   webpage. This chapter introduces few Let us learn ways at the beginners level.  Definition of SEO  Types of SEO Do you know?  Techniques of SEO Search Engine is an online program or software that helps users to search for  SEO-Page content information on world wide web.  SEO- Keywords Examples of Search Engine include  SEO-Social Book marking Google, Yahoo and Bing  SEO-SMO Types of SEO - There are two types of Introduction optimization SEO stands for Search Engine  On-Page SEO : It includes Provision Optimization. SEO is a technique used of good content, good keywords for: designing and developing a website selection, putting keywords on correct be to rank high in search engine results. It places, giving appropriate title to is a subset of search engine marketing. every page etc. Thus SEO is useful in increasing the  Off-Page SEO : It includes link number of visitors to a website. building, increasing link popularity There are many strategies and by submitting open directories, search techniques adopted to optimize the engines, link exchange etc. On-Page Off-Page On-Page SEO is concerned Off-Page SEO is concerned with with information that is ⚫ Website-Website relationship. displayed to the end user, ⚫ Do other websites refer to you, such as text, images and website navigation. SEO do you refer to others? ⚫ How good is your network? Fig 2.1: Types of SEO 10 Techniques of SEO  Black Hat SEO : Techniques that These are classified into two broad search engines do not approve. The categories: techniques used for optimizing the  White Hat SEO : Techniques that website are manipulative. search engines recommends as apart of good design. Refer the following strategies and differences in short about Black Hat and White Hat techniques– WHITE BLACK HAT HAT WHITE HAT STRATEGIES BLACK HAT STRATEGIES  Relevant content  Duplicate content  Well-labeled images  Invisible text and stuffed keyword  Relevant links and refernces  Cloking or re-directing the user to  Complete sentences with good spelling another site or page and grammar  Links from sites with non-relveant  Standard-compliant HTML content  Unique and relevant page titles Optimizing Website There are various sections of a website  It is recommended to use which can be optimised for better SEO.  : Title is the first Some of the ways to optimize the webpage thing that user notices in search for SEO result list while using google for searching. Contents should 1. SEO : Page structure optimization be up to 60 characters (spaces  Html programs should start with included).  Meta-description Tag : While  If it is singular tag eg it creating a web page, Meta should be self enclosed like this- description should be used to boost your On-Page SEO.  Order of tags should be proper. Meta Description should be Most of the time recently opened between 70 and 160 characters tag will be closed first. (spaces included) 11   Heading Tags : The page Example 2 : should include proper heading tags from to wherever required. Meta tag and Image tag  Image Tags with ALT attribute : The alt attribute image, so even if the image the viewers understand the Examples of optimized Webpages /head> Let us understand Meta and Example 1 : Image for optimization appropriate order of opening and closing tags Note : In the above example meta tag Let us understand SEO is used with important and valid Webpage optimization helps for keywords related to that image, like the higher ranking in search engines. image source as statue of liberty and There are number of ways to from the view of optimisation of opimize the pages.Even the Social tag. media plays an important role!!! 2. SEO Keywords SEO keywords are the important words and phrases related to the developed Note : In the above example check website content. A list of keywords. Need the ordering of ,and. The to be carefully choosen to optimize the innermost tag ends first, followed by search. Keyword Research and Analysis the outermost tag. The other basic tags is an important part of the Search Engine also follow a proper ordering as per the Optimization (SEO) as well as"Search HTML structure. Engine Marketing". 12  For"Search Engine Marketing”, one links to the created website it builds can pay for certain keywords. familiarity and trust about the website. There are various online Keyword 5. SEO-Backlinks Planner tools (such as Google AdWords Backlinks are links on one website Keyword Planner) to shortlist keywords. that, when clicked, take the user to This is more useful to compare the cost of another site. Backlinks are especially various keywords, if the website designer valuable for SEO because they contribute opts for Paid Search Engine Marketing. to the overall strength and value of the content. They also represent a "vote of 3. SEO Social Bookmarking confidence" from one site to another. In Social bookmarking is a powerful short, backlinks to your website are a tool in promoting a website. It is very signal to search engines that others are useful for Off-Page SEO optimization. interested