UNR1102 - Creativity and Innovation (AASTMT Fall 2022) PDF

UNR1102 - Creativity and innovation Dr. Mohamed H. Zaky Arab Academy for Science, Technology and Maritime Transport (AASTMT) Fall 2022 Semester AASTMT - Alexandria Course objectives Theoretical and practical conce...

UNR1102 - Creativity and innovation Dr. Mohamed H. Zaky Arab Academy for Science, Technology and Maritime Transport (AASTMT) Fall 2022 Semester AASTMT - Alexandria Course objectives Theoretical and practical concepts of creativity, innovation, and adaptation will be investigated. Students will be required to participate actively in class activities, debates, and project presentations. © Dr. Mohamed H. Zaky 2022 2 Topics weekly covered in this course Week 1 Theoretical elements Week 2 Different aspects of creativity Week 3 Development of cognitive abilities Week 4 Influential factors (environmental, social, personal, organizational) Week 5 Creativity approaches (methods, techniques, activities) Week 6 Metacognitive processes Week 7 7th-week exam Week 8 Mind-mapping, six hats, SCAMPER, bionics © Dr. Mohamed H. Zaky 2022 3  Topics weekly covered in this course Week 9 Engineering examples and projects Week 10 Marketing, improvisation, and invention Week 11 Encoding information Week 12 12th-week exam Week 13 Concept map Week 14 Vee diagram Week 15 Final revision Week 16 Final Exam © Dr. Mohamed H. Zaky 2022 4  Seventh- Written exam (20 marks). week grading Class work (10 marks). Twelfth-week Written exam (15 marks). grading Class work (5 marks). Grading policy Final week Class work (10 marks). grading Final exam Written exam (40 marks). grading © Dr. Mohamed H. Zaky 2022 5 Final notes Contact Email: [email protected] Room 140 References Cropley, D. H. (2015). Creativity in engineering: Novel solutions to complex problems, San Diego, CA. Academic Press. © Dr. Mohamed H. Zaky 2022 6 Lecture One: Theoretical Elements WHAT IS CREATIVITY? © Dr. Mohamed H. Zaky 2022 8 © Dr. Mohamed H. Zaky 2022 9 WHAT IS CREATIVITY? Creativity is problem-solving with relevance and novelty. Relevance means we actually have to solve the problem in order to be creative. Novelty is how different or unique that solution is. © Dr. Mohamed H. Zaky 2022 10 WHAT IS INNOVATION? © Dr. Mohamed H. Zaky 2022 11 WHAT IS INNOVATION? Innovation includes new ideas, ways of looking at things, procedures, and valuable products. Innovation requires hard work and dedication, as many good ideas are never explored. © Dr. Mohamed H. Zaky 2022 12 WHY DO WE NEED CREATIVITY AND INNOVATION? © Dr. Mohamed H. Zaky 2022 13 WHY DO WE NEED CREATIVITY AND INNOVATION? Problems are solved through new ideas and thoughts. Creativity is a valued skill because no two problems are alike. Your creative side can tackle a situation from various perspectives instead of linearly. You'll be a valuable person in any situation. © Dr. Mohamed H. Zaky 2022 14  Without creativity, we would be unable to innovate, and without innovation, creativity would just be an idea that never leaves our minds. © Dr. Mohamed H. Zaky 2022 15  Jenga theory Theories of Systems The functionalist theory Creativity, Theories of theory Innovation, Creativity, and Change Innovation The radical and Change The structuralism interpretive theory theory The radical humanist theory © Dr. Mohamed H. Zaky 2022 16  Theories of Creativity, Innovation and Change Jenga theory The theory states that creativity and innovation involve adding and subtracting issues and items to build a new, complex one. The functionalist theory To make major changes in the organization, one must know its structures and systems. Empirical research, data collection, and analysis can lead to unique solutions that correct present research and operational mistakes. The interpretive theory This theory claims that creativity and innovation are subjective; one's thoughts may be seen differently by peers. © Dr. Mohamed H. Zaky 2022 17  Theories of Creativity, Innovation and Change The radical humanist theory The theory links creativity, innovation, and personality. They believe that human consciousness depends on organizational conceptions and goals, affecting a person's potential to generate new ideas. The radical structuralism theory In this theory, social change requires conflict. The theory's supporters accept and explain that some institutions, arrangements, and processes interfere with people's creativity and ability to make systemic changes. Systems theory