Pinterest Keyword Guide_MomCanDoThis.pdf

ultimateguide to the Pinterest Keywords www.MomCanDoThis.com  intro about Pinterest the search engine We all love and know Pinterest as a discovery tool! And that's how we use it. You scroll through your feed, discover ideas, collect them to your boards or try them. Then, when you know y...

ultimateguide to the Pinterest Keywords www.MomCanDoThis.com  intro about Pinterest the search engine We all love and know Pinterest as a discovery tool! And that's how we use it. You scroll through your feed, discover ideas, collect them to your boards or try them. Then, when you know you want to do something, let's say bake the most awesome birthday cupcakes, you certainly don't wait until an awesome cupcake recipe pops up in your feed, don't you? You use the search function of Pinterest! With all these images poppin' up you will have a hard time deciding on ONE cupcake recipe! Maybe you save some while you're at it. Depending on who you ask, Pinterest is the second biggest seach engine after mighty Google herself. Pinterest says there are 2 BILLION searches performed on the platform each month! Do you want your share of this? If you are marketing your content on Pinterest, you are missing out if you don't optimize your pins for Pinterest search. Let's see how you can do that and become a master of Pinterest SEO today! Happy pinning! PINTEREST SEO. MOM CAN DO THIS contents 01 prerequisites 04 your profile Why bother? What do you need? How Make over your profile with long until you see results? keywords. 02 research & spying 05 the SEoptimized pin Where do you find the best How to create the perfect pin in keywords? What do the big accounts terms of SEO. Where do keywords do? go? 03 your keyword cluster 06 how to upload a pin Build a powerful keyword bank to use How to upload pins directly to going forward. Pinterest if you use URLs outside of your blog or have gazillion of pins. why should you even bother? Pinterest SEO seems to be yet another thing on your to-do list. But bear with me! In 2019, life punched me in the face and I didn't even open my laptop for months and months. 2020, well, kicked us all in the bootie, right?! What happened to my blog that I had spend so much work on? What happened to my Ad revenue and Email sign-ups?? Well, they kept coming. How did I achieve that while I spent most of 2019 and 2020 putting out fires and crying under my blanket with a half-melted candy bar in my hand? In fact, I didn't even publish a blog post for most of 2020, only occasionally created new pins and even stopped pinning for a while! (Don't do that, btw.) The answer to still seeing people coming is: Pinterest SEO! I mean, look at that! Not bad for an abandoned blog! In case you wonder, that is holiday traffic for me: Happy Ramadan! PINTEREST SEO. MOM CAN DO THIS why should you even bother? Pinterest SEO became the lifejacket of my blog after I left it alone in the ocean of the worldwide web. And it is fairly easy to do compared to Google SEO! In this guide, you will learn where to find keywords to use and where to put them. Please, allow Pinterest SEO a few months to start working for you! Build a soft cushion to fall back on when life gets rough. Because it will. I hope you understand the power of Pinterest SEO now. Of course, you can do a lot better than I do by being consistent, publishing new stuff all the time, and generally NOT doing everything wrong. But still, you might sleep better knowing that your blog is a big girl that can take care of herself for some time if you need to cry under your blanket! Send me any feedback or questions to [email protected] or let's connect on Instagram: @carolin_momcandothis Now, dive in, & get some work done that benefits your blog for YEARS to come! PINTEREST SEO. MOM CAN DO THIS 01 prerequisites Mom Can Do This what do you need to make this work? Well, you need a Pinterest account. Make sure you connect your website and switch to a business account if you haven't already! Learn how to claim your website here. Go to https://business.pinterest.com/en/ and convert your account to a business account. Bonus points if you activate Rich Pins for your website. Go to https://help.pinterest.com/en/business/article/rich-pins if you don't have richt pins yet. Upload a professional looking photo as profile pictures. Faces, esp. of women, tend to get more engagement and can earn trust more easily than a logo. Create multiple boards for the different blog categories you have. We'll