Presentor 6 - Airlines Operations Management (2).pdf

College of Engineering – Department of Electronics Engineering Airline Operations Management In Partial Fulfillment of the Requirements of the Course AeE 417 – Flight and Aviation Management for the Degree in Bachelor of Scienc...

College of Engineering – Department of Electronics Engineering Airline Operations Management In Partial Fulfillment of the Requirements of the Course AeE 417 – Flight and Aviation Management for the Degree in Bachelor of Science in Aerospace Engineering Submitted To: Engr. Alvin Rex L. Arellano Submitted by: GROUP 4 Macatangay, Fatima Mae O. Morales, Erica Mae M. Olan, Maria Sophia Beatrice P. Vaquez, Lyka S. July 2024 College of Engineering – Department of Electronics Engineering I. Airlines Operations Management and Airline Industry in the Philippines Airline Operations Management - Covers business and operational aspects of running an airline. - Main goal is to optimize efficiency, safety and security, and deliver outstanding customer experience while navigating the complex and dynamic challenges of the aviation industry. o Key responsibilities: Flight Operations Baggage Operations Passenger Operations Airport Operations Crew Resource Management Integrated Operations Control Systems Predictive Analytics Continuous Monitoring and Improvement Major Airlines 1. Philippine Airlines a. Oldest commercial airline in Asia and still operating under its original name. b. Founded on February 26, 1941 as Philippine Air Lines. c. PAL operates both domestic and international routes, including direct flights to the US, Canada, Europe, and Australia. d. 32 destinations locally and 40 destinations in Asia, North America, Australia, and the Middle East. e. PAL has a fleet size of 49 aircrafts, as of May 2024. f. March 1941 – first flight; Manila to Baguio 2. Cebu Pacific a. Largest airline in the Philippines b. Founded in 1996 c. They are the dominant low-cost carrier in the Philippines d. CEB offers an extensive domestic network in the PH, serving 35 domestic destinations and 25 international destinations in Asia, Australia, and Middle East. College of Engineering – Department of Electronics Engineering 3. PAL Express a. A regional subsidiary of Philippine Airlines b. PAL’s answer to the dominance of Cebu Pacific in the PH low-cost travel market c. PAL Express operates an extensive domestic route within the Philippines d. They currently have 27 aircrafts. 4. Cebgo a. A regional subsidiary of Cebu Pacific b. Previously known as Tigerair and SEAir before Cebu Pacific acquired full ownership c. Flies to 30 destinations domestically d. Its main bases are NAIA Terminal 4 and Mactan-Cebu International Airport. 5. AirAsia Philippines a. Named as the World’s Best Low-Cost Airline for 12 consecutive years by Skytrax b. Largest low-cost airline in Malaysia and Asia-Pacific region c. Main hub is the Low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport (KLIA) d. They pioneered the low-cost carrier (LCC) model in Asia e. Focused on point-to-point routes, high aircraft utilization, and cost-cutting measures to keeps fare low f. As of 2024, AirAsia operates over 400 routes across 25 countries. Regulatory Body Civil Aviation Authority of the Philippines (CAAP) - Responsible for issuing air operator certificates. - CAAP prescribes rules, regulations, and standards governing civil aviation practices, methods, and procedures that airlines must follow. - Regulates the technical, operational, safety, and security aspects of aviation, including the oversight of the airline operations. Civil Aeronautics Board (CAB) - Regulates the economic aspects of air transportation, including airline fares and routes. College of Engineering – Department of Electronics Engineering II. Airline Business Models and Strategies 1. Philippine Airlines (PAL) - Operates a full-service carrier model, offering different classes (first, business, economy) to cater different customer segments. - PAL engages in extensive marketing activities such as travel expos, promotions, and loyalty programs for their customers. - PAL offers several amenities and services such as: - Business class cabins - Premium economy class for international flights - In-flight entertainment (in-arm TV screens) - Lounge access for their comfort class and business class passengers. - Mabuhay Miles frequent flier program, allowing passengers to earn and redeem miles for flights and upgrades. These are typically not found on low-cost carriers focused on the no-frills model. - The airline focused on improving its sales strategies, revenue management, cost control, and employee development by: engaging in marketing activities (travel expos and promotions) strengthening relationships with travel agencies implementing dynamic pricing to maximize revenue - Investing in training programs to enhance skills and productivity of their employees 2. Cebu Pacific (CebPac) - “low cost, great value” strategy - Cebu Pacific