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GROUP PRESENTATION BY GROUP 7 ICT PROJECT FOR SOCIAL CHANGE The Importance of an Interactive Website  INCREASED TIME ON WEBSITE (DWELL TIME) Dwell time refers to the time a user spends on a website page before returning to search results. Adding engaging features, like videos, helps...

GROUP PRESENTATION BY GROUP 7 ICT PROJECT FOR SOCIAL CHANGE The Importance of an Interactive Website  INCREASED TIME ON WEBSITE (DWELL TIME) Dwell time refers to the time a user spends on a website page before returning to search results. Adding engaging features, like videos, helps keep users on the site longer. This extended time signals to search engines, like Google, that the content is relevant and valuable to visitors. As a result, sites with higher dwell time may be ranked higher in search results for certain keywords.  INCREASED CONVERSION RATE For businesses, a key goal of a website is to encourage users to take action, like purchasing a product or service. An interactive website can help with this by building trust and showing value. For example, a local business offering driving experiences could use a video to showcase these experiences and customer satisfaction. This approach not only boosts dwell time but also enhances brand trust, making users more likely to convert and increasing potential future sales through word of mouth.  IMPROVED USER EXPERIENCE User experience is essential for website success because it influences key metrics like conversion rate, repeat business, average time per session, and bounce rate. Good UX means creating an engaging, user-friendly environment where visitors can easily find what they need. For example, a phone repair business could add an online chat feature to answer customer questions in real-time. This interaction reduces the chance of users leaving the site without engaging and increases the likelihood of conversions by providing a more personalized experience. Popular Types Online Content BLOG POSTS A blog is one of the most popular types of content marketing you can use to grow yourbrand. This is why it's becoming increasingly popular. According to Growth Badger, there are over 600 million blogs, out of the 1.7+ billion websites that currently exist. A report by Statista indicated that there are about 31.2 million blogs in the United States alone.  SOCIAL MEDIA POSTS Using social media is essential for quickly reaching your target audience. Platforms like Facebook, LinkedIn, Twitter, and Instagram enable businesses to build customer relationships and attract new audiences. With over 3.2 billion users worldwide, social media is one of the most popular online activities, offering extensive reach. By leveraging these platforms, businesses can connect with potential customers, enhance brand visibility, and grow their following in an accessible, cost-effective way.  VIDEOS Video content is a powerful tool for capturing audience attention and driving engagement. As online video viewership grows, it’s projected to make up 82% of all internet traffic by 2022. Additionally, 90% of consumers report that videos help them make purchasing decisions, highlighting video’s influence across industries. By using videos, businesses can create diverse, engaging content that resonates with their audience and keeps them interested. This makes video one of the most effective forms of content marketing for connecting with target customers.  CASE STUDIES Case studies are a powerful content marketing tool that allows potential customers to see real examples of how your products or services have helped others. By showcasing the steps taken to achieve results for specific clients, case studies give a full view of the customer journey. They also provide insights into how to use your offerings, helping prospects understand your brand and its value. Many people prefer reading case studies before purchasing, as it helps them gauge if the product or service will benefit their own needs or business.  INFOGRAPHICS Infographics are also one of the most popular types of content marketing. This is because they're a visual content marketing format that can help your audience understandvisual data better. Infographics are usually eye-catching, so anyone who sees them processesand understands the information faster and better. With infographics, you can provide useful information to your target audience. Also, you can educate your leads and customersmore effectively.  E BOOKS Ebooks are also effective when providing value to your audience. It can be likened tolong-form blog content that gives potential customers valuable information. It's similar toother types of content marketing because the essence of an ebook is to build a relationshipwith your prospects. That way, they can know your brand better and build their trust.  