NCR-MLA-MediaInfoLit-M5_Edited-Sotto-Dimaano_Writer_Rizardo PDF 2019

12 Media and Information Literacy Quarter 3 - Module 5: Media and Information Languages Media and Information Literacy– Grade 12 Alternative Delivery Mode Quarter 3 – Module 5: Media and Information Languages First Edition, 2019 Republic Act 8293, section 176 states that: No copyrig...

12 Media and Information Literacy Quarter 3 - Module 5: Media and Information Languages Media and Information Literacy– Grade 12 Alternative Delivery Mode Quarter 3 – Module 5: Media and Information Languages First Edition, 2019 Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the Government of the Philippines. However, prior approval of the government agency or office wherein the work is created shall be necessary for the exploitation of such work for profit. Such agency or office may, among other things, impose as a condition the payment of royalties. Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included in this book are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them. Published by the Department of Education Secretary: Leonor Magtolis Briones Undersecretary: Diosdado M. San Antonio Assistant Secretary: Alma Ruby C. Torio Development Team of the Module Author: Romalyn A. Rizardo Editor: Krislene C. Dela Cruz Reviewers: Mary Ann A. Javier, Amalia C. Solis and Julius J. Jardiolin Management Team: Malcolm S. Garma, Regional Director Genia V. Santos, CLMD Chief Dennis M. Mendoza, Regional EPS In-Charge of LRMS Micah S. Pacheco, Regional ADM Coordinator Aida H. Rondilla, CID Chief Lucky S. Carpio, Division EPS In-Charge of LRMS and ADM Coordinator Printed in the Philippines Department of Education – Bureau of Learning Resources (DepEd-BLR) Office Address: DepEd Complex, Meralco Ave., Pasig City, Metro Manila Telefax: (+632)8636-1663 | 8633-1942 | 8635-9817 | 8638-7530 | 8638-7531 | 8638-7529 | (+63919) 456-0027 | (+63995) 921 8461 E-mail Address: [email protected]  12 Media and Information Literacy Quarter 3 – Module 5: Media and Information Languages This instructional material was collaboratively developed and reviewed by educators from public and private schools, colleges, and or/universities. We encourage teachers and other education stakeholders to email their feedback, comments, and recommendations to the Department of Education at [email protected]. We value your feedback and recommendations. 3 Introductory Message For the facilitator: This module was collaboratively designed, developed, and reviewed by educators to guide you, the teacher or facilitator, in helping the learners meet the standards set by the Department of Education. This module primarily aims to help the learners understand the lessons in Media and Information Literacy based on the Most Essential Learning Competencies and see their relevance to real-life through a fun-filled learning experience. This module hopes to engage the learners in guided and independent self-learning activities at their own pace and time. Furthermore, this also aims to help learners acquire the necessary 21st-century skills while considering their needs and circumstances. As a facilitator, you are expected to orient the learners on how to use this module. You also need to keep track of the learners’ progress while allowing them to manage their own learning. Furthermore, you are expected to encourage and assist the learners as they do the tasks included in the module. For the learner: Welcome to the Media and Information Literacy Grade 12 Alternative Delivery Mode (ADM) Module. This module was designed to provide you with fun and meaningful opportunities for guided and independent learning at your own pace and time. You will be enabled to process the contents of the module while being an active learner. Specifically, this module aims to help you acquire and apply knowledge about media and information languages, which will help you understand how information, signs, symbols, and meanings are communicated through various media by analyzing media samples and creating an advertisement. This module contains the following parts: a. What I Need to Know (Introduction and Learning Objectives), b. What I Know (Pretest), c. What’s In (Review), d. What’s New (Introductory activity), e. What Is It (Content Discussion), f. What’s More (Enrichment Activities), g. What I Have Learned (Generalization), h. What I Can Do (Application), i. Assessment (Posttest), Additional Activities, Answer Key, and References. To enjoy learning about the lesson, you must set aside all other tasks that will disturb you while answering the module. Use the module with care. Do not put unnecessary mark/s on any part of the module. Follow carefully all the contents and instructions indicated on every page of this module. Take note of the significant concepts you find in the lesson, which you may use for future references. Keep in mind to USE SEPARATE SHEETS OF PAPER in doing all the provided activities to meet all the lesson’s objectives. If you encounter any difficulty in answering the tasks in this module, do not hesitate to consult your facilitator. After accomplishing all the activities, let your facilitator/guardian assess your answers. The success in accomplishing this module depends on your will and grit. Keep going and enjoy learning! 