to know about the contents form your website. Did you know? 6. Other factors for SEO Modern browsers support bookmark features. For example, you can save the  Speed of the website : While creating bookmark in the browser by clicking the a website, attention is given on the design, content and as many visuals star icon next to the URL in Google as possible. However, all But this can Chrome. slow down the website and obstruct Bookmarks are website links that are usability. stored for future references. They are very  Mobile friendly : Website’s mobile useful specially when Web pages with friendliness has become a ranking long URLs are not easy to remember. factor for Google. Hence, it is very Bookmarking service allows you to save, important to ensure that the created organize and share bookmarks with other website is mobile friendly 'for users. that etc. External links are the maximum' exposure and to improve important SEO factors to rank a website the websites ranking. higher in the search engine. With Social bookmarking, you can quickly create Do you know? high-quality backlinks. In Google chrome you can check if your site is mobile friendly by right- 4. SEO-Social Media Optimization clicking anywhere on the page and (SMO) clicking"Inspect. "There is an icon at It deals with enhancing the website's the left of "Elements "called" Toggle ranking, using interactive communities device toolbar "which changes the like facebook, twitter, blogs, forums and page to mobile mode when clicked. so on. When these communities have 13  Creating Robots.txt : This file Eg-Seomator, SEOptimer are few free tells search engine which pages you SEO audit tools available on net. want to exclude from indexing. For SEOptimer is a free SEO Audit Tool example, if you do not want a certain that will perform a detailed SEO Analysis. page or image being indexed, then It provides clear and actionable you can restrict that page from being recommendations that can be taken to indexed. improve your online presence. SEO Audit The URL are as follows- An SEO Audit helps to find out https://seomator.com/free-seo-audit-tool what could be done to improve ranking https://www.seoptimer.com/ on search engines, so that consumers The following figures display the SEO could find the website with greater analysis using SEOptimer website ease. It analyses the websites health. Fig 2.2 : Search bar in SEO Audit tool Fig 2.3 : Homepage of SEOptimer 14 Audit Results of SEOPtimizer will have  Header content recommendations following details ◾ Title and Meta description  Overall Ranking of the site  Body Content  Recommendations for improvements ◾ Header Tags  Search Engine Optimization ◾ Body content recommendations  Usability of the website ◾ Keyword Consistency  Performance of website ◾ Amount of content in the pages  Social links  Links ◾ Connected social accounts ◾ Number of backlinks  Security parameters ◾ Broken links ◾ SSL Enabled ◾ Friendly links ◾ HTTPS Redirect ◾ On page links ◾ Email Privacy  Technology list which is used in the website Did you know?  Crawling is a process by which search engines crawler/ spiders/bots scan a website and collect details about each page: titles, images, keywords, other linked pages etc.  Organic search results are the listings on a search engine results page (SERP) that appear because of factors such as relevance to the search term and valid search engine optimization (SEO) efforts rather than because of search engine marketing (SEM) or trickery. Summary  SEO stands for Search Engine optimization.  Apart from the Content of the website being the king of Optimization there are many other factors to improve the ranking.  Keywords used in , and heading levels play key role. Use of proper order of tags and structure, is equally important.  with alt attribute also contributes to Optimization.  Social media links and backlinks are also major factors to optimise the webpage.  Apart from this mobile friendliness, speed also rank the websites higher.  A SEO Audit tools like SEOptimer and SEOmator are the tools to determine the health of the website. 16  Exercise Fill in the blank. Choose corect answers from the following. (2 correct) 1. The full form of SEO is. 1. The page content optimization 2. are links on one website can be done by using keywords that, when clicked, take the user in to another site. a) b) 3. One of the optimization factor to c) d> improve images is by using e) attribute. 2. Other factors to rank the website 4. An helps to find out what higher are you can be done to improve a) Desktop friendly ranking on search engines, so that consumers can find the b) Speed of the website website with greater ease. c) Creating robots. txt d) No backlinks 5. The files tells search engine which pages you want to e) No external links. exclude from indexing. Answer briefly. Q.2. Match the following. 1. Define SEO. State types of SEO. A B 2. Which are the different SEO 1. Image optimization 2. Links to Twittter,facebook 3. description aboutauthor 4. White hat Strategy 17