CHECKLISTS One of the best types of content marketing you can use to provide value to potential customers is a checklist. A checklist shows a step-by-step method that your audience can take to solve a particular problem. Also, it provides them with a list of things they can do toachieve the desired outcome. WHAT IS A Google Sites is a website builder from Google that you can use to create fairly GOOGLE SITE? advanced websites in just minutes. The platform uses a drag-and-drop editor, so you don’t even have to touch HTML code to build a new website. STEPS IN CREATING A WEBSITE WITH GOOGLE SITES  The first thing you need to do to STEP 1 create a new website is to pick a Choose a Name name and url. by default, the url of your site will be and Address sites.google.com/view/yoursitename. keep in mind that your site url must be unique—you’ll get an error message if it is already taken.  STEP 2. Select a Template And Theme Google Sites offers eight templates to help kickstart your design. These are fully customizable, so don’t worry too much about this choice. Once you choose a template, you’ll be taken to the site editor. Select a theme for your site by clicking the Theme tab in the navigation pane. The theme options modify the color palette, fonts, and overall look and feel of your website  STEP 3. Edit Site Layout Every page in Google Sites is divided into sections, each with itsown layout. To create a new section with a specific layout, navigate to the Insert tab of the editing pane. Under Layouts, you’ll find six basic page You can move sections up or down by dragging section types. Click on one and a new on the pattern of 10 dots that section with that layout will be added appears on the left side of each section. You to the bottom of the current page. can also delete sections by clicking on the garbage can symbol. STEP 4. Create a page To add a new page to your website, navigate to Pages, hover over the plus symbol, and then click New Page. Give the page a name and customize the URL address if desired. You can drag and drop the position of your new page within the editing pane to customize how it appears in your site’s navigation.  STEP 5. Add content You have a lot of options for adding content to your website. You can create text boxes and upload images or source them from Google Drive. You can also select special elements, such as buttons, Any content element you add to your site can image be moved around by dragging carousels, or Google Maps displays, to add to and dropping it. You can also resize any your content elements simply by clicking and website. dragging on the edges.  STEP 6. General website management Before you publish your new website, it’s a good idea to configure your site settings. Click on the gear icon to modify the style of the navigational menu and to add a logo if you have one. You can also connect your site to Google Analytics so that you can track how much traffic you’re getting.  STEP 7 By default, your newly published site will be accessible to anyone. But, you can Control access also limit access to your website to only specific individuals or those with a directlink. To invite specific people to view your site, click the sharing icon and enter emailsinto the box labelled Add people and groups.  If you want to continue making changes to your website over time, you can. Google Sites automatically tracks the changes you make so you can undo them at STEP 8 any time if needed. To see all past versions of your website, click on the three dots Track and and select Version history. To undo recent changes and restore an older copy of your revert changes website, select the desired version and click Restore this version. WHAT IS SWOT ANALYSIS? A SWOT analysis helps organizations evaluate projects by examining Strengths, Weaknesses, Opportunities, and Threats. In an ICT project for Social Change aimed at transforming societal behaviors and institutions, SWOT can reveal internal advantages and challenges, as well as external opportunities and risks. By assessing these, project teams can leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats, creating a more strategic approach to achieving meaningful societal impact.  STRENGTH WEAKNESSES Strengths are things that your proposed project Weaknesses in SWOT are internal limitations that hinder a project, like limited resources, skills gaps, does well, or in a way that distinguishes it from other or inefficient systems. Honest assessment, existing projects. Think about the advantages your including external feedback, helps reveal these project has over others. These might be the motivation areas. By identifying and addressing weaknesses, a of where you base your project, access to certain materials, or a strong set of processes. S W project team can prevent potential issues from impacting success. OPPORTUNITIES THREAT Opportunities in SWOT are external chances for growth, often from market trends, technology O T Threats in SWOT are external factors that can harm a project, such as supply chain issues, market changes, or competition. Anticipating and addressing these threats is advances, or policy changes. Spotting and essential for growth. Monitoring industry standards, leveraging these can boost a project's technological advancements, and competitors' actions helps competitiveness, even if the advantage is in strategizing effectively while avoiding reactive small. decisions that don't align with your project's goals. THANK YOU