4  What I Need to Know This module was designed and written to help you understand various media and information languages. Having been equipped with knowledge on media and information sources and having acquired the skills in finding accurate and relevant information sources, you will now be armed with another important tool for media and information literacy – media and information language. The scope of this module permits it to be used in many different learning situations. The language used recognizes the diverse vocabulary levels of students. The lessons are arranged to follow the standard sequence of the course, but the order in which you read them can be changed to correspond with the textbook you are now using. After going through this module, you are expected to: 1. present an issue in varied ways to disseminate information using the codes, convention, and language of media (MIL11/12MILA-IIIf15)/ (MILI11/12MILA-IIIf16) What I Know Choose the letter of the best answer. Write the chosen letter on a separate sheet of paper. 1. It refers to the various interpretations that the text suggests to the audience. a. connotative meaning b. denotative meaning c. media language d. media producer 2. They are the people who initiate, plan, and produce media texts. a. audience b. media directors c. media producers d. stakeholders 3. They refer to the people or organizations that share the same interests or intentions. a. audience b. media directors c. media producers d. stakeholders 5 4. The meaning of the product is not based on the product itself but on the interpretation of the audience. a. form conventions b. symbolic codes c. technical codes d. written codes 5. It is a symbolic code that means “everything within the frame”. a. acting b. color c. mise en scene d. setting 6. It refers to the time and place of the narrative or a specific scene. a. acting b. color c. mise en scene d. setting 7. It refers to the portrayal of the actors in creating media products. a. acting b. color c. mise en scene d. setting 8. Considerations on this are highly connotative when it comes to interpretations. It is also usually associated with cultural aspects. a. acting b. color c. mise en scene d. setting 9. This points out that the knowledge and connotations of different camera angles and shots make sense when looking at films and photographs but mean nothing outside those forms. a. form conventions b. symbolic codes c. technical codes d. written codes 10. This type of convention refers to how the types of media codes are expected to be arranged. a. form conventions b. genre conventions c. story conventions d. technical conventions 11. It is the process of looking into the demographics (age, gender, social status, etc.) and psychology (values, beliefs, attitude) of the audience. a. audience analysis b. media product planning c. media research d. product analysis 6 12. This refers to the exact information (not expectations) which the audience brings about the media output. a. Audience Engagement b. Audience Expectations c. Audience Foreknowledge d. Audience Identification 13. This refers to the monitoring of the audience before, during, and after the production of the media text. a. Audience Analysis b. Audience Foreknowledge c. Audience Placement d. Audience Research 14. This refers to the reaction of the audience to the media text. Different people react in varied ways to the same text. a. Audience Analysis b. Audience Engagement c. Audience Identification d. Audience Placement 15. This refers to the connection built by the media text to the audience. a. Audience Analysis b. Audience Engagement c. Audience Expectation d. Audience Identification 7  Lesson Media and Information 1 Languages Media and information literacy involves a full understanding of how information, signs, symbols, and meanings are being communicated through various media. Language is considered to be one important medium to communicate. As a medium of communication, language is defined as a “system of arbitrary, vocal symbols that permit all people in a given culture, or other people who have learned the system of that culture, to communicate or to interact” (Finocchioro, in Jiang, 2010). Language carries various facets and functions. In this module, you will learn one aspect of language: the language as it functions in media and information. What’s In Word Search You are now challenged to recall the concepts that you have learned during the previous discussion. Look for the words related to media and information sources from the table below. D I C T I O N A R Y S O H W T L K X C L E T T E R C R I E L I B R A R Y C K E X N Y R Z V V I D E O J E E T R J T B K J S A N U P D E A U D I O H D Q D Y S N R M H A N A G E M A I L I N I G S M L R F W R T K T E R F D I A R Y E Y R J Y T P D B I O G R A P H Y U I O S U O N E G I D N I 8  What’s New Symbols Exposed Identify the names and meaning of the symbols below. Symbol Name and Meaning A. Yin Yang is a significant symbol in Chinese philosophy which signifies perfect balance. 1. https://commons.wikimedia.org/wiki/File:.svg B. Caduceus is often mistakenly considered as a medical symbol (instead of the Rod of Asclepius). It actually signifies trade and negotiation. 2. https://en.wikipedia.org/wiki/File:.svg C. Trinity Knots is the three- cornered symbol in the ancient Celtic which signifies the Holy Trinity. It also represents the three promises 3. of a relationship: to https://en.wikipedia.org/wiki/File:Nazi.svg love,honor, and protect. D. Peace Sign is originally created to encourage British nuclear disarmament. 4. https://commons.wikimedia.org/wiki/File:Font_Awes E. Swastika, although usually ome_5_solid_.svg linked to Nazi anti-semitism and the carnage of World War II, the swastika actually has auspicious meanings in some other cultures. 