Macro Perspective of Tourism and Hospitality Lesson 1 Overview PDF

MACRO PERSPECTINE OF arrivals by the 2030, an average increase of 43 million a year between the years 2010 and 2030 TOURISM AND HOSPITALITY (UNWTO, 2011). LESSON...

MACRO PERSPECTINE OF arrivals by the 2030, an average increase of 43 million a year between the years 2010 and 2030 TOURISM AND HOSPITALITY (UNWTO, 2011). LESSON 1 OVERVIEW OF PHILIPPINES TOURISM AND HOSPITALITY The Philippines ranked 13th among top 15 destinations for the period between the years 2011 to 2017 based on the WTTC Power and DYNAMIC - needs ng bawat tao Performance Report (PNA, 2018). COMPLEX - accomodations (hotels, foods), This research ranked 185 countries based on transportations four key indicators, namely, contribution to INTERCONNECTED - pagbibigay ng trabaho GDP, international visitor spend, domestic Domino effect of travel and tourism spend, and capital investment. The Philippines, transportation, accommodation, food , itinerary referred to as a "tourism powerhouse" in the report, ranked: According to United Nations World Tourism organization (UNWTO), travel and tourism 6th for domestic travel and tourism spending generates 10.4% of the world's Gross Domestic of USD 26.2 billion Product (GDP), 313 million jobs representing 7th based on fastest growth of contribution of 9.9% of total employment (WTTC, 2018) and is a travel and tourism to GDP major export sector for many countries (WTTC, 15th based on its annual compound growth 2019). rate 21st based on visitor export growth of 3.7% CURRENT THEMES IN TOURISM AND earning USD 7.5 billion in visitor spend HOSPITALITY The Department of Tourism (DOT) revealed Accessibility Risk assessment that the industry accounted for 12.2% of the Inclusivity Code of conduct for Philippines' GDP in 2017 with a record of 96.7 responsible and million domestic tourist arrivals and 6.62 million ethical travellers international arrivals (PNA, 2019) Co-creation of tourism Privacy due to big data products and services analytics Artificial intelligence Special Interest THE STUDY OF TOURISM tourism Tourism and the liberal Arts Virtual tourism Authentic experiences - Includes social sciences and the humanities Climate change Experiential travel - Social science includes history, anthropology, Big data analytics Child protection sociology, economics, and psychology Social media Gender sensitivity - Arts are classified as performing arts such as Sustainability Drug trafficking orchestra, choir, and drama, or visual arts which Safety and security Animal rights includes sculpture, paintings, installation, photography, among other forms. GLOBAL The World Travel and Tourism Council (WTTC) Tourism and business revealed that the industry generated US$8.3 - Highly capable of planning, organizing, leading, trillion to the global economy in 2017 (WTTC, controlling, and evaluating. 2018). In addition, the United Nations World - Tourism establishments must help ensure high Tourism Organization (UNWTO) predicted that standards of business ethics. Business ethics there will be 1.8 billion international tourist refers to responsible decision-making. - Executives must ensure the sustainability of Article 5: Tourism, a beneficial activity for host the business as well as contribute to overall countries and communities Tourism and ethics growth and profitability (Goeldner and Ritchie, The study of tourism 2012) Article 6: Obligations of stakeholders in tourism development Tourism and Corporate social Responsibility Article 7: Right to tourism - 3 P’s refer to profit, people, planet Article 8: Liberty of tourism movements - triple bottom line refers to an organization's Article 9: Rights of the workers and interest in full disclosure and accountability entrepreneurs in the tourism industry - 3 different measures of corporate operation - Article 10: Implementation of the principles of financial, social, and environmental the Global Code of Ethics for Tourism Tourism and aist century learning. Tourism and ethics Open your mind to other - ability to synthesize, review, and analyze cultures and traditions - it will transform your information experience, you will earn respect and be more - eliminate potential harms readily welcomed by local people. Res - the ability to think quickly helps provide exceptional guest service. RESPONSIBLE TOURISM - categorized as either learning, literacy, or life - Open your mind to other culture and tradition skills. - Be tolerant and respect diversity - Help preserve natural environments Critical thinking Media Literacy - Respect cultural resources Creativity Technology Literacy -Contribute to economic and social Collaboration Flexibility development Communication Problem-Solving - Check health situation Information Literac - Avoid behavior that could offend me local population Tourism and Ethics - Familiarize yourself with the laws. - The UNWTO recommends the application of 10 principles anchored on a two-prong WEEK 3 approach TOURISM - Although its use is voluntary, the principles are designed to generate active participation of the private sector in the sustainable development - According to UNWTO. "Tourism comprises the of the industry. activities of persons travelling to, and staying in - The Global Code of Ethics for Tourism places and outside their usual environment for (UNWTO, 2011. pp. 7-19) are