Dim Midterm Review PDF

Dim Midterm Tech and Strategy Sustainable Competitive Advantage : financial performance that consistently outperforms their industry peers ↳ Operational effectiveness...

Dim Midterm Tech and Strategy Sustainable Competitive Advantage : financial performance that consistently outperforms their industry peers ↳ Operational effectiveness : refers to performing the same tasks better than rivals perform them fast follower problem : enter market quickly w/ comparable or superior product at lower cost strategic positioning : refers to performing diff/ activities from rivals Inventory turns : the firm is selling product faster , so collects money quicker than rivals benefits from either straddling : two markets unable to gain optimal Based view valuable rare, Resource of CA : must control set of exploitable resources , , imperfectly imitable , non-substitutable Imitation - Resistant value Chains : ↳ value - Chain : Set of activities is created and delivered to customers Logistics 3 ↳ Inbound ↳ operations Logistis primary ↳ outbound ↳ Marketing and sales Support ↳ S ↳ Firm infrastructure secondary L Human Resource Management component ↳ Technology/research and development ↳ procurement Brand service : symbolic embodiment of all into connected w/ a product or ↳ Viral Marketing scale advantages : firms size Economies of Scale : when cost of investment can be spread across increasing units of production from Switching Costs one : exists when consumers incur an expense to move product- > another Differentiation ↳ commodities > - nearly identical Network Effects : when product or service becomes more valuable as more people use it. Distribution Channels : which products services path through or get to customers API'S : application programming interfaces Porters five forces : Intensity of ↳ rivalry amongst existing competitors ↳ threat of new entrants ↳ threat of sub · or com. ↳s bargaining power of buyers ↳ bargaining power of suppliers Price Transparency Information asymmetry Zara Crisis Clap. I con in Contract ↳ Manufacturing ↳ too much unwanted product > - mark downs/write offs ↳ decrease in profit Don't guess data , gather ↳ armed with custom apps on mobile devices what ↳ PDAs-chat w/customers to gain insight on they want on shelves ↳ Info on what's selling is tallied via POS system (cash registers) ↳ plan new styles and issue rebuy based on feedback Design ↳ directly based on customer demand ↳ straight to designers ↳ relies on fresh minds Manufacturing and Logistics ↳ design > - in store in 15 days ↳ use of vertical integration > - owns several layers in value chain ↳ inventory optimization models > - how many of which Item ↳ most manufacture are close ↳ ironed in advance and packed on hangers w/ security and price tags ↳ security tags are made with RFID tags Lets ↳ zara know is where product ↳ entire supply chain is under Zara items - all through two warehouses stores ↳ limited production runs ↳ customers encourages to buy at full price ↳ minimum risk of mistake Integrating E-Commerce : Omnichannel ↳ Omnichannel blends online and offline sales ↳ 52 ecommerce stock rooms COVID-19 response ↳ E-commerce sales shot up 95 % in april 7020 ↳ RFID system helped company shift inventory Netflix many differences In DVD vs. Streaming ↳ from Bare example of a firm continuing strong one business model -> next ↳ when public , they have to disclose financial position ↳ attracted walmart and blockbuster ↳ Netflix created brand , scale and , a unmatched data asset BrandStrength ↳ best customer service with DVD's ↳ Walmart/Blockbuster couldn't compare Scale ↳ managed to gain relevant scale ↳ automated distribution centers that could deliver So highly overnight ↳ Long-Tail ↳ offered 125 000 , unique DVD titles ↳ allows internet retailers to leverage long-tail ↳ selection attracts customers Big Customer Base 3 ↳ delivery infrastructure cost $300 mil fee. ↳ firm with far more customers wins only charges one monthly ↳ Walmart pulled plug , Blockbuster lost Leveraging the Data Asset ↳ use of Cinematch > - collaborative filtering ↳ personalizes customer's experience ↳ Churn Rate , rate at which customers leave product or service ↳ rec's to favor in stock movies Digital Products and Marginal costs ↳ fixed cost ↳ costs marginal ↳ Netflix uses computers provided by Amazon Coopetition ↳ content Aquisition First Sale Doctrine : a firm can distribute physical copies of legally acquired , copyright-protected products ↳ different for streaming ↳ windowing : Content is only available for a certain time period