PoM Exam 2024 PDF

23HS - IM: Principles of Management 17.01. 2024 The start code will be announced after all students have successfully logged into the system. The exam time starts when this code is entered. You will be notified about the end of the exam. You are expected to complete the exam in a timely manner. Ans...

23HS - IM: Principles of Management 17.01. 2024 The start code will be announced after all students have successfully logged into the system. The exam time starts when this code is entered. You will be notified about the end of the exam. You are expected to complete the exam in a timely manner. Answers submitted after the official end of the exam may be declared invalid. Therefore, strictly adhere to the exam time. Good luck! 01 ID: 18 Which of these performance standards would managers find the most difficult to measure? ✓ the creativity of a research and development engineer ✓ an employee's ability to meet deadlines ✓ the success of a product ✓ an employee's adherence to rules ✓ the money spent on building up a new factory 1 / 26  02 ID: 28 Kristine owns a clothing design company. She wants to make intelligent and informed decisions that take into account various potential scenarios, so she implements an MIS for financial planning. Kristine's MIS would be characterized as a(n) ________ system. ✓ expert ✓ transaction processing ✓ decision support ✓ artificial intelligence ✓ executive support 03 ID: 41 ________ justice is basing employees' promotions on their meaningful contributions, independent of ethnicity, age, or gender. ✓ Reparative ✓ Frontier ✓ Distributive ✓ Restorative ✓ Environmental 2 / 26  04 ID: 51 Jessica is a manager at an international logistics company operating in transport by sea sector. She was given a task to set up an organisational control system. Which first step should she take in order to achieve control over organizational activities? ✓ measure actual versus perceived performance. ✓ establish measurable standards of performance or goals. ✓ perform tests to confirm consistency. ✓ compare actual performance against established goals. ✓ evaluate the results and take corrective action. 05 ID: 53 Oscar Groceries, a supermarket chain, uses scanners at the checkout counters, which contain computer software to track inventory levels of products. This store is using a(n) ________ system. ✓ group decision support ✓ artificial intelligence ✓ e-commerce ✓ executive support ✓ transaction-processing 3 / 26  06 ID: 57 When considering a highly regulated external environment and low degree of uncertainty, managers are most likely to ✓ decentralize authority. ✓ encourage employee autonomy. ✓ cultivate an entrepreneurial culture in the organization. ✓ establish norms that emphasize change and innovation. use detailed rules, SOPs, and restrictive norms to govern employees' ✓ activities. 07 ID: 60 The owner of a food stall at the Christmas market monitors employee efficiency by counting the number of customers served and the cost of goods sold. This is an example of _______ control. ✓ feedforward ✓ bureaucratic ✓ concurrent ✓ behavior ✓ output 4 / 26  08 ID: 81 José is a small-business owner who wants to ensure that he effectively manages diversity as his business grows. What approach could José take to help realize this goal? José could entrust his employees with the responsibility of managing ✓ diversity on their own. José could focus internally and minimize diversity issues, by reducing the ✓ use of minority suppliers. José could reduce the number of religious holidays to avoid differences in ✓ schedules across employees. José could avoid inconsistencies by training managers to rely on gender ✓ schemas to guide their perceptions of employees. José could insist that his suppliers also support diversity to demonstrate his ✓ commitment. 5 / 26  09 ID: 89 Southwest Airlines Co. is a major airline based in the United States and the world's largest low-cost carrier. It has scheduled service to 121 destinations in the United States and 10 additional countries. According to the CEO of Southwest "people are, and always have been, the heartbeat of Southwest Airlines, and we work to advance and connect them to the things that matter most in their lives". It can be said that the company's strong focus on employees provides organisational control via clan control. What is the main characteristic of clan control? ✓ Clan control is independent of organizational culture. ✓ Clan control leads to increase in organisational efficiency. Clan conrol helps to standardize behavior and lead people to behave in ✓ predictable ways. Clan control helps to keep organization members goal-directed while ✓ remaining open to new opportunities. ✓ Clan control reduces the resistance to change. 6 / 26  10 ID: 93 The managers at a theme park are comparing the number of annual passes they sold last year with the number of annual passes sold by other high-performing parks. This is an example of _____ ✓ concurrent control. ✓ management by objectives. ✓ feedback control. ✓ benchmarking. ✓ financial performance measurement. 