5. https://commons.wikimedia.org/wiki/File: svg 9  What is It Media Language Media language denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience. It allows the audience to convey the meaning of the text through its signs and symbols. These signs and symbols used in media text do not have a single meaning. It is expected that audiences have different interpretations and will use different meaning systems. In interpreting these signs and symbols, audiences may interpret the media text denotatively or connotatively. Denotative meaning is the literal meaning of the media text while connotative meaning refers to the various interpretations that the text suggests to the audience which are often associated with their culture, values, beliefs, etc. For example, the use of the nonverbal signal “thumbs up” may mean “Job well done!” in western cultures but it is a rude gesture in some countries in the Middle East. Media Codes and Conventions In interpreting the meaning of the media text, you have to be able to understand two of the most significant aspects of media and information language – the codes and conventions. Media codes and conventions are the very foundations of all the existing media. Media codes commonly have an established meaning, denotation or connotation, to the target audience. Meanwhile, conventions refer to the possible methods in which codes are organized in a product. Types of Media Codes There are three types of media codes: symbolic codes, technical codes, and written codes. Symbolic codes are audience-based. The meaning of the product is not based on the product itself but on the interpretation of the audience. For example, a film with a scene waving a white flag symbolizes “retreat” or “surrender”. In reality, the audience who sees someone waving a white flag may interpret it the same way. The symbolic codes in media include setting, mise en scene, acting and color.  Setting refers to the time and place of the narrative or a specific scene.  Mise en scene is a French term that means “everything within the frame”. It describes all the features (set design, costume, props, staging) within a frame of media products.  Acting refers to the portrayal of the actors in creating media products.  Color considerations are highly connotative when it comes to interpretations. It is also usually associated with cultural aspects. 10  Technical codes refer to codes specific to a media form alone. The knowledge and connotations of different camera angles and shots make sense when looking at films and photographs but mean nothing outside those forms. The technical codes include camerawork (camera operation, positioning, and movement for desired specific effects), editing (the process of selecting, operating, and ordering images and sound), audio (expression and utilization of sounds), and lighting (the manipulation of light based on the target mood). Written codes are the formal written language used in creating a media product. It includes the printed language (the text visible with the media frame which is the text you can see within the frame) and the spoken language which includes the dialogues and even the lyrics of the song. Types of Conventions Conventions refer to the recognized ways of using media codes. The types of conventions include form conventions, story conventions, and genre conventions. Form conventions are ways in which the types of media codes are expected to be arranged. For instance, the title and main casts are expected to appear at the beginning of a movie while the credits are expected to appear at the end. A number of television series usually begin with a short recap of the previous episode and end with a preview of the next episode. Story conventions refer to the basic structures of narratives. Examples of story conventions involve narrative structures, character constructions, and point of view. Genre conventions refer to the common use of the elements of narratives such as the characters, settings, or themes in a certain type of media. Genre conventions can be formal or thematic and are usually linked to the expectations of the audience. Media producers, stakeholders, and audience Aside from media language, media practitioners also look into other elements such as the producers, the stakeholders, and the audience. The media producers refer to the people who initiate, plan, and produce media texts. They need to have the skill in assessing the media texts and a thorough understanding of the target product; and the processes that go into creating the products. Meanwhile, the stakeholders refer to people or organizations that share the same interests or intentions. The audience, on the other hand, is a significant element in delivering media texts. All media texts are made with a target audience in mind. Producers conduct an audience analysis before coming up with a media text. Audience analysis is the process of looking into the demographics (age, gender, social status, etc.) and psychology (values, beliefs, attitude) of the audience. Producers also consider the reaction of the audience by looking into the following: 11   Audience Engagement. This refers to the reaction of the audience to the media text. Different people react in varied ways to the same text.  Audience Expectations. This refers to the anticipation of the audience about the text. Producers may satisfy or shatter the audience’s expectations.  Audience Foreknowledge. This refers to the exact information (not expectations) which the audience brings about the media output.  