focuses on desegmentation based on single commonality: low price, with a “less for less” model approach. - Go Rewards (previously CebGetGo) – Cebu Pacific’s loyalty program - The LCC (low-cost carrier) model enables Cebu Pacific to tightly control costs related to fuel, maintenance, administration, and marketing. This allows the airline to maintain low fares and remain profitable. - They use marketing strategies like piso fare, and user-friendly online booking to make flying accessible. - They also offer self-service kiosks and digital customer engagement to reduce manual processes and improve operational productivity that contributes to the airline’s overall efficiency. College of Engineering – Department of Electronics Engineering 3. AirAsia - AirAsia operates a low-cost carrier (LCC), offering affordable fares by eliminating additional charges like complimentary meals and drinks. - They operate point-to-point routes, avoiding hub-and-spoke operations and simplifying scheduling. - AirAsia generates significant revenue from services like baggage fees, in-flight sales, and travel add-ons. - They also utilize efficient online booking, self-service kiosks, and social media engagement to reduce manual processes and improve operational efficiency. - They operate a fuel-efficient fleet of Airbus A320 and ATR turboprop aircraft that helps in minimizing maintenance costs. III. Fleet Planning and Management Fleet Management vs Fleet Planning Fleet Management - comprises the target-oriented, optimal planning, supervision and control of the fleet operations based on the available resources. Fleet Planning - process of determining the optimal size, composition, and deployment of an airline's aircraft fleet to meet future market demand and operational goals. Key Components of Fleet Management Scheduling and Operations: Planning flight schedules to maximize aircraft utilization. Maintenance and Repairs: Regular servicing and fixing of aircraft to ensure safety and compliance. Safety Management: Implementing protocols and practices to ensure passenger and crew safety. Compliance with Regulations: Adhering to aviation laws and standards set by regulatory authorities. Fuel Management: Optimizing fuel consumption to reduce costs and environmental impact. College of Engineering – Department of Electronics Engineering Key Components of Fleet Planning Mission Profile - Matching aircraft range, payload capacity, and fuel efficiency with the airline's mission Network Strategy - Influencing choice of aircraft based on route network strategy ❖ Hub-and-spoke operations requiring larger aircraft ❖ Point-to-point operations potentially benefiting from smaller, direct aircraft Passenger Capacity and Demand - Matching aircraft size with expected demand to avoid overcapacity or insufficient capacity Fuel Efficiency - Selecting aircraft with advanced technologies and materials for improved fuel efficiency Operating Costs - Considering total operating costs, including fuel, maintenance, and crew expenses Commonality and Fleet Simplification - Preferring fleet commonality for streamlined operations, maintenance, and training Flexibility and Versatility - Looking for aircraft with multi-role capability to adapt to changing market conditions Environmental Considerations - Selecting newer aircraft models with improved environmental performance (lower emissions and noise levels) Aircraft Availability and Delivery Schedule - Considering production and delivery schedules of aircraft manufacturers Ownership vs. Leasing - Evaluating the benefits and costs of purchasing versus leasing aircraft ❖ Leasing offering flexibility but potentially higher long-term costs ❖ Purchasing requiring significant upfront capital but offering long-term ownership Market Conditions and Aircraft Resale Value - Choosing aircraft models that maintain value well in the secondary market to facilitate fleet renewal IV. Route Planning and Network Management Route Planning vs Network Management Route Planning - involves charting the most efficient flight paths between airports or waypoints. Network Management - involves monitoring air traffic flow, airspace capacity, airport operations, and communication systems. Route Network Models College of Engineering – Department of Electronics Engineering Hub-and-Spoke Model: This model involves a central hub where flights from various destinations converge and then transfer passengers to their final destinations. Point-to-Point Model: This model involves direct flights between two destinations without requiring a stopover at a central hub. Route Planning Considerations in Airlines 1. Flight Time Variations - Dispatchers aim to minimize flight times, considering headwinds and tailwinds. 2. Jet Streams - Jet streams, which move from west to east, significantly impact flight times. 3. Seasonal Effects: ❖ Northern Hemisphere: Stronger jet streams in winter closer to the equator. ❖ Southern Hemisphere: Jet streams are weaker and closer to the South Pole in winter. 