Residential Roofing Education Manual.pdf

RESIDENTIAL ROOFING RESIDENTIAL ROOFING EVERYTHING YOU NEED TO KNOW ROOFING MANUAL VOL.1 RESIDENTIAL ROOFING Table of Contents 3 4 Introduction Intro to the Rooﬁng Industry State of the Industry Rooﬁng Company Rules Intro Worksheets 11 Rooﬁng Basics Intro to Residential Rooﬁng The History of Rooﬁng Roof Shapes Function of a Roof Parts of a Roof System Residential vs Commercial Measuring a Roof Types of Rooﬁng Materials Value of a New Roof Solar Manufacturers Rooﬁng Trends Basics Worksheets 45 Production Roof Build Basics: Shingle Roof Build Basics: Solar Production Worksheets 51 Rooﬁng Services Intro to Rooﬁng Services Roof Inspections Estimates Roof Replacement vs Repair Types of Damage Roof Repair Roof Replacement Emergency Services Siding Gutters Services Worksheets 71 Insurance vs Retail Insurance vs Retail Insurance Claims Glossary Insurance Jobs Insurance Process Claims Worksheets 89 Rooﬁng Process Business Procedures Rooﬁng Process Map Process Worksheets 100 Rooﬁng Innovations iink Payments Your Virtual Adjuster Business 411 Marketing 411 RESIDENTIAL ROOFING INTRO Introduction to the ROOFING INDUSTRY RESIDENTIAL ROOFING Introduction Welcome to the Rooﬁng Industry The rooﬁng industry is one of the most stable industries in America right now, and it's showing no signs of slowing down. Twenty billion dollars spent this year on roofs shows how crucial they are for our homes today, which means their importance will continue as more houses are built in future years. The rooﬁng industry has been rising for quite some time now, and it seems like good times are ahead. The system is intricate with many moving pieces, but this business still has potential even when considering all these factors. Goals of this Manual ➤ Education is the most effective tool our industry is missing to elevate the community as a whole. ➤ We wanted to create something that's not just a tool for the salespeople but something everyone who works for the company can read through to understand rooﬁng and the process better. ➤ This manual is a resource for your team to train, look back through, and answer all their rooﬁng questions. ➤ Educating and Informing is the main objective of this manual. ➤ The Rooﬁng industry is constantly changing and growing. This guide helps keep you up to date and in the loop. 4 RESIDENTIAL ROOFING State of the Industry There is an expected growth of over 4% yearly in the rooﬁng industry and will reach $19.9 billion by 2021. Factors affecting the market's growth are related to population growth and new construction, storms and adverse weather, and the age of existing buildings. 4% 2021 - $19.9 Billion The Global Rooﬁng Market is estimated to grow at 3-5% Annually Industry Trends The following data is supplied by Clear Seas Research, the survey and research brand of Rooﬁng Contractor Magazine, forecasting trends and data of the State of the industry in 2021. It is recommended that Rooﬁng Business owners stay ahead of national trends in the rooﬁng industry. The State of the Industry Report highlights essential industry changes, and much of this data can translate into new efforts for your rooﬁng company. Residential Rooﬁng Trends: 85% of residential roofers believe their total sales volumes will increase over three years. The rooﬁng industry likely expects to rebound from the past year and continue to grow from there. The following data is based on contractors that do the majority of RESIDENTIAL rooﬁng projects. ➤ Roof replacements remained the primary source of revenue for residential rooﬁng contractors at 31%, compared to repairs and new construction (both at 13%). ➤ ➤ ➤ ➤ ➤ On average, shingles accounted for 28% of the contractors’ revenue. In 2020, 18% of revenue came from metal rooﬁng for residential roofers. More than half of respondents said they expect metal rooﬁng to grow from 2019 to 2020, and 68% anticipate metal sales to increase in 2021. The need for qualiﬁed workers caused an increase in the use of subcontractors to complete ﬁeld labor by 17% in 2020. Despite this, residential contractors say that 59% of their jobs are completed by full-time workers versus 29% by subcontractors. Most residential contractors who responded say they have less than ten employees in their business, but all respondents reported their labor costs jumped by an average of 16% in 2020. When training the employees, they do hire and retain. Direct training is the preferred method of residential rooﬁng contractors, with 85% saying they train in-house and on the job. Despite this, only 45% of residential contractors have a formal training program. Another 7% say they don’t offer training. 5 RESIDENTIAL ROOFING Introduction to Rooﬁng Number of Homes by Age in the US - 2020 1-10 5,796 26,651 31-40 25,191 41-50 25,191 51-60 20,206 61-70 21,377 71-80 9,567 81-90 91-100 5,419 RANGE OF ROOFS THAT NEED REPLACEMENT 27,054 21-30 NUMBER OF HOMES IN THOUSANDS 87% Single-Family Homes 50,000+ Rooﬁng Businesses in the US Valued at $31.4 Billion 6 RESIDENTIAL ROOFING Rooﬁng Company Rules DO’S DON'TS ➤ Have a positive attitude ➤ Don’t be late. ➤ Stay connected with clients and respond in a timely and efficient manner (same day is always preferred!) ➤ Don’t make excuses and complain, ﬁnd solutions instead. ➤ Don’t lie about any situations, honesty is best. ➤ Don’t hold back any issues that need to be addressed with clients from management team. ➤ Don’t try to take everything on yourself, use the leadership team to assist you when possible. ➤ Don’t be reactive, be proactive and an action taker. ➤ Don’t have bad attitudes or argue with employees or customers... if there is a problem please see your manager ➤ Don’t bring personal issues to work ➤ Don’t take personal calls, text messages or emails during working hours unless its an emergency ➤ Don’t expect people to do your work for you ➤ Don’t gossip unconstrained conversations or reports about other people, typically involving details that are not conﬁrmed as being true ➤ Check your voicemail, e-mails, and texts every hour ➤ Stay organized and utilize the CRM ➤ Keep your area or vehicle clean ➤ If you are on time, you’re late! It’s always best to be early to work and client appointments! ➤ Communicate any issues or concerns to management team, we want to work together on doing what's right for the customers. ➤ Help team members, we are in this together. ➤ Treat others the way you would want to be treated ➤ Presentation is everything. Wear uniform, clean clothes and fresh appearance in office and clients property. ➤ Professionally represent our company in the ﬁeld, online and anytime you are in company vehicles, clothing and around clients. 