Media Codes & Conventions PDF

 How many of these traffic and road signs in the Philippines do you recognize and you can name correctly? WHAT DO WE CALL THESE SYSTEMS OF SIGNS, WHICH CREATE MEANING? MEDIA CODES & CONVENTIONS CODES Mediastudies.tki.org stated that codes are systems of signs, which cre...

 How many of these traffic and road signs in the Philippines do you recognize and you can name correctly? WHAT DO WE CALL THESE SYSTEMS OF SIGNS, WHICH CREATE MEANING? MEDIA CODES & CONVENTIONS CODES Mediastudies.tki.org stated that codes are systems of signs, which create meaning. In the light of media studies, codes consist of signs which have shared same meanings with the communicators. For instance, in the hospital, "toxic" means the same to everyone there. But, this word may mean differently somewhere else. 1. SYMBOLIC 2. TECHNICAL 3. WRITTEN 1. SYMBOLIC 2. TECHNICA L 3. WRITTEN SYMBOLIC CODES Symbolic codes are social in nature. Symbolic codes show what is beneath the surface of what we see. For example, a character's actions show you how the character is feeling. What this means is that these codes live outside the media product themselves, but would be understood in similar ways in the real life of the audience.  IS THE TIME SETTING AND PLACE OF THE NARRATIVE. When you think of the movie – JAWS, what will most likely be the setting of the film? Source: Google Images  Being lost and potential danger Mystery Fantasy Battleground FOREST DANGER: Lost in the Woods FANTASY: Polygon BATTLEGROUND: Hunger Games: Catching Fire  Poverty Action Unsanitary Condition SLUMS  Survival Vacation/Leisure Catastrophe Loneliness BEACH MISE IS A FRENCH TERM THAT EN MEANS “EVERYTHING WITHIN THE SCENE FRAME.”  SET DESIGN Costume Props Staging  SET DESIGN Costume Props Staging  Set design COSTUME Props Staging  Set design Costume PROPS Staging  Set design Costume Props The Rock as a looming figure on this STAGING movie poster  THE ACT OR PORTRAYS A CHARACTER ACTING THROUGH FACIAL EXPRESSION, BODY LANGUAGE, VOCAL QUALITIES, MOVEMENT, AND BODY CONTACT.  HAS HIGHLY CULTURAL AND STRONG CONNO TATIONS. COLOR WHEN STUDYING THE USE OF COLOR IN A MEDIA PRODUCT THE DIFFERENT ASPECTS T O BE LOOKING AT ARE DOMINANT COLOR, CONTRASTING, AND COLOR SYMBOLISM. GREEN PINK RED YELLOW BLUE ORANGE VIOLET BROWN BLACK WHITE 1. SYMBOLIC 2. TECHNICAL 3. WRITTEN What was the last movie/film did you watch?  Did you enjoy the film? What made you say that it is a good film? Otherwise, what made that film not good?  What do you think makes a film good or outstanding? TECHNICAL CODES OF MEDIA In an era where content creation through a video is uncontrolled, the skill in the technical aspect of filming is a must to learn! Good camera angles and camera shots are first to quality editing. TECHNICAL CODES OF MEDIA Labay (2019) stated in an online article that technical codes are ways in which equipment is used to tell the story – this includes sound, camera angles, types of shots and lighting as well as camera techniques and exposure. CAMERA ANGLES & CAMERA SHOTS  From the movie Mad Fury Photo Credits: Google Images EXTREME WIDE SHOT A shot in which figures appear small in the landscape. Often used at the beginning of a film or sequence as an ‘establishing shot’ to show where the action is taking place. Can also be used to make a person appear isolated or small. Photo Credits: Google Images Photo Credits: Google Images WIDE SHOT The entire subject appears in the shot, along with some of the surrounding environment. A wide shot is filmed close enough to emphasize the actor, but far enough away to show the actor's location. From the movie Pirates of the Caribbean Photo Credits: Google Images FULL SHOT A shot in which a figure can be seen from head to toe. Subject in relation to the setting. Actions of the character are the highlight. Photo Credits: Google Images MEDIUM FULL SHOT Captures the character from thigh up. Allows the audience to see character’s weapon. Mostly used with cowboy characters. From the movie Hunger Games Photo Credits: Google Images MEDIUM SHOT Captures the character from waist up. Allows the audience to see character’s reactions in more details and accompanying actions. Example: Character is reading a book or eating a pizza. From the movie Hunger Games Photo Credits: Google Images MEDIUM CLOSE-UP SHOT Captures emotions of the character. The framing is usually from chest to the head From the movie Harry Potter Photo Credits: Google Images CLOSE-UP SHOT Usually captured from the chest or the shoulder to the head. To see character expressions closer. When the character smiles, raises an eyebrow, shrugs his shoulder, the audience will not be able to miss it. Photo Credits: Google Images EXTREME CLOSE-UP SHOT Focus is only on the character’s face or just one aspect of character’s face like the eyes, nose, and the like.  From the movie X-Men Photo Credits: Google Images Photo Credits: Google Images Photo Credits: Google Images POINT OR VIEW (POV) SHOT Seen shot from the character’s perspective. Audiences see the character’s world through their eyes. CAMERA ANGLES From the movie Hunger Games: Mockingjay Photo Credits: Google Images EYE LEVEL ANGLE The camera is positioned approximately at the eye level. The head of the subject or the object in focus should be level with the camera. Also known as the “neutral” angle/shot. Thor; clip from the movie Avengers Photo Credits: Google Images HIGH ANGLE Also known as the “bird’s eye-view.” An angle used to make an effect that as if you are looking down on the subject. To make the subject appear weaker or small. Photo Credits: Google Images LOW ANGLE Also known as the “worm’s eye-view.” Camera is placed close to the ground to look up at the subject. To make the subject look powerful or dominating. From the movie The Matrix (Low Angle) Photo Credits: Google Images OVERHEAD UNDERNEATH Photo Credits: Google Images DUTCH ANGLE Camera is tilted to create an effect making the audience uncomfortable because the angle is disoriented, off-balance, and crooked. Used mostly in dream or hallucination scenes. Photo Credits: Google Images OVER THE SHOULDER (OTS) ANGLE Angle used to show that the subject is a having a conversation with another character. Clip from the movie Titanic Photo Credits: Google Images Clip from the movie Harry Potter Photo Credits: Google Images  Extreme Close-Up Shot Close-Up Shot Bird’s Eye View / High Angle LET’S SEE! Over the Shoulder (OTS) Angle Medium Shot Worm’s Eye View / Low Angle Wide/Full Shot 1. SYMBOLIC 2. TECHNICAL 3. WRITTEN BIDA ANG SAYA! WE FIND WAYS  OPEN HAPPINESS JUST DO IT! I’M LOVIN’ IT! LIFE’S GOOD  THINK DIFFERENT WRITTEN CODES Written codes are the formal written language used in a media product. Just like technical and symbolic codes, written codes can be used to advance a narrative, communicate information about a character or issues and themes in the media product. refer to the use of language style and textual layout (headlines, captions, speech bubbles, language style, etc.) WRITTEN CODES Written codes are the formal written language used in a media product. Just like technical and symbolic codes, written codes can be used to advance a narrative, communicate information about a character or issues and themes in the media product. refer to the use of language style and textual layout (headlines, captions, speech bubbles, language style, etc.) WRITTEN CODES Written codes include PRINTED LANGUAGE which is text that you can see within the frame and how it is presented and also SPOKEN LANGUAGE, which includes dialogue and song lyrics. DO YOU HAVE ANY QUESTIONS? THANK YOU FOR LISTENING! ☺