4. Daily Route Modifications - Routes are adjusted daily to optimize for favorable tailwinds and avoid headwinds. 5. Overflight Fees - Airlines pay fees to transit through foreign airspace. - Dispatchers balance overflight fees with fuel costs to optimize routes. 6. En-Route Re-Routes - Pilots may receive re-routes due to changing conditions like weather or military exercises. V. Operational Efficiency and Performance Management Key Performance Indicators (KPIs) in Airline Operations 1. Definition and Importance of KPIs: ○ Definition: KPIs are measurable values that reflect how well an airline is achieving its business objectives. ○ Importance: KPIs help airlines monitor performance, make informed decisions, and improve efficiency and profitability. 2. Examples of KPIs in Airline Operations: ○ On-Time Performance (OTP): Measures the percentage of flights that depart and arrive on schedule, typically within 15 minutes of the scheduled time. Example: PHILIPPINE Airlines (PAL) clinched the top spot as Asia-Pacific’s most punctual airline, registering an on-time performance (OTP) of 86.85 percent in January 2024. PAL moved up to the first ranking in College of Engineering – Department of Electronics Engineering January, one month after securing the second most punctual Asia-Pacific airline rank in December 2023. ○ Load Factor: Represents the ratio of passengers to available seats. A high load factor indicates efficient utilization of capacity, which contributes to higher revenue. Example: PAL continuously analyzes route performance to adjust capacity based on demand. For instance, during peak travel seasons like Christmas and Holy Week, PAL increases flights to popular destinations such as Cebu and Davao, ensuring high load factors. ○ Revenue Passenger Kilometers (RPK): Indicates the number of kilometers traveled by paying passengers. RPK reflects the airline's ability to attract passengers and generate revenue over long distances. ○ Cost per Available Seat Kilometer (CASK): Reflects the cost to operate each seat for a kilometer. Lower CASK indicates efficient cost management, which is crucial for maintaining profitability. ○ Customer Satisfaction: Assessed through surveys and feedback. Example: 1. Ninoy Aquino International Airport (NAIA) - Feedback Kiosks and Online Surveys 2. Mactan-Cebu International Airport (MCIA) - Passenger Satisfaction Surveys and Social Media Feedback 3. Clark International Airport - Customer Service Desks and Mystery Shoppers Lean Management and Process Optimization A business methodology that's designed to increase quality and efficiency by eliminating wasted resources like time, money, and effort. 1. Principles of Lean Management: ○ Focus on Reducing Waste: Eliminate non-value-added activities to improve efficiency. ○ Continuous Improvement: Encourage ongoing efforts to enhance processes and performance. ○ Value Creation for Customers: Ensure that every process step adds value from the customer’s perspective. 2. Application in Airlines: College of Engineering – Department of Electronics Engineering Cebu Pacific: Lean Management in Check-In Process: By introducing self-service kiosks and online check-in options, Cebu Pacific significantly reduced average check-in times. CEB was the first Philippine carrier to offer self check-in last December 22, 2011 (Philippine Star, 2012). Passengers could now complete the check-in process in minutes, either online or at kiosks, avoiding long queues at the counter. Additionally, the use of RFID (Radio Frequency Identification) technology for tracking baggage ensured fewer lost or delayed bags, further improving customer satisfaction. Use of Technology in Enhancing Operational Efficiency 1. Real-Life Example: ○ AirAsia Philippines: AirAsia will be installing an innovative aircraft software modification known as Descent Profile Optimiser (DPO) on its A320ceo aircraft commencing from June in conjunction with the World Environment Day celebration this Sunday. The new initiative is set to reduce fuel consumption and improve the fuel efficiency by up to 0.75% of fuel burn which is equivalent to saving 101 kgs of CO₂ emissions per flight. This could reduce CO₂ emissions by over 221 tonnes per aircraft per year, representing a considerable contribution to more sustainable Flight Operations. Once installed initially on 17 aircraft, it would save 3,764 tonnes of CO₂ per year or the equivalent of 62,700 urban trees planted based on the US EPA’s Greenhouse Gas Equivalencies Calculator. VI. Safety and Security Management Airline operations are governed by a regulatory framework to ensure safety, security, and efficiency. Compliance with these regulations is mandatory for airlines to operate. Key regulatory bodies include the Civil Aviation Authority of the Philippines (CAAP) and international organizations such as the International Civil Aviation Organization (ICAO). Safety Management Systems (SMS) College of Engineering – Department of Electronics Engineering SMS is a proactive approach to managing safety risks in aviation. It ensures that all employees are aware of safety protocols and that there are mechanisms in place to identify and mitigate risks. Real-Life Example: Philippine Airlines (PAL): In 2019, A Philippine Airlines flight bound for Manila safely landed at Los Angeles International Airport after experiencing engine failure shortly after 15 minutes takeoff. A witness on the ground described “bursts of flames” coming out of an engine. The aircraft, carrying 342 passengers and 18 crew members, reported an emergency and returned to LAX, where it landed without incident. The Federal Aviation Administration said the plane returned and landed without incident. The crew's professionalism and effective safety protocols ensured a calm and orderly emergency landing, highlighting PAL's commitment to passenger safety. Crisis Management and Emergency Response Crisis management and emergency response plans are essential for handling unexpected situations that could threaten the safety of passengers and staff. These plans include detailed procedures for evacuation, medical emergencies, and communication during crises. Real-Life Example: Cebu Pacific: In November 2013, Super Typhoon Yolanda (Haiyan) caused significant disruptions in the Philippines. Cebu Pacific's crisis management plan was activated, which included rerouting flights, providing emergency assistance, and coordinating with government agencies for relief operations. Cebu Pacific canceled some flights to accommodate humanitarian missions in response to Super Typhoon Yolanda. The airline prioritized relief operations, transporting essential supplies and medical aid to affected areas. They also picked up stranded passengers in supertyphoon-battered Tacloban city. Security Measures and Risk Management Airlines must implement security measures to protect against threats such as terrorism, hijacking, and other malicious activities. Risk management involves identifying potential security threats and implementing measures to mitigate them. Real-Life Example: AirAsia Philippines: College of Engineering – Department of Electronics Engineering An AirAsia flight from Japan to Cebu City was isolated at Mactan-Cebu International Airport after receiving a bomb threat on October 10, 2023. The plane was parked away from the main ramp for inspection. No explosives were found, and all passengers were safely disembarked after the inspection. This incident came after a recent high alert at Philippine airports due to a separate bomb threat when aviation officials received an email claiming the flights coming from the capital Manila would be 'set off by a bomb.' VII. Customer Service and Experience Customer service and experience are critical aspects of airline operations management. They influence customer satisfaction, loyalty, and overall airline reputation. Effective management of these elements can lead to increased profitability and competitive advantage in the highly competitive aviation industry. Key Components of Customer Service and Experience 1. Pre-Flight Services Booking and Reservation: User-friendly booking platforms, flexibility in ticket changes, and transparent pricing. Customer Support: 24/7 availability, multilingual support, and efficient resolution of queries and complaints. Check-in Processes: Streamlined online check-in options, mobile boarding passes, and efficient airport check-in counters. 2. In-Flight Services Cabin Crew Performance: Professionalism, friendliness, and prompt assistance from the cabin crew. Comfort and Amenities: Comfortable seating, in-flight entertainment, Wi-Fi connectivity, and quality of meals and beverages. Safety Measures: Clear safety instructions, availability of medical assistance, and adherence to safety regulations. 3. Post-Flight Services Baggage Handling: Efficient baggage claim processes, minimal lost luggage incidents, and effective baggage tracking systems. College of Engineering – Department of Electronics Engineering Customer Feedback: Mechanisms to gather and act upon customer feedback, addressing complaints, and implementing suggestions for improvement. Loyalty Programs: Attractive frequent flyer programs, rewards, and incentives for repeat customers. Strategies for Enhancing Customer Service and Experience 1. Employee Training and Development Regular training programs to enhance the skills and knowledge of frontline staff. Emphasis on soft skills such as communication, empathy, and problem-solving. 2. Technology Integration Adoption of advanced technologies like AI chatbots for customer support, automated check-in kiosks, and mobile apps. Use of data analytics to personalize services and predict customer needs. 3. Operational Efficiency Streamlining operations to minimize delays and cancellations. Ensuring efficient coordination between different departments (ground staff, flight crew, customer service). 