7 RESIDENTIAL ROOFING About Us Training Worksheet Every company is different in their rooﬁng approach. During training, take the time to ﬁll out this worksheet with the speciﬁc products, systems, and more that your company uses. How long have we been in business? ___________________________________________________________ What areas do we serve? ___________________________________________________________ ___________________________________________________________ What are our core values? ___________________________________________________________ ___________________________________________________________ What makes us different? ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ What certiﬁcations or local affiliations do we have? ___________________________________________________________ ___________________________________________________________ Notes ___________________________________________________________ ___________________________________________________________ 8 RESIDENTIAL ROOFING My Role Training Worksheet Every company is different in their rooﬁng approach. During training, take the time to ﬁll out this worksheet with the speciﬁc products, systems, and more that your company uses. What is my title? ___________________________________________________________ Who is my supervisor? ___________________________________________________________ What is my main goal? ___________________________________________________________ Job Duties Daily Tasks ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ 9 RESIDENTIAL ROOFING Notes Training Worksheet Every company is different in their rooﬁng approach. During training, take the time to ﬁll out this worksheet with the speciﬁc products, systems, and more that your company uses. ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ 10 RESIDENTIAL ROOFING PART.1 Everything you Need to Know ROOFING BASICS RESIDENTIAL ROOFING Introduction to Residential Rooﬁng Importance of a Good Roof A good roof is one of the essential aspects of a home. There are so many beneﬁts to of a strong roof system, but many homeowners neglect this part of their home. It’s important to be educated on the beneﬁts of a good roof and be able to communicate that to the homeowner, as well as your friends and family that also may be in need of a new roof. Protection A strong roof system protects everything underneath it. If your roof has proper underlayment and weather prooﬁng, it can protect the rest of your home from water damage. Energy Efficiency Recent innovations have allowed manufacturers to create shingles and other roof materials that reﬂect the sun's rays rather than absorb them. This can reduce homeowner energy bills. Property Value Offering future buyers the opportunity to snag a house with a certiﬁably safe and low maintenance roof improves Property Value. It also boosts curb appeal which is a huge selling point for homebuyers. 12 RESIDENTIAL ROOFING The History of Rooﬁng Before our ancient ancestors constructed lean-tos, their only concept for putting "a roof over their heads" was to live in caves! Over the centuries, many different residential architectural styles and rooﬁng have ﬂourished into distinct categories - Colonial, Victorian, Craftsman, Usonian, Neoclassical, Cape Cod, and many more. 1920s More modern building materials became more widely available starting around the 1920s, such as brick and stucco. Colonial-style homes with high-peaked roofs and dormer windows grew in popularity. Classic Cottage-style homes were also constructed in large numbers during the 1920s. The roofs of these homes had exposed rafters and cross-bracing of the gables. 1940s Renowned architect Frank Lloyd Wright introduces Usonian-style homes with ﬂat roofs and large cantilevered overhangs. Today, home architecture in America offers a fascinating array of architectural expressions and roof conﬁgurations. In just the last 200 years, so many styles have emerged. Understanding trends will help with how you approach a roof system and what material may be best for the job. 1930s Ah, the enclosed garage appears in home architecture more than ever, as a growing population buys cars! The 1930’s Minimal Traditional style features gabled roofs and an enclosed, connected garage. 1950-60s Ranch-style homes with gabled roofs exploded in popularity. These homes have an uncomplicated design and ﬂexible ﬂoor plans. 1960s Gable Roof RESIDENTIAL ROOFING The History of Rooﬁng 1970s One of the most distinctive styles and one that instantly brings to mind the 1970s is the Neo-Mansard, with a roof characterized by two slopes on all four sides where the lower slope becomes steeper than the upper. 1990s Pop-tops become the rage as people add second stories to their homes. Adding a full second story is common, but one-and-a-half-story houses can add plenty of needed space more economically. Installing dormers to convert the attic into a bedroom is common too. 1980s Coined in the 1980s, “McMansion” is the multi-story houses of the nouveau riche. McMansions often have Palladian windows over the main entry, multiple chimneys (not necessarily functional), dormers, and other showy components. 2000s Everyone wants to express themselves uniquely, and one way to do that was with the popular Neo-French style home identiﬁable by the roof's steep pitch, sometimes with ﬂared eaves. 2010s In a world where home security is on the rise, there has been an increased demand for Smart Homes. These smart homes can be deﬁned as any dwelling home that uses intelligent technology and IoT devices to give users convenience while also providing peace of mind through safety measures such as visible cameras or spotlights during nighttime hours. Homeowners are more energy conscience at this time and will appreciate education in new technologies in roof systems as well. 14 RESIDENTIAL ROOFING Roof Shapes Styles of Roofs No roof is the same. Architectural design and creativity allow for many different roofs, all designed to suit your needs somehow. Helping homeowners choose the right system for their home may rely on its style and construction. It’s also important to be able to identify roof shapes for better documentation during the insurance claim process. GABLED CLIPPED GABLED DUTCH GABLED GAMBREL HIP MANSARD SHED FLAT 15 RESIDENTIAL ROOFING The Function of a Roof A rooﬁng system is a simple feat of engineering designed to channel water away from walls and foundations and prevent rain, snow, hail, and falling objects from introducing moisture