as follows: not more than one consecutive year for leisure, business and other purposes not related to the Article 1: Tourism's contribution to mutual exercise of an activity remunerated from within understanding and respect between peoples the place visited" and societies Article 2: Tourism as a vehicle for individual and Philippines collective fulfilment The Philippines ranked 13th among top 15 Article 3: Tourism, a factor of sustainable destinations for the period between the years development 2011 to 2017 based on the WTTC Power and Article 4: Tourism, as a user of the cultural Performance Report (PNA, 2018). This research heritage of mankind, and contributor to its ranked 185 countries based on four key enhancement indicators, namely, contribution to GDP, international visitor spend, domestic spend, and INBOUND TOURISM: Comprises the activities of capital investment. The Philippines, referred to a non-resident visitor within the country of as a "tourism powerhouse" in the report, reference on an inbound tourism trip ranked: OUTBOUND TOURISM: Comprises the activities HOSPITALITY of a resident visitor outside the country of - It comes from the Latin word 'Hospitare which eference, either as part of an outbound tourism means "to receive as a guest" trip or as part of a domestic tourism trip - this refers to the tradition that a host is ready to provide food, drinks, and lodging for someone away from home When these forms are combined, there are three other categories: TRAVEL Internal tourism: Comprises domestic tourism - Refers to the regular movement of people, and inbound tourism, that is, the activities of usually to and from school and or Work. resident and non-resident visitors within the country of reference as part of domestic or LEISURE international tourism trips "discretionary time is the time remaining after National tourism: Comprises domestic tourism working, commuting, sleeping and doing and outbound tourism, that is, the activities of necessary household and personal chores which resident visitors within and outside the country can be used in a chosen way" of reference, either as part of domestic or outbound tourism trips International tourism: Comprises inbound RECREATION tourism and outbound tourism, that is, the - “pursuits undertaken in leisure time...which activities of resident visitors outside the country include home-based activities such as reading of reference, either as part of domestic or and watching television, and those outside the outbound tourism trips and the activities of home including sports, theatre, cinema and non-resident visitors within the country of tourism” reference on inbound tourism trips TRAVEL DISTINCTION BETWEEN TRAVELLERS AND - refers to the movement of people from one VISITORS location to another. The UNWTO distinguishes the characteristics of 1. LEISURE - refers to travel meant for travellers and visitors based on their purpose. relaxation - International visitors are "returning outbound 2. BUSINESS - refers to travel categorized under visitors...such as residents or arriving inbound the Meetings, Incentives, Conventions, and visitors in the case of non-residents" versus Exhibitions (MICE). international travellers who are individuals, not 3. BLEASURE TRAVEL (BUSINETS AND TRAVEL) considered tourists, because their trip was people usually combines business travel with either due to employment or was within their leisure activities. usual environment FORMS OF TOURISM - A visitor is "a traveller taking a trip to a main DOMESTIC TOURISM: comprises the activities of destination outside his/her usual environment, a resident visitor within the country of for less than a year, for any main purpose reference either as part of a domestic tourism (business, leisure or other personal purpose) trip on part of an outbound tourism trip. other than to be employed by a resident entity in the country or place visited" (IRTS 2008, 2.9).  and sustainable growth - While, "a traveller is someone who moves between geographic location, for any purpose Pacific Asia Travel Association (PATA) and any duration" (IRTS 2008, 2.4). is a non-profit organization providing direction for the development of the Asia Tourist (Overnight Visitor): This refers to "a Pacific travel and tourism industry. visitor (domestic, inbound or outbound) whose Its aims include the promotion and facilitation trip includes an overnight stay" (IRTS 2008, of intra-regional travel within Southeast Asia 2.13) and the Pacific region. Excursionist (Same-Day Visitor): This refers to "a International Hotel and Restaurant Association visitor (domestic, inbound or outbound) who (IHRA) does not include an overnight stay' (IRTS. 2008, the only business organization representation 2.13). the hospitality industry worldwide. It is devoted to promoting and defending the interests of the EXAMPLE OF EXCURSIONIST hotel and restaurant industry worldwide. Cruise passengers who arrive in a country on a cruise ship and return to the ship each night to Asia Pacific Economic Cooperation (APEC) sleep on board even though the ship remains in Tourism Working Group (TWG) port for several days. Is a platform for tourism administrators of Owners or passengers of yachts Passengers on APEC economies, to share information, a group tour accommodated in a train exchange views and develop areas of Crew members (of