work on your name, bio and board descriptions later! Keep a list handy that has all the topics you blog about and want to rank for. PINTEREST SEO. MOM CAN DO THIS 02 research & spying Mom Can Do This research the heart of Pinterest SEO Pinterest SEO is basically finding keywords and putting them in the right places. Simple! And with this workbook you'll get a headstart! No fancy technical stuff, backlink building, site speed issues, or all the other things that usually go into good SEO. It's still going to be work. You need to take time to sit down and do your research on keywords. because... remember: "Keyword Research [is] the most important step of SEO" Adam Clark. Best-selling author of "SEO 2020" Why? Because without research you may end up using keywords that nobody searches for! Bonus: Researching keywords will leave you with lots of ideas for new content! Knowing that you will produce something that people are actually actively searching for. PINTEREST SEO. MOM CAN DO THIS  keywords where do you find them? The great thing is Pinterest makes it really easy to find keywords! In addition, they put them in the order of search volume (as of now). So, without any paid tools, you can easily find what people search for MOST when it comes to topic XY. Cool, isn't it? Now let's see what is the most obvious place to find keywords. It's the search box on the Pinterest homepage. Use it to type in each of your categories or keywords from the list you prepared in step 01. Hello Keywords! PINTEREST SEO. MOM CAN DO THIS  keywords where do you find them? For some search terms, Pinterest will show you more related keywords in form of colorful tiles underneath the search box after you hit enter. This is called guided search. These are ordered from most searched for at the left to less searched for going to the right. Cool, eh? Need some inspiration for your next post? Just click in the search box but leave it empty. Pinterest will help you out with trending "Shopping Ideas" or "Popular on Pinterest". The Pinterest Seasonal Insights ebook and the yearly trends post are also pure gold for content creators! PINTEREST SEO. MOM CAN DO THIS 03 your keyword cluster Mom Can Do This keyword cluster your word bank moving forward Now that you know where to find tons and tons of keywords that people actually seach for, let's give them a home so you can refer back to them! Create a Google Sheet or use pen & notebook. Use what works for you! Now, get to work! Schedule in a few minutes of KW research in your calendar and go through your list. Find keywords for... MAIN AND SUBCATEGORIES ON YOUR BLOG EVERY BLOG POST YOUR PROFILE & BIO BOARD DESCRIPTIONS & TITLES OF YOUR MAIN BOARDS AS IDEA FILE FOR WHEN YOU NEED INSPO TO REMEMBER: This is a long-term game. Don't push yourself to find 1000 keywords all in one day. If you only have minutes to spare, do a KW research for your next blog post and file away your results. Going forward you will be able to build a powerful KW bank. Make sure to repeat this process every few months to check for new trends. PINTEREST SEO. MOM CAN DO THIS keyword swipe file bonus! I have already sat down and gathered keywords for Pinterest in a large scope of topics. Get the free swipe file for Pinterest SEO in the members-only library on MomCanDoThis.com There is a printable PDF and a digital Google Sheet. Whatever you prefer! You're welcome! While you are there, grab these, too! PINTEREST SEO. MOM CAN DO THIS 04 your profile Mom Can Do This your profile start afresh with KWs Now it's time to put KWs in action. Make over your profile and put KWs in your bio. Don't just dump a list of KWs there. Make it conversational and let people know what you are all about. Here is where you can use KWs in your profile: YOUR NAME Use your personal name along with your blog name. People should be able to recognize you. If you have extra space, add a keyword. YOUR BIO A great place to use keywords. Look at the profiles on the following page and how they use keywords without looking spammy! BOARD NAME & DESCRIPTIONS Start with your main blog board and use KWs in the board name and description. If you have 100s of boards, make over the five most important ones and work your way through the rest over time. Maybe it's time to get rid of some altogether. TO REMEMBER: Don't just dump keywords or you will look like a spammy person! Make it conversational instead! Now, go and do the work! Send me the link to your fresh profile to [email protected] and I'll make