into interior spaces. Sloped Roofs Flat Roofs Sloped roofs are the most common on residential properties - consist of components including ridges, valleys, hips, slopes, eaves, and in many cases, dormers and turrets. Various roof penetrations, such as vent pipes, chimneys, and skylights, are also often present. Each component of a rooﬁng system requires special parts and/or installation techniques. Flat roofs can be on Residential homes but are more common on commercial properties - and use different materials to prevent moisture intrusion. Still, the purpose is to channel water away from the structure and seal the rooftop so that leaks will not damage the framework and interior objects. A Roof System is: ➤ ➤ ➤ ➤ ➤ ➤ A resilient “cap” sealing homes and buildings An architectural feature that channels water away from walls and foundations An insulating structure that reﬂects ultraviolet sun rays A protective “shell” from hazardous weather conditions An element of a building that adds visual appeal to a property A surface that can extend living space in the form of rooftop gardens and outdoor entertainment areas 16 RESIDENTIAL ROOFING Parts of a Roof System As a rooﬁng professional it's vital that you know all about rooﬁng systems and the terms that deﬁne each component. Eaves Eaves are the horizontal edges of a roof. It's where your roof meets your gutters. Under the covering of an eave, you will also ﬁnd an "eave membrane." This membrane goes under some (or all) shingles to prevent water inﬁltration caused by "ice dams" in the winter. Rakes Rakes are the angled edges of your roof. While eaves are entirely horizontal, rakes are set at an angle. If an edge isn’t parallel to the ground, you’re looking at a rake. 17 RESIDENTIAL ROOFING Parts of a Roof System Ridges The ridge is often the single longest line that can be seen on most rooftops, and it designates the highest point of the roof’s frame, usually running along the attic itself. Most properties have a single ridge, but larger structures can feature multiple ridges. Flashing Flashing is resistant molding that prevents water from inﬁltrating the roof. There are various types of ﬂashing, including aluminum, galvanized steel, and plastic. You'll ﬁnd ﬂashing among the most common places in valleys, at the bases of chimneys, and around roof vents. If the ﬂashing is applied to an area located on an incline (like chimneys or dormers), "step ﬂashing" is used. Drip Edge Drip Edge is a metal molding designed to prevent rain from inﬁltrating the roof by directing water away from shingles near your eaves and gutters. Drip Edge is crafted in an L-shape, which attaches to the edge of the roof. Hips Hips are the down-sloped ridges formed at the intersection between two sloping roof planes. Many popular styles of homes feature hipped roof designs, including: “Hip and Valley”, “Overlaid Hip”, “Cross Hipped”, and “Pyramid Hipped”. Valley Valleys are the “V-cut” angles formed along the junction of two slopes of a roof. As their name implies, valleys dip inward, making them opposite hips, which project outward. Since valleys are particularly vulnerable to water damage, they are commonly reinforced with a specialized underlayment membrane. In many cases, a “valley ﬂashing” is also installed to help divert rain from the valleys to the gutter system. Decking Roof decking is a critical structural feature of a home. It's commonly made from 1/2-inch plywood. Its purpose is to enclose the roof structure, reinforce its strength, and provide a sturdy nail bed for shingles. 18 RESIDENTIAL ROOFING Parts of a Roof System Soffits Soffit is the term for the enclosed underside of any overhanging eave. Soffits cover the eaves of the roof, hiding visible rafters from sight. More importantly, soffits allow air to be captured and circulated through the roof system, directed to the attic, improving circulation, regulating temperature, and preventing moisture damage. Underlayment Underlayment is an asphalt-saturated felt or synthetic fabric sheet installed between the roof deck and the roof's outer layer to provide additional weather protection. The underlayment helps the roof shed water while protecting the outer layer from resin released by the decking. Fascia Fascia is the long, straight boards that run along the lower rooﬂine and support the bottom row of shingles or tiles. These boards prevent damage to the roof (as well as the home’s interior) by blocking moisture from getting in. Fascia is ﬁxed to the roof’s lower trusses, allowing it to carry the additional weight of the gutter system. While most fascia boards are made from wood, materials like vinyl, aluminum, and plastic are also available. Aesthetically, fascia creates a smooth appearance along the roof’s edge and gives you the option of adding an extra splash of color to your home. Roof Vents Roof vents including ridge vents are an essential part of a well-ventilated home. These enclosed structures draw air from soffit vents located at the base of the roof and help regulate the temperature while also preventing the accumulation of moisture. Attic The attic is the space between a roof and the rest of the home. A properly ventilated attic helps protect the roof system from excessive heat in the summer and moldy moisture in the winter. Attic ventilation can be drastically improved when you install soffit vents. Having a roof that’s correctly insulated and ventilated makes a signiﬁcant impact on the durability, efficiency and sustainability of a home. 19 RESIDENTIAL ROOFING Residential vs Commercial Residential Projects A roof is an essential part of a home. A quality system can help homeowners feel safe and warm while also protecting from sun damage or rainwater leaks that may make living conditions unpleasant. When considering what type of home improvement would be most suitable, you need to pick the style that ﬁts your needs. A roof is not just about looks; it's also an essential part of your home that protects you from the elements and saves energy. If maintained correctly, roofs can last 10-15 years or more! Commercial Projects The importance of commercial roof repair is vital for any building's structural integrity. A well-built, safe, and the maintained roof protects the interior from harsh weather conditions and helps prevent ﬁres if one does break out. Your commercial building's roof is one of the most important parts to take care of if you want it to last for years. By taking preventative measures now, even minor problems can be avoided in time before they become disastrous or expensive repairs later on. Scheduling regular inspections with your professional team helps ensure that any necessary maintenance tasks are done efficiently without overworking staff members who may not have much experience working on roofs themselves. 