Modified SESSION 3, Group4.pptx

Index 01 Marketing 02 environment 03 Analyzing the marketing environment 04 05...

Index 01 Marketing 02 environment 03 Analyzing the marketing environment 04 05  Index 04 01 Political and 02 Cultural changes 03 04 05  Index Q4-1. The key changes in the political and cultural environments 01 1- Political change: 02 Political instability and geopolitical tensions: => Uncertainty and conflicts 03 04 05 https://www.aljazeera.com/news/2024/2/6/israels-war-on-gaza-are- boycotts-hurting-us-brands  Index Q4-1. The key changes in the political and cultural environments 01 1- Political change: 02 Changes in regulations and governmental policies: Increased regulations: stricter ones in different fields. 03 04 05  Index Q4-1. The key changes in the political and cultural environments 01 1- Political change: 02 Trade policies and tariffs: => Shift of trade agreements. 03 Apple faced increased production 04 costs, which could lead to higher prices for consumers 05 https://www.finalroundai.com/interview-questions/2064/how-does-the-us-china- trade-war-affect-apple  Index Q4-1. The key changes in the political and cultural environments 01 1- Political change: 02 Taxation and political policy change: Example: Corporate tax changes. 03 04 05  Index Q4-1. The key changes in the political and cultural environments 01 1- Political change: 02 Regulation of Social Media and Tech: -Increased attention on tech giants 03 TikTok was banned in India 04 due to privacy concerns. “Chinese apps pose a https://www.pbs.org/newshour/world/heres-what-happened-when-india-banned-tiktok#:~:text=The %20government%20cited%20privacy%20concerns,remote%20Karakoram%20mountain%20border threat to India’s sovereignty 05 and security.” %20region.  Index Q4-1. The key changes in the political and cultural environments 01 2- Cultural change: Shift on consumer values and social consciousness 02 Rise of Ethical Consumption 03 04 05  Index Q4-1. The key changes in the political and cultural environments 01 2- Cultural change: Globalization and Cultural blending: 02 -Cross cultural influencers. 03 https://www.youtube.com/watch? 04 v=29AfMJymGu8&t=8s https://edition.cnn.com/style/article/dolce- gabbana-karen-mok-china/index.html 05  Index Q4-1. The key changes in the political and cultural environments 01 2- Cultural change: Cultural Shifts Toward Sustainability: 02 -Environmental Awareness. 03 04 https://climatesort.com/eco-friendly- 05 companies/  Index Q4-1. The key changes in the political and cultural environments 01 2- Cultural change: Social Movements and Activism: 02 - Influence of social movements 03 04 05  Index 05 01 Company 02 Reactions 03 04 05  Index Q5. How can companies respond to shifts in the marketing environment? 01 Political: 02 Adjust marketing to align with health regulations on sugar 03 content. Economic: 04 Implement flexible pricing strategies during economic downturns. 05  Index Q5. How can companies respond to shifts in the marketing environment? 01 Social/Cultural: 02 Adapts its ads to the country and culture they are part of. https://www.google.com/search? q=coca+cola+ad+in+saoudi+arabia&rlz=1C5CHFA_enJP1026JP1026&oq=coca+c ola+ad+in+saoudi+arabia&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTILCAEQABgNGB MYgATSAQkxMjY5OWowajmoAgCwAgE&sourceid=chrome&ie=UTF- 03 8#fpstate=ive&vld=cid:25c8f4f2,vid:5dcksBDOcTI,st:0 Technological: 04 Invested in digital marketing and data analytics for targeted 05 campaigns.  Index Q5. How can companies respond to shifts in the marketing environment? 01 Environmental: 02 Promoted sustainability initiatives to appeal to eco-conscious consumers. 03 Legal: Ensured compliance with 04 advertising laws, focusing on responsible messaging. 05