Audience Identification. This refers to the connection built by the media text to the audience.  Audience Placement. This refers to the strategies producers use to make the audience feel that the media text is made specifically for them.  Audience Research. This refers to the monitoring of the audience before, during, and after the production of the media text. What’s More Activity 1.1 The following pictures are taken from different advertisements. You are tasked to interpret the media language by indicating the codes, conventions, and meaning. Write the meaning of the media text on a separate sheet of paper. Advertisement 1 Advertisement 2 https://i.pinimg.com/originals/99/4f/e6/994fe6f972 http://dimland.blogspot.com/2016/11/ 0c112c9ed947bc8449f32c.jpg Code: Code: ______________________________________ ______________________________________ Convention: Convention: ______________________________________ ______________________________________ Meaning/s: Meaning/s: ______________________________________ ______________________________________ ______________________________________ ______________________________________ Advertisement 3 Advertisement 4 12 https://www.seenox.org/meaningful-innovative- https://www.seenox.org/meaningful-innovative- social-ads/ social-ads/ Code: Code: ______________________________________ ______________________________________ Convention: Convention: ______________________________________ ______________________________________ Meaning/s: Meaning/s: ______________________________________ ______________________________________ ______________________________________ ______________________________________ The meaning for each advertisement will be graded using the following rubric. Score Description Is unable to or infrequently uses deductive and inductive 2 points reasoning skills Uses deductive and inductive reasoning skills inconsistently and 3 points weakly 4 points Uses deductive and inductive reasoning skills competently Uses deductive and inductive reasoning skills consistently and 5 points with ease 13 Activity 1.2 Decoding Codes and Conventions Watch the commercial entitled “Kahera” from the link below and analyze its codes, conventions, and messages by completing the table. https://www.youtube.com/watch?v=Uw66Da0GFPM CODES Symbolic codes  Setting: ___________________________________________________________________  Mise en scene ___________________________________________________________________  Acting ___________________________________________________________________  Color ___________________________________________________________________ Technical Codes  Camerawork ___________________________________________________________________  Editing ___________________________________________________________________  Audio ___________________________________________________________________  Lighting ___________________________________________________________________ Written Codes  Printed language ___________________________________________________________________  Spoken Language ___________________________________________________________________ CONVENTIONS Form Conventions ___________________________________________________________________ ___________________________________________________________________ Story Conventions ___________________________________________________________________ ___________________________________________________________________ Genre Conventions ___________________________________________________________________ ___________________________________________________________________ MESSAGE ___________________________________________________________________ ___________________________________________________________________ 14 The response under Message of the given advertisement will be graded using the following rubric. Score Description 2 points Includes little essential information and one or two facts 3 points Includes some essential information with a few citations and facts Includes essential information and facts to give viewers an 4 points understanding of the topic Covers the message completely and in-depth with a variety of 5 points resources What I Have Learned Ponder on the following questions: 1. How do we get the meaning of code and conventions? 2. How significant is learning media and information languages? Your response to these questions will be graded using the following rubric. Score Description Is unable to or infrequently uses deductive and inductive 2 points reasoning skills Uses deductive and inductive reasoning skills inconsistently and 3 points weakly 4 points Uses deductive and inductive reasoning skills competently Uses deductive and inductive reasoning skills consistently and 5 points with ease 15  What I Can Do You are challenged to produce an advertisement (print or non-print) that highlights gender empowerment. As a producer, you are expected to apply the necessary guidelines and codes, and conventions in creating media products. Refer to the rubric provided below. RUBRIC FOR ADVERTISEMENT Excellent Good Satisfactory Needs Improvement 4 3 2 1 The project The project The work is an The work is a shows shows some extensive minimal significant evidence of collection and collection or evidence of originality and rehash of other rehash of other originality and inventiveness. people's ideas, people's ideas, Written inventiveness. products, and products, and Codes The majority of images. There images. There the content is little is no evidence and many of evidence of of new the ideas are new thought or thought. fresh, original, inventiveness. and inventive. The The The advertising The advertisement advertisement is pleasing and advertisement is an is aesthetically is a is unoriginal Symbolic aesthetically pleasing/creati satisfactory and is not an and pleasing, ve/or original example of the example of the Technical creative, and and a good chosen format. chosen format. Codes original example of the example of the chosen format. chosen format. The The The The chosen advertisement advertisement advertisement advertising Advertising uses the is a good uses the technique is Technique chosen example of the advertising not followed or advertising use of the technique no advertising technique advertising satisfactorily, technique creatively and technique. but not exists. well. creatively. 