20 RESIDENTIAL ROOFING Measuring a Roof Roof Measurement Methods Getting correct measurements of the rooﬁng project is vital. Wrong calculations can lead to issues like underbidding the project, ordering too much or too little materials, and more. Every roofer has its approach to roof measurements. Some prefer hand measuring, while some companies invest in digital measuring tools or reports. Manual Measurements SPAN For years, rooﬁng contractors have trusted the tried-and-true method of getting an accurate measurement by hand. This means that orders are more precise, and waste on jobs will decrease because there's less room for error in measurements taken this way (but calculation mistakes can happen anyway.) The downside is, this is the most time-consuming process. Digital Measurements Aerial technology has been available for close to 15 years, and it offers some signiﬁcant advantages over the traditional ground method. This new 3D modeling system creates accurate measurements with an accuracy rate that can reach 95%. RISE PE SLO ROOF PITCH 1/12 2/12 3/12 4/12 5/12 6/12 7/12 8/12 9/12 10/12 11/12 12/12 21 RESIDENTIAL ROOFING Types of Rooﬁng Materials Today, there are many types of resilient and technology products for homes. While asphalt shingles remain the most popular type of roof covering, time-tested materials such as slate, barrelled clay tiles, and cedar shake are popular on high-end residential properties. The newest forms of rooﬁng material include durable composite and rubber rooﬁng, often utilizing recycled elements. Solar rooﬁng, also known as photovoltaic glass tile rooﬁng, is also growing in appeal as it continually is improved and reﬁned to complement architectural aesthetics. Traditionally, metal rooﬁng is most associated with utilitarian structures such as barns, but it doesn’t always take the form of sheets and panels. Metal roof tiles or shingles are standard, as well -a type of rooﬁng material that can be highly durable and attractive. Roof Material Quick View Material Cost per SQ Durability Aesthetic Shingle Low Medium Metal High High Tile Medium High Slate High High What Material is Best for Your Area An area’s climate can inﬂuence what type of rooﬁng will best perform under unique weather conditions. All forms of residential rooﬁng materials perform well. Asphalt shingles are most prevalent throughout the US. 22 RESIDENTIAL ROOFING Types of Rooﬁng Materials + Shingle - Shingle Rooﬁng Shingle roofs provide a versatile and stylish design for your home. They come in a wide range of colors, shapes, and sizes with an affordable and aesthetically pleasing option- siding! Shingle Rooﬁng is efficient, rugged, and easy to install. 3 Tab Shingles A 3-tab shingle is distinguished by three uniform cutouts, or tabs, made along the lower edge of the shingles. Low Cost Easy to Install and repair Variety of Colors Most common roof material Fire Resistant Low durability, can only last about 20 years with maintenance and in perfect weather conditions Easy damage from wind or mildew Not energy-efficient Low curb appeal compared to other rooﬁng materials They have an underlayment system that helps with insulation; high-quality shingles are essential for staying put in inclement weather conditions like heavy winds or rainstorms that can damage other roof types quickly come off these tiles if not installed right away. Architectural Shingles Also known as laminated or dimensional shingles, architectural rooﬁng shingles are among the highest-quality rooﬁng products made. Traditionally, they are composed of a heavy ﬁberglass mat base and ceramic-coated mineral granules tightly embedded in carefully reﬁned, water-resistant asphalt. 23 RESIDENTIAL ROOFING Types of Rooﬁng Materials + Metal - Durable and lightweight Low Maintenance Energy Efficient and Recyclable Variety of Colors and Finishes Can be installed over existing roofs Fire Resistant High initial Cost Maintenance may include Reﬁnishing or Painting More Complex to Install Metal Rooﬁng Metal roofs are durable, environmentally friendly, and efficient. They also happen to be stylish! With so many options for metal styles available these days, it's never been easier or more convenient than now is the time you should invest in your home improvement needs. Standing Seam Standing-seam metal roofs are a great way to add character and curb appeal. These ﬂat metal sheets can be installed on homes in just about any shape or size with no need for complex shingles! They come in many different colors, so you'll have plenty of variety. The durability and ﬁre resistance of metal roofs are two signiﬁcant beneﬁts. Not only do they protect your home from structural damages, but they also make it difficult for ﬁres or lightning strikes to spread up the house like normal shingle roofs would. Stone Coated Steel The durable stone-coated steel is more than a match for traditional metal roofs, which can dent and ding over time. The beneﬁts are that this quality nearly eliminates maintenance costs of your existing roof while also protecting against gusting winds in heavy rain or hail storms. 24 RESIDENTIAL ROOFING Types of Rooﬁng Materials + Concrete and Clay Tile Concrete and Clay Tile - Attractive and High End Concrete version is Durable and lower cost than Clay Low Maintenance Variety of Colors and Styles Clay is more susceptible to damage Complex to install Clay tiles are heavy weight Expensive material Colors can fade over time Tile Rooﬁng Tile Rooﬁng is a durable, long lasting roof that can withstand high winds. The gaps between tiles reduce heat from shining in and help conserve energy costs for those who have it installed on their home or business. Barrel Tile Clay and concrete tiles can outperform many other rooﬁng materials. However, clay is the more durable of the two, with the ability to last well over 100 years instead of concrete tiles that can last 30 to 50 years. A tile roof is a durable, low-maintenance option that will look great on your house for decades. The durability makes it easy to maintain and protect from the elements like pests or weather damage. Slate Style Slate is one of the longest-lasting rooﬁng options available on today's market. Slate shingles can last as long as 200 years in favorable environments. The slate will maintain its composition for decades on end. Shingles composed of challenging slates can last anywhere from 75 to 200 years. 