4. Customer-Centric Culture Building a company culture that prioritizes customer satisfaction. Encouraging feedback and actively involving customers in service improvement processes. Challenges in Managing Customer Service and Experience 1. Handling Disruptions Managing service quality during flight delays, cancellations, and other disruptions.  College of Engineering – Department of Electronics Engineering Providing timely and adequate compensation and re-accommodation for affected passengers. 2. Balancing Cost and Quality Maintaining high service standards while controlling operational costs. Implementing cost-effective measures without compromising customer experience. 3. Cultural Differences Catering to the diverse needs and expectations of customers from different cultural backgrounds. Offering multilingual support and culturally sensitive services. VIII. Environmental and Sustainable Practices Airline operations have a significant environmental impact, primarily through greenhouse gas emissions, noise pollution, and resource consumption. In recent years, the aviation industry has increasingly focused on implementing sustainability practices to mitigate these effects and promote long-term environmental stewardship. This report examines key environmental and sustainability practices in airline operations management, including fuel efficiency, carbon offset programs, sustainable aviation fuels, waste management, and regulatory compliance. Fuel Efficiency and Emission Reduction 1. Fuel-Efficient Aircraft: Airlines are investing in newer, more fuel-efficient aircraft such as the Boeing 787 Dreamliner and Airbus A350. These models are designed with advanced aerodynamics and lighter materials to reduce fuel consumption and emissions. 2. Operational Improvements: Optimizing flight routes, implementing continuous descent approaches (CDAs), and reducing taxi times contribute to lower fuel burn. Airlines also use real-time data analytics to enhance flight planning and efficiency. College of Engineering – Department of Electronics Engineering 3. Maintenance and Upgrades: Regular maintenance ensures engines and airframes operate at peak efficiency. Upgrades such as winglets and engine modifications can further improve fuel efficiency. Carbon Offset Program 1. Voluntary Carbon Offsets: Many airlines offer passengers the option to purchase carbon offsets, funding projects that reduce or capture greenhouse gasses, such as reforestation or renewable energy initiatives. 2. Corporate Initiatives: Airlines invest in carbon offset projects to balance their operational emissions. For instance, Delta Air Lines has committed to carbon neutrality through extensive offset programs and investments in sustainable aviation fuels. Sustainable Aviation Fuels (SAFs) 1. Alternative Fuels: Sustainable aviation fuels, derived from renewable resources like biomass, agricultural waste, and used cooking oil, offer a promising solution to reduce carbon emissions. SAFs can lower lifecycle greenhouse gas emissions by up to 80% compared to conventional jet fuel. 2. Industry Collaboration: Airlines, fuel producers, and governments collaborate to scale SAF production and adoption. Initiatives like the Commercial Aviation Alternative Fuels Initiative (CAAFI) support the development and commercialization of SAFs. Waste Management and Recycling 1. In-Flight Recycling Programs: College of Engineering – Department of Electronics Engineering Airlines implement recycling programs for in-flight waste, including plastics, aluminum cans, and paper. Some airlines, like Qantas, aim to reduce single-use plastics and achieve zero cabin waste to landfill by a target year. 2. Sustainable Catering: Using biodegradable or reusable materials for in-flight catering services reduces waste. Airlines are also focusing on sourcing local, sustainable food products to minimize their environmental footprint. Noise Pollution Management 1. Quieter Aircraft: Newer aircraft are designed to be quieter, adhering to stringent noise regulations. Technologies like high-bypass ratio engines and improved aerodynamics reduce noise levels. 2. Operational Procedures: Airlines adopt noise abatement procedures, such as steeper ascent and descent paths, to minimize noise impact on surrounding communities. Collaboration with airports ensures compliance with local noise restrictions. Regulatory Compliance and Reporting 1. International Standards: Airlines comply with international standards and regulations such as the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) established by the International Civil Aviation Organization (ICAO). CORSIA aims to stabilize CO2 emissions at 2020 levels by requiring airlines to offset growth in emissions. 2. Environmental Reporting: Transparency in environmental performance is crucial. Airlines publish annual sustainability reports detailing their environmental impact, goals, and progress. Metrics include fuel efficiency, carbon emissions, and waste reduction efforts.