cruise ships and/or cooperation in tourism trade and policies. warships) who do not spend the night in the country of destination United Nations Educational, Scientific and Visitors who arrive and leave on the same Cultural Organization (UNESCO) day, in transit to and from their destination UNESCO's mission is to contribute to the building of a culture of peace, the eradication of GLOBAL ORGANIZATIONS poverty, sustainable development and United Nations World Tourism Organization intercultural dialogue through education, the (UNWTO) sciences, culture, communication and United Nations agency responsible for the information. promotion of responsible, sustainable and universally accessible tourism and it promotes WORLD HERITAGE SITES IN THE PHILIPPINES tourism as a driver of economic growth, As of February 28, 2019, there are a UNESCO inclusive development and environmental world Heritage sites in the philippines: sustainability and offers leadership and support to the sector in advancing knowledge and "Baroque Churches: tourism policies worldwide (UNWTO, 2019). - San Agustin church in Intramuros - Manila Paoay church in Ilocos Norte World Travel and Tourism Council (WTTC) - Santa Maria church in Ilocos Sur The body which represents the travel and - Miag-ao church in Iloilo tourism private sector globally. Historic town of vigan It works to raise awareness of travel and Rice Terraces of the cordilleras tourism as one of the world's largest economic Puerto Princesa Subterranean River National sectors Park Its priorities are security and travel facilitation, Tubbataha Reefs Natural Park crisis preparedness, management and recovery Tubbataha Reefs Natural Park  Mount Hamiguitan Range Wildlife Sanctuary THE ATTACHED AGENCIES OF THE DOT ARE AS FOLLOWS: Association et Southeast Asian Nation (ASEAN) Tourism Infrastructure and Enterprise Zone Brunei Darussalam Malaysia Authority (TIEZA) was formerly the Philippine Cambodia Philippines Tourism Authority Indonesia Singapore Tourism Promotions Board (TPB) was formerly Lao Thailand named as the Philippine Convention and Myanmar Vietnam Visitors Corporation Duty Free Philippines Corporation (DFP) was The ASEAN Tourism campaign is designed to formerly the Duty Free Philippines showcase diversity, warmth, and hospitality, as Intramuros Administration (IA) a "Quality single Destination (ASEAN, 2004) Philippine Retirement Authority (PRA) thru the following National Parks Development Committee Experiential travel (NPDC) Creative travel Philippine Commission on Sports Scuba Diving " Adventure travel (PCSSD) Extended, long -stay tourism Nayong Pilipino Foundation, Inc. Generic and mass travel (shopping, visiting family and friends, foods, entertainment, spas, A CTIVE PARTICIPATION IN GLOBAL TOURISM sightseeing and urban experiences) INITIATIVES Business - related travel The Philippines has been signatory to and host ASEAN for ASEAN (coordination between of major global tourism initiatives. These countries) include the Manila Declaration on Tourism (1980), Manila Declaration on Social Impact of To achieve its visitor targets, six experiential Tourism (1997); and the 6th International and creative travel themes are being promoted UNWTO Conference on Tourism Statistics by member-states of region. These are the (2017) themes designed to increase travel to and within the ASEAN: MANILA DECLARATION ON TOURISM (1980) The Tastes of Southeast Asia This document was signed in Manila during ASEAN, a Tropical Paradise the World Tourism Conference held in 1980. World Class Cities The Manila Declaration on Tourism emphasized Experience Diverse Traditions the role of tourism as a driver of peace. I Sport and Relaxation Tourism is considered an activity essential to Diverse Contemporary Creativity the life of nations because of its direct effects on the social cultural, educational and WEEK 4 economic sectors of national societies and their Philippine Tourism and international relations (UN, 1980, para. 1). Through its effects on the physical and mental Hospitality Industry health of individuals practising it, tourism is a factor that favours social stability, improves the Republic Act 9593 or tourism Act of 2009 working capacity of communities and promotes “Tourism as an engine of investment, individual as well as collective well-being. (UN, employment, growth and national 1980, para. 11). development, and strengthening the DOT, its Youth tourism requires the most active attached agencies, to effectively implement the attention since young people have less policy." adequate income than others for travelling or taking holidays. A positive policy should provide youth with the utmost encouragement and Tourism Infrastructure and Enterprise Zone facilities. The same attention should be Authority (TIEZA) provided for the elderly and handicapped. (UN, Designate, regulate and supervise the Tourism 1980, para. 15) Economic Zones (TEZS) established under the Tourism Act of 2009, as well as develop, MANILA DECLARATION ON THE SOCIAL IMPACT OF manage and supervise tourism infrastructure TOURISM (1997) projects in the country. This document adopted in Manila on May 02, 1999 paved the way towards the creation and Duty Free Philippines Corporation (DFPC) adoption of the global code of ethics for Operate the dutyand tax-free merchandising tourism. system in the Philippines to augment the