25 RESIDENTIAL ROOFING Types of Rooﬁng Materials + Slate Tile Shake Tile Long Life Span Durable, Mold Resistant and Fire Resistant Increases Home Value - Brittle Routine Maintenance Costly Very Heavy + Workability Weather Resistant Insulating Aesthetically Pleasing - Poor Longevity Vulnerable to Pests Not Mold Resistant Discolor Quickly Vulnerable to leaks Other Roof Systems: ➤ ➤ ➤ ➤ ➤ ➤ Rubber Rooﬁng Cedar Shake Composite Tiles Photovoltaic Glass Tiles Solar Roof Tiles Roof Coatings ○ Polyurethane Spray Foam ○ TPO Rooﬁng ○ PVC Rooﬁng ○ EPDM Single-Ply Rooﬁng ○ Modiﬁed Bitumen Rooﬁng ○ BUR Rooﬁng ○ Torch-Down Rooﬁng 26 RESIDENTIAL ROOFING Value of a New Roof The National Association of the Remodeling Industry Research points out that home improvements that enhance a property's curb appeal almost always increase property value. Naturally, buyers get more excited and more conﬁdent in a purchase if the property looks well taken care of. But, an investment in a new roof doesn't always pay for itself. Not counting the potential losses one might incur by neglecting the need for roof repairs or replacements. Studies show that the return on a new roof investment is about 60% - meaning that if 10,000 were invested in a new roof, $6,000 would come back as an increased value upon the sale of the property. 3 Factors that Inﬂuence Property Values for Replacement 1 2 3 The condition of the roof to be replaced The current, local housing market conditions The type of new roof materials purchased While a 60% return is a safe bet, some research points to more generous investment returns in a new roof. The NARI's recent remodeling impact report determined that a new roof can bring up over 100% return on investment. If an existing roof is severely worn or damaged, a new roof can make a more considerable difference in a seller's ROI. 27 RESIDENTIAL ROOFING Solar How Does Solar Work It all boils down to how many kilowatt -hours you use. The more KWHs, the panels needed, and their cost and your savings for each panel so that if one breaks or needs replacing, it can be done quickly without disrupting service. Your panels will make more electricity than you need during the day; this is when your solar energy system sends excess power back to the grid. If there is no sun shining at night or on cloudy days, then it's time for a charge-in with some credits stored up. Beneﬁts of Solar Clean Energy ● ● ● ● Combats Greenhouse Gas Emissions Renewable energy source Reduces electricity bills Low maintenance costs Low Install Costs Save Money ● ● ● ● ● ● ● Electricity Consumption Reduce Energy Bills Earn Tax Credits On average, families save over $70,000 over the lifetime of the solar panels Energy Independence: No more rate increase! Tax credit of 26% of what you paid for it Increase Property Value, houses with solar systems sell faster Home Value ● ● ● Increase Curb Appeal Return on Investment Manage Energy Cost 28 RESIDENTIAL ROOFING Manufacturers: Shingle WHY CHOOSE OWENS CORNING? FROM THE MANUFACTURER: We are proud to be a global building and industrial materials leader. Our three integrated businesses are dedicated to the manufacture and advancement of a broad range of insulation, rooﬁng and ﬁberglass composite materials. Leveraging the talents of 19,000 employees in 33 countries, Owens Corning provides innovative products, manufacturing technologies, and sustainable solutions that address energy efficiency, product safety, renewable energy, durable infrastructure, and labor productivity. Owens Corning is more than just a trusted name, we are a market leader in rooﬁng shingles, underlayment and components products. Our systems look better, last longer and offer more choices to perfectly ﬁt your project. Owens Corning Rooﬁng offers one of the best warranties in the industry. For added peace of mind, we make it fast and easy to learn about and compare our different rooﬁng warranties, so you can ﬁnd the best coverage option for your home. 29 RESIDENTIAL ROOFING Manufacturers: Shingle WHY CHOOSE MALARKEY? FROM THE MANUFACTURER: Unlike standard shingles which prematurely become brittle, crack, and lose granules, Malarkey shingles are made of Rubberized Asphalt for superior all-weather resilience, Upcycled Rubber & Plastics to reduce landﬁll waste, and Smog-Reducing Granules that help clean the air. Better performance, and better for environment – that’s a Malarkey shingle! Malarkey is a family business, started in Oregon in 1956. Our goal is simple – build the shingles we want on our own homes – made better to last longer, and more sustainable. the 30 RESIDENTIAL ROOFING Manufacturers: Shingle WHY CHOOSE GAF? FROM THE MANUFACTURER: More homes and businesses in the U.S. are protected by a GAF roof than by any other product. We are the leading rooﬁng manufacturer in North America, with plants strategically located across the U.S. As a Standard Industries company, GAF is part of the largest rooﬁng and waterprooﬁng business in the world. GAF’s Better warranty, available through a GAF certiﬁed installer, System Plus covers 100% of material defects for 50 years, 20 years on 3-Tab shingles. It covers 100% of installation labor costs for the lifetime of the roof, 3-Tab shingles are only covered 25-30 years for labor costs. System Plus typically has the contractor providing 100% workmanship coverage for 2 years and also covers misapplication of certain ﬂashings for that same 2 year period. Tear-off costs are covered if the original issue was a material defect. 31 RESIDENTIAL ROOFING Manufacturers: Shingle WHY CHOOSE CERTAINTEED? FROM THE MANUFACTURER: Through the responsible development of innovative and sustainable building products, CertainTeed has helped shape the building products industry for more than 110 years. Founded in 1904 as General Rooﬁng Manufacturing Company, today, CertainTeed® is North America’s leading brand of exterior and interior building products, including rooﬁng, siding, fence, decking, railing, trim, insulation, gypsum and ceilings. CertainTeed takes pride in providing the best products to meet today’s market needs, but we are also looking ahead to offer our customers innovations for tomorrow. Using our deﬁnition of sustainable products, CertainTeed focuses on creating value at the triple bottom line for all stakeholders. This means offering high performing, affordable products that enhance users’ comfort and well-being while reducing overall environmental impacts. 