Creativity and innovation are based on products, processes, places, and people. In a social context, creativity explains activities rooted in certain situations to produce real change at work. © Dr. Mohamed H. Zaky 2022 18  Intelligence Knowledge Thinking styles Elements contributing to creativity Personality Motivation Environment © Dr. Mohamed H. Zaky 2022 19  Elements contributing to creativity - Intelligence Synthetic ability Analytical ability Practical ability It is the ability to generate ideas A good creator must be able to Creative people must design tactics that are novel, high in quality, and evaluate his or her own ideas and and work to sell good ideas. high in task relativeness. pick which to pursue and improve. However, what is novel, high in quality, or task appropriate may vary from one person, task, or environment to another. © Dr. Mohamed H. Zaky 2022 20  Generating a creative idea – The synthetic ability Selective encoding Selective combination Selective comparison Involves distinguishing relevant from Involves combining bits of relevant Involves relating new information to irrelevant information. information in novel ways. old information in a novel way. © Dr. Mohamed H. Zaky 2022 21  Thinking versus Intelligence Too often, "highly intelligent" people get more credit than those who utilize their intelligence to think critically, discuss, and decide. Intelligence describes cognitive capability, whereas thinking investigates how we employ it. A smart person with inadequate thinking skills can make bad decisions. Smart people will have cognitive capacity, quality information, and effective thinking skills. © Dr. Mohamed H. Zaky 2022 22  Creativity, innovation, invention, design, and discovery are not the same. Uniqueness is a cornerstone to entrepreneurial success. © Dr. Mohamed H. Zaky 2022 23  Creativity The capacity to produce innovative ideas or representations. The difference between Innovation Any new concept, process, or product, or a tweak to an existing product or process that adds value. creativity, innovation, Invention The invention is a novel (new) product, service, or process. So, not every innovation is an invention. invention, design Design thinking Creative design thinking requires complexity. Simple problems solved with money and force thinking, and don't require design thinking. Discovery discovery Discovery is recognizing something existing but unrecognized. © Dr. Mohamed H. Zaky 2022 24 Divergent versus Convergent Thinking Convergent Convergent and divergent thinking were both defined by "Joy Thinking Paul Guilford“. It is the capacity to offer the "right" answer to typical problems that don't need much imagination, such as IQ exams. Critical thinkers employ criteria or probability to form decisions while solving problems. Convergent and divergent thinking go hand-in-hand in creative problem solving. © Dr. Mohamed H. Zaky 2022 25 Divergent versus Convergent Thinking Divergent Divergent thinking explores numerous different answers to develop unique ideas. Thinking It is spontaneous, free-flowing, and 'nonlinear,' resulting in growing ideas. It is typically utilized with convergent thinking, which follows a set of logical stages to arrive at a 'right' solution. After divergent thinking, convergent thinking structures thoughts and information. © Dr. Mohamed H. Zaky 2022 26 Divergent versus Convergent Thinking © Dr. Mohamed H. Zaky 2022 27 HOW CREATIVE ARE YOU? STRETCH YOUR MIND  Exercise one - Incomplete figure test The incomplete figure test is a drawing exercise. You use a small, simple scribble, like a half-circle or loop, to create a full drawing. To do this in a group, several people use the same scribble to work from, and then they compare the drawings. Seeing how others interpret the same small design can expand your creative thinking and give you new ideas. © Dr. Mohamed H. Zaky 2022 29 Exercise two - 30 circles '30 circles' is a creativity exercise You're given a sheet of paper where the goal is quantity over with 30 identical circles on it. quality. You have a short amount of time, When done as a team, the group usually 20 minutes at most, to members compare the completed draw something in as many of circles to see if there are any the 30 circles as possible. unifying principles or designs. © Dr. Mohamed H. Zaky 2022 30 “Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” George Lois, 1931, Art Director and Author © Dr. Mohamed H. Zaky 2022 31