11 ID: 101 In Celia's company, employees enroll each year for the set of benefits that makes the most sense for their individual needs. This is referred to as a(n) ________ plan. ✓ affordable benefit ✓ government-mandated ✓ customized benefit ✓ collective bargaining ✓ cafeteria-style 7 / 26  12 ID: 117 A multinational tire manufacturer introduces a line of average quality, low-priced tires suitable for general passanger vechicles like cars and small pick-up trucks. The company spends little or no money on marketing and offers limited customer service. Tires are sold in North America, Europe and Asia. The manufacturer is pursuing a _______ strategy. ✓ focused differentiation ✓ focused low-cost ✓ general differentiation ✓ general low-cost ✓ low-cost and a differentiation 8 / 26  13 ID: 120 MobyFly is a Swiss company which designs and produces hydrofoil boats capable of transporting passengers safely and comfortably at speeds over 70km/h while using 95% less energy than existing diesel ferries. MobyFly uses an online system to record and monitor orders and, based on trends, redirects production resources to optimize efficiency. This is an example of using _______ to reduce costs. ✓ benchmarking ✓ flexible manufacturing ✓ process reengineering ✓ total quality management ✓ customer relationship management 9 / 26  14 ID: 123 As a marketing manager working for a food company, Nalini is assigned to a team developing a new line of organic snack bars. She reports to both the Nutritional Standards Manager and the Organic Snack Bar Manager. Nalini's company is utilizing a _______ structure. ✓ matrix ✓ functional ✓ customer ✓ product ✓ market 10 / 26  15 ID: 126 In reviewing marketing and sales data, top management determines that the majority of a product's sales are to existing consumers. This product is in the ________ stage of the product life cycle. ✓ maturity ✓ decline ✓ introduction ✓ growth ✓ conception 16 ID: 131 The process of identifying the tasks, duties, and responsibilities that make up a job and the knowledge, skills, and abilities needed to perform the job is ✓ job design ✓ job selection ✓ job enrichment ✓ job appraisal ✓ job analysis 11 / 26  17 ID: 135 Eat Grub is a small UK based food tech company tries to revolutionise Western food culture by introducing insects as a staple part of food culture in the UK. Despite slow growth and limited manfacturing capabilities, the company is successful in the domestic UK market and has received interest from the German distributor (wholesaler) to sell insect snacks in Germany. What market entry strategy should Eat Grub consider when expanding internationally, particularly in response to the German distributor's interest in selling insect snacks in Germany? ✓ Franchising ✓ Exporting ✓ Joint Venture ✓ Strategic Alliance ✓ A wholly owned subsidiary 12 / 26  18 ID: 137 During Covid-19 Pandemic patients were told to avoid seeking doctors or going to a hospital unless it was necessary - visits to hospitals and clinics decreased. Medgate saw an opportunity by connecting a patient with a doctor over the phone, the Internet or video link. Trained doctors would make an initial diagnosis and determine a suitable treatment. According to Porter's Five forces, this is an example of: ✓ threat of substition and threat of new entry ✓ threat of substitution but not threat of new entry ✓ threat of substitution and threat of power coming from customers ✓ threat of new entry and threat of power of suppliers ✓ threat of new entry but not threat of substitution 13 / 26  19 ID: 138 According to the force-field theory, an organization is in a state of inertia when it reduces the forces for change ✓ and increases resistance to change change occurs when factors forcing change balance with factors ✓ contributing to resistance forces that support clan control are significantly different from the forces ✓ that form the foundation of organizational culture the forces of evolutionary change and revolutionary change are equal and ✓ complement each other a wide variety of forces arises from the way an organization operates that ✓ make organizations resistant to change 14 / 26  20 ID: 142 Every few months, a farm-to-table bistro increases the variety of its menu by taking advantage of new and novel produce offered by local farmers. This is an example of ✓ incremental product innovation ✓ incremental process innovation ✓ quantum product innovation ✓ incremental model innovation ✓ quantum process innovation 21 ID: 143 Toyota buys Redwood Materials, the battery manufacturing and components company, with the aim that it will supply Toyota with materials to make new batteries at a massive U.S. plant the carmaker is building. Toyota's purchase of Redwood Materials is an example of what strategy? ✓ Backward vertical integration ✓ Related diversification ✓ Backward horizontal integration ✓ Forward vertical integration ✓ Forward horizontal integration 15 / 26  22 ID: 147 General Electric Company (GE) is a high-tech industrial company. The Company operates through three segments: Aerospace, Renewable Energy, and Power. Jessica is responsibile for the Aerospace segment, which designs and produces commercial aircraft engines. Jessica is working on a ___________ strategy for her which should outline how the segment/division will complete against competitors. ✓ international-level ✓ business-level ✓ corporate-level ✓ functional-level ✓ departmental-level 16 / 26  23 ID: 150 Jack works for Galaxus AG, the largest online retailer in Switzerland. His job involves maintaining an accurate inventory and financial data. His manager provided him with specific written instructions on how to perform the job task that is also used by other employees who do the same work. This is an example of: ✓ organizational norms. ✓ bureaucracy. ✓ discipline. ✓ standard operating procedures. ✓ behavioral management. 