32 RESIDENTIAL ROOFING Manufacturers: Shingle WHY CHOOSE ATLAS? FROM THE MANUFACTURER: Since its founding more than three decades ago, Atlas Rooﬁng Corporation has developed and launched countless innovative, quality rooﬁng products. We create value for our business partners through the manufacture of high-quality rooﬁng and construction materials. Our products are engineered to precise standards for superior performance and visual appeal, backed with comprehensive service and support. Atlas Rooﬁng Corporation is not your typical, high-proﬁle shingle manufacturer— instead we strive to be different, unique, innovative, and most importantly, accessible. Atlas rooﬁng products are designed to meet every market segment. Beginning in the early 1980s with a single asphalt shingle manufacturing facility in Meridian, MS, and with its purchase of four additional rooﬁng plants in the mid ’90s, Atlas has grown to keep up with the demands of the ever-growing asphalt shingle industry. 33 RESIDENTIAL ROOFING Manufacturers: Shingle WHY CHOOSE IKO? FROM THE MANUFACTURER: For superior weather protection IKO manufactures asphalt rooﬁng shingles with some of the heaviest-weight ﬁberglass mats in both North America and Europe. No matter what their style of home or personal taste, homeowners will ﬁnd the perfect proﬁle and color blend, along with matching accessory products, to create a stunning roofscape. IKO plants in North America manufacture three classes of asphalt shingles: traditional 3-tab, architectural laminated and premium designer. IKO also produces a complete line of high-quality accessory products that include ice and water protectors, underlayments, starter strips, hip and ridge cap shingles and rigid polyisocyanurate (ISO) insulation board. 34 RESIDENTIAL ROOFING Manufacturers: Tile WHY CHOOSE TILCOR? FROM THE MANUFACTURER: Roofs are made to last a long time, but not forever. That means homeowners will have to go through the re-roof process at least once when owning a home. If you live in an area where hail, wind and hurricanes are common, it may even be more often than that! Regardless of the reason why you need a new roof, we are here to make the process as easy as possible. In fact, Tilcor’s stone coated steel panels can be installed over existing asphalt shingle roofs – saving time and money! Regardless of the reason why you need a new roof, we are here to make the process as easy as possible. In fact, Tilcor’s stone coated steel panels can be installed over existing asphalt shingle roofs – saving time and money! Each Tilcor roof is backed by an extensive 50-year warranty so homeowners are not only getting a beautiful, energy efficient and sustainable roof – they are getting true peace of mind, whatever the weather. 35 RESIDENTIAL ROOFING Manufacturers: Tile WHY CHOOSE BORAL? Boral North America’s family of premium brands stands united behind a commitment to developing exceptional architectural solutions that look better, last longer and install faster while providing best-in-class support and safety for all employees, customers and partners. As the North American arm of Boral Limited, Boral North America is in prime position to help builders and other speciﬁers grow their businesses with the highest quality products from a diverse array of category leaders across brick, stone veneer, rooﬁng, siding, heavy materials, windows, shutters and trim manufacturers. Boral tiles require little maintenance while providing higher than average longevity for your home. In the end, you save money both short-term and long-term by ﬁtting your roof with a green, durable and cost-effective solution. In addition, your installation is backed by Boral's limited lifetime warranty. 36 RESIDENTIAL ROOFING Manufacturers: Tile WHY CHOOSE DAVINCI? DaVinci has been the leader in composite rooﬁng for nearly two decades. Our commitment to creating durable, beautiful rooﬁng tiles is unparalleled. You won’t ﬁnd a more realistic or better-performing rooﬁng product anywhere. With DaVinci, you can retain all the character your home was intended to have without worrying about time-consuming and costly maintenance. Whether you’re replacing an existing roof or looking for the crowning touch on a new construction project…just leave it to DaVinci. DaVinci's unique composite construction outperforms both natural slate and cedar shake with a Class A Fire Rating, Class 4 Impact Rating and a 110 mph Wind Rating. But the real genius of a DaVinci roof lies in its ability to provide lasting beauty. The most standout use of DaVinci Roof Systems is on historical renovations and preservations. The beauty and impact of DaVinci tiles is the reason for its installation on projects like Frank Lloyd Wright’s home, and historic churches across the US. 37 RESIDENTIAL ROOFING Manufacturers: Tile WHY CHOOSE EAGLE? FROM THE MANUFACTURER: An Eagle concrete tile roof is one of the longest lasting rooﬁng products you can buy. Unlike some other rooﬁng materials, it is engineered to last for the life of the structure. Plus, our tile is tested to the highest standards in the industry for impact resistance, ﬁre, high-wind, seismic forces, and freeze-thaw protection. There is no denying the true craftsmanship behind every piece of Eagle concrete roof tile. The exquisite artistry at work delivers stunning aesthetics and unparalleled durability and protection. Produced through a careful combination of four natural products – sand, cement, water and iron oxide, concrete roof tiles are incredibly resilient withstanding the harshest of weather elements. 38 RESIDENTIAL ROOFING Manufacturers: Metal WHY CHOOSE ENGLERT? FROM THE MANUFACTURER: Englert Inc. is the gold standard for commercial and residential metal rooﬁng and gutter systems. For over 50 years, we have been a leading metal rooﬁng and gutter manufacturer, consistently innovating and improving the quality of our products to meet the ongoing challenges of a changing world. Englert has been a top-tier manufacturer of residential metal rooﬁng and gutter systems since 1966. Englert offers a wide range of standing seam metal rooﬁng systems and panel proﬁles, widths, and ﬁnishes to meet any design objective. With our technically-advanced paint line, you can select any of our 28 ULTRA-Cool™ low-gloss, environmentally-friendly and Energy Star®-compliant ﬁnishes. All of Englert’s metal rooﬁng systems are backed by stringent product testing, the best warranties in the industry, and engineering expertise. 