Media and Information Languages PDF

Media and Information Languages Media Codes Technical, written and symbolic tools used to construct or suggest meaning in media forms and products. Media codes include the use of camera, acting, setting, mise en scene, editing, lighting, sound, special effects, typography, color, and visual compos...

Media and Information Languages Media Codes Technical, written and symbolic tools used to construct or suggest meaning in media forms and products. Media codes include the use of camera, acting, setting, mise en scene, editing, lighting, sound, special effects, typography, color, and visual composition, text and graphics. Media Conventions Rules or generally accepted ways of constructing form and informing meaning in media products including story principles, form and structure, generic structures, character and story arcs, cause and effect, point of view, the structuring of time, elements of page layout, paper stock for print, titles and credits sequences, hyperlinking and mounting and framing images Codes and Conventions of Moving Image Visual Elements -Costumes, camera angle and or position, framing, lighting, location, setting, visual, composition  Audio Elements -Music, sound effects, dialogue, jingles, catch phrases. Technical Elements -acting, lighting, editing, color grading Written Elements -adjectives, headlines, subtitles Codes and Conventions to Print - - - - - - - - -  Codes and Conventions of Advertising Symbolic Codes -Mise En Scene, props, Settings, Costumes and colors. These codes help symbolize the meaning of something Written Codes -Headlines, captions, speech bubbles, language styles. Technical Elements Camera techniques, framing, depth of field, lighting, exposure, sound and editing. These codes include camera angles, shots, lighting editing and sound. Camera, position, angles and shots are can be used to show different perspectives. The lighting can be used to create an atmosphere and/or mood. Sound can be used for dialogue, as a voice over to speak about the product is or music also to create the mood. Media Codes - - - - - - - - - - - - - Media Conventions - - - - - - - - - - - - Media Codes The physical elements that the audience experiences, which bring the narrative conventions to the media form. Camera Camera - - Angle - - - Movement How the camera moves will reveal information to the audience. Acting Acting Acting is the most obvious production element to observe and analyze when watching a moving image Acting - - - - - - Acting Style Acting can be broken down into three main styles: - - - - Classical is an umbrella term for several different acting techniques that originated on the European stage between the 5th and 16th centuries. Classical acting typically requires actors to use their whole body and the full range of their speaking and singing voice. Naturalistic naturalistic acting that is far more subtle and realistic. this is often referred to as METHOD ACTING where actors try to create in themselves the thoughts and emotions of their characters in an effect to develop lifelike performances. Stylized acting Is when an actor deliberately exaggerates their acting style. They are not performing in a way that is natural. Use of Voice (Volume) a. b. hushed Use of Voice (Speed) a. b. Tone of Voice Disturbing, chilling, intimidating, shaky, agitated, shrill, condescending, calm, unruffled, serene, composed, selfassured, relaxed, refined, meek Use of Facial Expressions Gentle, eyes, evil eyes, wide eyed, sullen mouth, aggravated expression, grimace, wide smile, pained Use of Gestures/ Body language/ Mannerisms Casual, tense, agitated, anxious, calm, cool, fidgeted, robotic and rigid, straight, slumped, Relaxed Setting The time (period) and place in which the film's story occurs, including all of the other additional factors, including climate (season), landscape, people, social structures and economic factors, customs and moral attitudes, and codes of behavior. Mese-en-scene Refers to the composition of everything visually within the physical boundaries of the shot/frame. Mese-en-scene - - - - Editing Editing Editing creates the illusion that a film is unfolding naturally, without the intervention of the film-maker. J-cut In a J cut, the next scene\'s audio plays before the image Changes L-cut L cuts, the audio from the preceding scene carries over, and then the visuals Shift Lighting Lighting Lighting can define the space within a frame, separate foreground from background, create textures, mold and shape, reveal or conceal Features of lighting - - - - Intensity \- how bright the light and how much of it is directed on a specific area, character or object Low key -lighting exploits shadows creating a sense of threat or suggesting romance, mystery or danger. High key -lighting that is bright and can suggest happiness or be reassuring to audiences that all well Sound Sound Sound falls into three categories: - - - Sound In the moving image sound can come from only on of two sources. Either it comes from inside the story or it is happening outside the story. Diegetic Sound -sound from within the story is called diegetic sound because it happens within the diegesis (the world of the story) Nondiegetic Sound -does not emanate from the story space. These are the sounds that are imported to the on-screen action. Music -in films is usually non-realistic and the audience rarely sees its source in the frame. It is used to amplify the mood or atmosphere and the emotional significance of a scene. Dialogue -through dialogue, important information can be revealed about the storylines and characters. Sound Effects -sounds are added to improve the realism or impact of a scene or event Foley -Any kind of natural sound caused by movement or nature, which can be recorded in a studio. Score -The musical component of the movie's soundtrack, usually composed specifically for the film by a film composer. Special Effects Special effects SFX, SPFX, or simply FX are illusions or visual tricks used in the film, television theatre, video game, and simulator industries to simulate the imagined events in a story or virtual world. Mechanical effect - - Optical effects - - Since 1990, Computer Generated Imagery (CGI) has come to the forefront of special effects technologies.  Typography An important design convention of print is typographical style. Typefaces communicate a variety of meanings for the audience. Typography organizes text and creates meaning. Serif: A slight projectionor decorative flourishfinishing of a letter in certain typefaces. Sans Serif: Typefaces without serifs  Color Color has a huge impact psychologically on audience both in print and the moving image. This media code is often referred to as the EXPLICIT CONVENTION when reading any media publication or watching a media text. Hue -The color itself Saturation -Intensity of the color  Value -Intensity of the color