Improve people's standard of living through service facilities for tourists and to generate tourism by providing economic and social foreign exchange and revenue for the opportunities for wider participation and, government wherever possible and acceptable, dispersal of tourism activities and destinations to outlying Intramuros Administration (IA) areas to increase rural incomes orderly restoration and development of Ensure that tourism development planning Intramuros as a monument to the Hispanic preserve the legacy, heritage and integrity of period in Philippine history. tourism destinations worldwide and respect the social and cultural norms of society National Parks Development Committee (NPDC) Provide fully developed and well-maintained 6TH INTERNATIONAL CONFERENCE ON TOURISM parks for the Filipinos, wholesome recreation, STATISTICS (2017) and socio-cultural education which will Presentation of a new metric for tourism that contribute towards the enrichment of the incorporates all the aspects of sustainable national identity heritage (Executive Order no. tourism - economic, environmental and social - 30, series 1963) across destinations. The statistical framework for sustainable Philippine Commission on Sports Scuba Diving tourism require commitment from various (PCSSD) stakeholders. The PCSSD is responsible for providing and Referred to as the Manila Call for Action on undertaking measures regarding the standard Measuring Sustainable Tourism, the Philippines basic dive rules to all levels or kinds of divers, was once again at the forefront of initiating the regulate scuba sports and technical diving in the future and progress of global tourism (UNWTO, country and ensure the safety of the sport 2017). through the formulation of policies pursuant thereto, in coordination with the Office of DOT A TTACHED A GENCIES Tourism Standards and Regulations, including Tourism Promotions Board (TPB) the regulation of the accredited scuba sports Marketing and promoting the Philippines and technical diving establishments (R.A. 9593, domestically and internationally as a major Sec. 31, p. 20). global tourism destination, highlighting the uniqueness and assisting the development of its Nayong Pilipino Foundation tourism products and services, with the end in A non-stock, non-profit organization view of increasing tourist arrivals and tourism established under P.D. No. 37 November 6, investment. 1972, the foundation is tasked To promote, encourage, espouse and/or initiate research and development projects on social sciences and humanities and related 1982 - Manila has become the top convention fields. city in Asia. According to the Union of International Philippine Retirement Authority (PRA) Association's (UIA), Manila moved up from 18th Attract foreign nationals and former Filipino position on the list to 8th, making it the top city citizens to invest, reside and retire in the in the Asian region. Philippines with the end-view of accelerating 1986 - former President Corazon Aquino the socio-economic development of the renamed the Philippine Convention Bureau to country, contributing to the foreign currency the Philippine Convention and Visitors reserve of the economy and by providing them Corporation (PVC). the best quality of life in the most attractive Convene in Asia - campaign helping focus the package (Executive Order No. 26). and by attention on Asia providing them the best quality of life in the 2016 - Philippines has included M.I.C.E. and most attractive package. Events Tourism as part of its product portfolio Aligned with the ASEAN (Association of HISTORY OF TOURISM IN THE PHILIPPINES Southeast Asian Nations) Tourism Strategic Plan As early as 1946, the Philippines was destined 2016-2025, will further position the country as to become a tourist hub when the Philippine the preferred event destination in the region. Airlines (PAL) became the first Asian airline to cross the Pacific. In 1950, the Philippine Tourist NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) & Travel Association was organized as a private 2016-2022 initiative to encourage tourists to visit the The Department of Tourism envisions to Philippines. Six years after, the Philippine develop a globally competitive, environmentally Congress created the Board of Travel and sustainable and socially responsible tourism Tourist Industry. industry that promotes inclusive growth through employment generation and equitable From the 1970s to the early 1980s, tourism distribution of income thereby contributing to flourished in the Philippines. building a foundation for a high-trust society (NTDP, 2016, p. 9). 1973 - when President Ferdinand Marcos created the Department of Tourism (DOT) to further oversee the economic potential of tourism. One of the key accomplishments during this era was the construction of the Philippine International Convention Center (PICC) at the Cultural Center of the Philippines (CCP) Complex. September 1976 - considered as Asia's first convention center, the PICC hosted the World Bank International Monetary Fund Meeting Philippine Center for International Trade & Exhibitions (PHILCITE) - PHILICITE was known for its international agriculture, aquatic and livestock & poultry trade exhibits; book fairs; car shows; and food fairs - all held annually - boasting local and foreign exhibitors and trade visitors.