39 RESIDENTIAL ROOFING Manufacturers: Metal WHY CHOOSE MCELROY? FROM THE MANUFACTURER: Installing a metal roof on your home is a wise investment. A metal roof not only provides a long service life, but also adds curb appeal and beneﬁts like durability, weather-resistance and reduced utility expense. Selecting good partners for your metal rooﬁng journey is an important part of the process.] McElroy Metal is one of the nation’s leading manufacturers of residential rooﬁng systems. With over 55 years of experience, we’re committed to delivering superior quality and outstanding service backed up by a values-oriented, customer-focused philosophy you can trust. 40 RESIDENTIAL ROOFING Rooﬁng Trends Popular Rooﬁng Material Trends Mixed Materials - Combining different slopes, colors and materials are gaining traction in 2021. Hybrid materials are projected to be in demand this year. Sleek & Simple Roof Lines - Low-pitched roofs are in style. Their low maintenance paired with the high visual appeal is a signiﬁcant selling point. They are easily upgraded (solar/green rooﬁng), safer, and more accessible. Cool Roofs - Global warming has become a big issue in recent times. Cool roofs are becoming a viral response to these issues in 2021. The energy-reﬂecting/ absorbing material cools a building, lowers bills and air pollution. Metal Rooﬁng Metal Rooﬁng used to be exclusive to industrial, but now with pricing for metal rooﬁng getting more competitive, it is becoming a popular choice for homeowners. Solar Rooﬁng More solar options are now available than ever before—rapidly growing popularity each year with special offers & perks to homeowners. Green Rooﬁng Eco-friendly rooﬁng is swiftly becoming a big contender rooﬁng material trend. Huge energy bill saver prevents street ﬂoods, curb appeal enhancements (roof garden). 41 RESIDENTIAL ROOFING Rooﬁng Services Training Worksheet Every company is different in their rooﬁng approach. During training, take the time to ﬁll out this worksheet with the speciﬁc products, systems, and more that your company uses. Do we offer repairs, replacements, or both? ___________________________________________________________ What is our minimum repair price? ___________________________________________________________ What is our average replacement price? ___________________________________________________________ Do we install Residential, Commercial, or both? ___________________________________________________________ What is the typical age of roofs in our area? ___________________________________________________________ What is the average roof shape in our area? ___________________________________________________________ What Material Types do we install? (Shingle, Metal, Tile, etc) ___________________________________________________________ ___________________________________________________________ What Manufacturers do we use? ___________________________________________________________ ___________________________________________________________ 42 RESIDENTIAL ROOFING Notes Training Worksheet Every company is different in their rooﬁng approach. During training, take the time to ﬁll out this worksheet with the speciﬁc products, systems, and more that your company uses. ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ 43 RESIDENTIAL ROOFING PART.2 Everything you Need to Know PRODUCTION RESIDENTIAL ROOFING Roof Build Basics: Shingle As a rooﬁng professional, it’s essential to understand the basic steps of building a roof. Every company has its own additional steps and 1 approach to rooﬁng depending on location and client, but we will look at a typical shingle roof replacement in this example. Decking The wooden boards make up the framing of your roof. These boards are what your shingles and other rooﬁng components are installed on. There are two types of wood roof decking: plank decking and sheet decking 2 Drip Edge Drip edge is metal ﬂashing installed at the roof's edges to keep water away from your fascia and from getting underneath your rooﬁng components. If your roof doesn't have a drip edge, water gets behind your gutters and rots out both your fascia board and roof decking 3 Underlayment Underlayment lies between the shingles and the roof sheathing, or roof deck, typically either plywood or OSB. It's installed directly on the roof deck and provides a secondary layer of protection from the elements, including rain, snow, and wind. It's applied to the whole roof and fuses with the decking to create a protective layer. 4 Ice & Water __The underlayments' main purpose is waterprooﬁng. It's applied to the whole roof and fusesand withwater the decking protective layer. Ice shield to iscreate used aon eaves to help protect the decking and interior of the home from damage caused by ice dams that may occur due to the freeze/thaw during the winter months. 5 Shingles + Ridge Ridge cap shingles are like regular shingles in that they use the same material and offer the same look in terms of color. Still, they are different in that they are specially designed to cover the ridges of the roof, which are high-stress areas that need more protection alt shingles together for a more secure bond. 45 RESIDENTIAL ROOFING Roof Build Basics: Solar Solar panels and the sun's energy can be harnessed to offset your monthly electricity bill. This is because higher bills are correlated with higher fossil fuel use, so switching out could save you money. 1 Evaluate First, we evaluate your property, roof, and electrical to ensure your home beneﬁts from a solar roof. We document the entire site evaluation. 2 Survey Next, we complete a site survey to ensure all necessary information is gathered and then we design an optimized, custom system, perfect for your business or home! 3 Permits The speedy permits process starts with a quick review. A team of experienced permit officers will check for errors and update regulations as needed before issuing you an approval or denial on your request for solar installation. 4 Install Now we can install the panels to your home using quality, clean, ethical workmanship practice. You’ll start seeing the energy savings in the ﬁrst month. 5 Maintenance For best results on your solar panels, it’s recommended to give them a mild cleaning. This can be as mild as spraying them with a hose from ground level or having a professional come out and do a deeper cleaning for you. 46 RESIDENTIAL ROOFING Our installation Process Training Worksheet Every company is different in their rooﬁng approach. During training, take the time to ﬁll out this worksheet with the speciﬁc products, systems, and more that your company uses. What is different about our installation process? ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ Do we offer warranties? ___________________________________________________________ ___________________________________________________________ Do we have Good, Better, and Best systems? ___________________________________________________________ Good ___________________________________________________________ ___________________________________________________________ Better ___________________________________________________________ ___________________________________________________________ Best ___________________________________________________________ ___________________________________________________________ 47 RESIDENTIAL ROOFING Our installation Process Training Worksheet Every company is different in their rooﬁng approach. During training, take the time to ﬁll out this worksheet with the speciﬁc products, systems, and more that your company uses. Installation Process for ________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ Installation Process for ________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ Installation Process for ________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ 48 RESIDENTIAL ROOFING Notes Training Worksheet Every company is different in their rooﬁng approach. During training, take the time to ﬁll out this worksheet with the speciﬁc products, systems, and more that your company uses. ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ 49 RESIDENTIAL ROOFING Notes Training Worksheet Every company is different in their rooﬁng approach. During training, take the time to ﬁll out this worksheet with the speciﬁc products, systems, and more that your company uses. ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ 50 RESIDENTIAL ROOFING PART.3 Everything you Need to Know ROOFING SERVICES RESIDENTIAL ROOFING Introduction to Rooﬁng Services A new roof is one of the most signiﬁcant ticket purchases you have to make. It needs to withstand decades of blazing sun, pounding rains, and gusting Inspections Roof inspections are vital to perform on any roof job. Giving the customer a thorough inspection and photo documentation builds trust and makes sure everything is addressed in the estimate. Educating the customer helps with upselling them to more extensive repairs or a better roof system. Roof Repairs Repairing the roof will be the most cost-effective way of taking care of most problems homeowners are having. These repairs can extend the life of the roof, until it's time for an eventual full replacement. Emergency Services A roof tarp can provide an extra layer of protection for home's vulnerable after a storm. When properly installed, they prevent rain from soaking through and repairing existing leaks and prevent future damage due to new storms or heavy snowfall. Gutters Gutters are essential for protecting homes, foundations, and landscaping. They prevent erosion that can cause ﬂooding in basements or settlement of foundation walls; they also ensure exterior paint isn't damaged by rainwater runoff with staining protection against mold/mildew growth. gusting winds while protecting your home from everything nature can throw at it—all while looking good on the street. Estimates The roofer will write and estimate how much the job costs. The outline includes some or all of the services that will be provided, deadlines for completion, materials needed such as shingles and tarps. Customers can easily compare prices from different vendors before making decisions, so it’s important to have your proposal and experience stand out. Roof Replacements Roofs are exposed to a lot of external wear and tear throughout each passing year. The sun's harsh rays, snow accumulation from winter storms, or strong winds can all take their toll on the material that protects the home, meaning it’s time for a full replacement of the system. Siding Siding is a versatile material that is used to protect the sides of the home from the elements. It does this by adding insulation, water resistance, or ﬁreprooﬁng depending on its type and function in the structure's design. Exteriors Many rooﬁng companies extend their services to full exteriors and sometimes interior remodeling as well. Additional services may include windows, doors, garage doors, skylights, and even solar. 52 RESIDENTIAL ROOFING Roof Inspections A roof inspection report should be a detailed document that includes photographic evidence of all roof conditions. Advice is provided to our customers on any issues that need repaired in the short term and what the property owner should look out for in the near future. A roof inspection report includes: ➤ Accurate measurements and diagrams of the roof ➤ Description of the rooﬁng material used on the property ➤ Photos of roof conditions, pointing out speciﬁc damage ➤ A thorough explanation of the roof conditions observed by a professionally trained crew ➤ Recommendations on actions to be taken, including repair or replacement During the inspection it’s important to try to determine the age of the roof, the shape, the current system, and areas of damage outside and in the attic. Checking the interior ceiling of the home for leaks is also a vital step. Purpose of a roof inspection report: ➤ A roof inspection report informs the client about the structural and cosmetic issues related to their roof ➤ The report recommends the course of action needed to restore a roof or preserve its existing condition - if in good shape ➤ A roof inspection report includes cost estimates ➤ The report projects a timeline for the roof replacement or repair Roof Inspections using Drones Drones have come a long way in the last ten years. Today, drones are more affordable and more accessible to use than ever before. Drones carry a fantastic payload of HD digital cameras and video hardware, too. Certain types of roof inspection software are compatible with drones. 53 RESIDENTIAL ROOFING Performing an Inspection A roof inspection is the best way to ensure your home's most crucial asset continues functioning correctly. A professional will assess its condition, look for any problems and gauge how long it'll take before water seeps through again. Inspectors will walk on the roof and look for weakened areas that indicate rot or leaks. The materials used to build your roof will be assessed on when it was constructed and the last replacement and their nature of deterioration. The exterior rooﬁng material is what takes the most abuse from the elements. The inspection report describes the material… whether it’s ceramic tile, asphalt shingle, slate, cedar shake, etc. Rooﬁng Material ➤ ➤ ➤ ➤ Are there missing, broken, or poorly aligned shingles? Are all parts of the rooﬁng are secured in place? Are all seams are w

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