24 ID: 160 The manager of the Dairy Barn must decide whether to introduce a new frozen dessert that has not been previously sold. What type of decision would this represent? ✓ automatic ✓ rule-based ✓ predetermined ✓ nonprogrammed ✓ inconsequential 17 / 26  25 ID: 166 Which market entry module did Läderach use for expansion into North America? (Optional, 1 point) 18 / 26  26 ID: 167 Pacific Tourism is an agency that offers special holiday packages in the Pacific region. Every year, as an incentive, the most efficient and effective manager in the network gets an all-expenses-paid trip to one of Oceania's islands. Which manager is most likely to meet these requirements? Norris, who chooses the right goals to pursue and spends more than he ✓ needs on resources Kato, who chooses the right goals to pursue and makes clever use of ✓ resources to achieve them Don, who chooses the right goals to pursue and displays an overly rigid ✓ approach to planning ✓ Bai, who chooses unrealistic goals and tries hard to succeed ✓ Leonard, who chooses appropriate goals, but is slow in decision making 19 / 26  27 ID: 170 Frederick Taylor believed that written rules and standard operating procedures ✓ limited initiative and should be avoided. ✓ spelled out the division of labor and increased effectiveness. ✓ stifled esprit de corps. ✓ made workers like their jobs less. ✓ standardized and simplified jobs, making them more efficient. 28 ID: 171 The supervisor of medical billing at a physician's office documents employees' job performance throughout the year to help her make objective decisions when evaluating and promoting employees. The supervisor is practicing the principle of ________ justice. ✓ restorative ✓ procedural ✓ customary ✓ social ✓ environmental 20 / 26  29 ID: 173 Which statement explains how the task environment differs from the general environment? Threats in the general environment are easier to respond to than threats in ✓ the task environment. Forces in the task environment have a more immediate and direct effect on ✓ managers than forces in the general environment. Opportunities in the task environment are less easy to identify than ✓ opportunities in the general environment. Unlike the task environment, the general environment deals with conditions ✓ that affect an organization's ability to obtain inputs and dispose of outputs. Unlike the general environment, the task environment includes the global, ✓ economic, sociocultural, political, and legal forces that affect an organization. 21 / 26  30 ID: 175 Briefly explain the difference between data and information (1 point). Name three reasons why manages need information to do their job properly. (3 points) 22 / 26  31 ID: 161 Vivi Kola was introduced to the market in 1938 by Mineralquelle Eglisau AG in Eglisau, Switzerland. The brand's roots trace back to 1823 when a mineral spring was discovered in Eglisau. Originally a bottling plant for mineral water, it shifted to producing sweet drinks and soft drinks, including Orangina. Swiss cola, with the slogan "chlöpft uf" (is refreshing, revitalising) was launched in 1939. Vivi Kola features a distinctive waisted bottle shape promoting the Swiss origin and natural (organic) ingredients. Vivi Kola uses real kola nut extract in its formulation, which the company sources from West Africa. The product contains less sugar than Coca Cola. The company operates a state-of-the-art production in Eglisau, producing its own cola mixture and bottling. The company distributes its own products to national retailers, such as Coop and Migros. It also sells to restaurants, bars and specialist stores like Drinks of the World and farmy.ch. The company operates in the premium beverages sector and sells between 1.7 and 2.0 million bottles of Vivi Kola per year. The company employees 11 employees and has turnover is ca. 5 million Swiss Francs. The company sells primarily in Switzerland, but recently expanded to United Arab Emirates (Dubai). a) Name any four typical functional activities of the value chain and give one concrete example each for how they contribute to Vivi Kola’s competitive advantage. (4 points) 23 / 26  32 ID: 162 b) Which competitive (business-level) strategy does the company pursue on the market. Give support to your answer. (2 points) The task text is available for you again at the top right (click on the media icon at the top right, click twice to enlarge). 24 / 26  33 ID: 163 c) Vivi Kola wants to further grow its business. Which corporate level strategy would you recommend? (Make sure to give support to your answer). (2 points) The task text is available for you again at the top right (click on the media icon at the top right, click twice to enlarge). 25 / 26  34 ID: 164 d) Give a concrete recommendation as to how the Vivi Kola company can improve efficiency and quality (i.e., one management tool/approach each). Give support to your answers. (2 points) The task text is available for you again at the top right (click on the media icon at the top right, click twice to enlarge). 26 / 26