16  Assessment Multiple Choice. A. Determine the type of codes and conventions described in the following situations. 1. The producer decided to shoot during sunset to highlight the end of life. a. symbolic codes b. technical codes c. written codes 2. The TV commercials of any cigarettes include the warning, “Smoking is dangerous to your health” at the end. a. symbolic codes b. technical codes c. written codes 3. The editor decided to present the images based on the themes. a. symbolic codes b. technical codes c. written codes 4. The actors selected can deliver the piece effectively. a. symbolic codes b. technical codes c. written codes 5. The director asks for a retake of the scene due to an incorrect camera angle. a. symbolic codes b. technical codes c. written codes 6. The film producer decided to end the film through the use of the cliffhanger technique. a. form conventions b. story conventions c. genre conventions 7. The film director allotted 20 seconds for the recapitulation of the previous episodes. a. form conventions b. story conventions c. genre conventions 8. The viewers were surprised when the 10th episode began by showing the scenes from the previous episode. a. form conventions b. story conventions c. genre conventions 9. Due to the involvement of the main cast in an accident, the producer decided to revise the flow of the story. a. form conventions b. story conventions c. genre conventions 10. The audience were left emotional when the ending of the movie falls opposite from their expectation due to the death of the main character. a. form conventions b. story conventions c. genre conventions 17 B. Identify the element that producers need to give focus on to win the approval of the audience. Choose the letter of the best answer from the box. Write the chosen letter on a separate sheet of paper. a. Audience Engagement b. Audience Expectations c. Audience Foreknowledge d. Audience Identification e. Audience Placement f. Audience Research 11. As Rowel watched the commercial, he felt that the storyline talked about his own experiences. 12. Marisse felt that the prince in the advertisement was actually calling her “his princess”. 13. Michael, the commercial producer, conducted a survey to check on the effectiveness of the commercial. 14. Myline loved the film while Jeric seemed not to appreciate its content. 15. Khaye expected the film to be a blast since the actors involved are considered the best in the industry. However, she was disappointed after watching it. Additional Activities Take a picture of at least five signage in your community. Explain its meaning and purpose. Signage Meaning and Purpose 1. 2. 3. 4. 5. The response under Meaning and Purpose of the signages will be graded using the following rubric. Score Description 2 points Includes little essential information and one or two facts 3 points Includes some essential information with a few citations and facts Includes essential information and facts to give viewers an 4 points understanding of the topic Covers the message completely and in depth with a variety of 5 points resources 18  19 What I Know What’s New What's More 1. a Activity 1.1 2. c 1. B Answers may vary. 3. d 2. D 4. b 3. E Activity 1.2 5. c 4. A Answers may vary. 6. d 5. C 7. a 8. b What’s In Assessment 9. c 10. a  Indigenous  Library 1. a 11. a 2. c 12. c  Internet 3. b 13. d  Primary 4. a 14. b  Secondary 5. b 15. d  Tertiary 6. b  Dictionary 7. a  Speech 8. a  Letter 9. b  Index 10. c  Audio 11. d  Video 12. e  Biography 13. f  Diary 14. a  email 15. b Answer Key References Christine Marie Magpile. “Media and Information Literacy”. The Inteligente Publishings (2016). Ferdinand B. Pitagan, et.al. “Media and Information Literacy”. (Commission on Higher education, 2016). “Media Language”. Accessed November 5, 2019 https://mpwasmedia.wordpress.com/exam/textual-analysis- representation/media-language/ “Course Material and Notes for AS Media”. AS Media. Accessed November 5, 2019 https://mpwasmedia.wordpress.com/the-key-concepts/audiences/ Robert Young. “Media Codes and Conventions”. Media.Codes (Sep 29, 2017). Accessed November 6, 2019 https://media.codes/media-codes-and- conventions-c03423c06aa8 Seymour, J. Media’s Inaccurate Reports on Amazon Fires. Student News Daily. (2019 August 28). Accessed https://www.studentnewsdaily.com/example- of-media-bias/medias-inaccurate-reports-on-amazon-fires/ 20 For inquiries or feedback, please write or call: Department of Education – (Bureau of Learning Resources) DepEd Complex, Meralco Ave., Pasig City, Metro Manila Telefax: (+63 2) 8636 1663 | 8633 1942 | 8635-9817 | 8638-7530 | 8638- 7531 | 8638-7529 | (+63 919) 456 0027 | (+63 995) 921 8461 Email Address: [email protected] 21