sure to follow you! PINTEREST SEO. MOM CAN DO THIS 05 the SE optimized pin Mom Can Do This keywords on pins Where do they go? With your KW bank in place, you can now go to work and use them on your pins. Here is where: TITLE That is the name you can give your pin when you upload it. When people share it from your blog the blog post title goes here! TEXT OVERLAY ON PIN Yes, it is important because Pinterest's software reads your pin's text overlay and is also making sense of the image you used! So stay away from images that can be misleading. DESCRIPTION Write a compelling, conversational description that includes your keywords and a clear call-to-action. You can also include your blog name which makes sense if your pins gets stolen. FIRST PARAGRAPH OF BLOG POST At this point, Pinterest is using this to add a short blurp to your pin. So not only for Pinterest, but also Google SEO, craft the first paragraph of your post with care using keywords! READ THIS: Unfortunately, pin descriptions you have written with so much care, SEEM to get lost upon repinning/saving. However, if you put the description in your pins' metadata on your blog, Pinterest will save this data and use it to categorize a pin. So trust that all this work to craft a description is not lost. Use html code or a plugin like "Tasty Pins" to add the description to your pin images. PINTEREST SEO. MOM CAN DO THIS 06 how to upload a pin Mom Can Do This uploading pins how to get them out there On your homefeed click the "Create Pin" button. You'll see this: CHOOSE A BOARD & HIT PUBLISH ONCE YOU'RE DONE TITLE DESCRIPTION URL CHOOSE PUBLICATION TIME Upload a video or image. Fill in the SEoptimized title, description and add the URL you want to send traffic to. This is usually a blog post, but can also be a landing page, your social media profile, or a product page of someone else, for example an affiliate product! READ THIS: You can use this upload feature on the website of Pinterest, but you don't have to. You can also just pin from your blog. This upload feature comes in handy if you want to send out many pins or schedule them, or use a URL that is not from your blog, for example an affiliate product you promote or your latest Instagram post. PINTEREST SEO. MOM CAN DO THIS recap to-do list Yay! You made it through this workbook. Here is a little list of action tasks you need to accomplish to have your pins rank and work for you sending your blog traffic even if you need to take a break from it all! I hope this is helpful and you will soon master this Pinterest SEO game! PREP YOUR WEBSITE FOR PINTEREST SUCCESS DO KEYWORD RESEARCH UNTIL YOU HAVE BUILT YOUR WORK BANK PIN YOUR PINS USING KEYWORDS IN ALL THE SPACES MAKE OVER YOUR PROFILE MAKE OVER YOUR BOARD DESCRIPTION LIST THE BLOG POSTS YOU ALREADY HAVE AND SCHEDULE TIME TO MAKE THEM OVER ONE BY ONE OVER TIME To Your Pinterest Success! Please, send my any feedback on this resource to [email protected] I want to hear from you! PINTEREST SEO. MOM CAN DO THIS recommended tools & resources Pinterest Course Canva Templates With no graphic design background This course is all about making the designing lead magnets can be very most of pinning. "Launch" each pin to frustrating! Save time and create Pinterest for maximum results. Super something stunning with these affordable, too! Get this book! templates! learn more learn more Next Level Pin Scheduling Email Marketing The only scheduler I ever use on MailerLite is what I use & love for Pinterest. Makes pinning a lot a Email Marketing. Super easy to find breeze. Set it and forget it if you want! your way around and free for up to Official Pinterest partner, too! 1,000 subscriber! Get a 15$ credit with my link! Get 20$ to your name with my link! learn more learn more *Affiliate Link Disclaimer: These links are affiliate links. If you make a purchase, I'll receive a compensation at no extra cost to you! Thank you! Btw, I only recommend resources I use & love myself! PINTEREST SEO. MOM CAN DO THIS ultimateguide to the Pinterest Keywords Disclaimer The Ultimate Guide to Pinterest Keywords. By Dr. Carolin Eichholz, Mom Can Do This. www.momcandothis.com © 2020 Dr. Carolin Eichholz This ebook is not endorsed by or connected to Pinterest. Pinterest is a trademark of Pinterest, Inc.,San Francisco All rights reserved. No portion of this ebook may be reproduced in any form without permission from the publisher, except as permitted by E.U. copyright law. Contact: [email protected] www.MomCanDoThis.com