MGNM571 Corporate Strategy & Entrepreneurship-I PDF Syllabus 2024-2025

MGNM571:CORPORATE STRATEGY AND ENTREPRENEURSHIP-I L:2 T:1 P:0 Credits:2 Course Outcomes: Through this course students should be able to CO1 :: examine the functional aspects of management...

MGNM571:CORPORATE STRATEGY AND ENTREPRENEURSHIP-I L:2 T:1 P:0 Credits:2 Course Outcomes: Through this course students should be able to CO1 :: examine the functional aspects of management and their contribution to strategic management within an organization CO2 :: analyze business environment, remote and industrial environment in formulating strategy CO3 :: evaluate the role of leadership, organizational structure, and organizational culture in strategy implementation CO4 :: evaluate the strategic alternatives in light of opportunities and optimum resource utilization CO5 :: apply the concept of strategic management in a competitive business environment Unit I Introduction to strategic management : strategic management, strategic management process, corporate governance and stakeholder management, vision, mission, strategic objectives Unit II External environment scanning : general environment, digital economy- a fundamental shift, competitive environment Internal environment scanning : value chain analysis, resource based view of firm, benchmarking Unit III Corporate level strategies : growth strategy, integration strategy, diversification strategy, turnaround strategy, defensive strategy Unit IV International strategy : globalization of firms, competitive strategies for firms in foreign markets Business level strategy : cost leadership, differentiation, focus, competitive advantage, integrating cost leadership and differentiation Unit V Multibusiness strategy : portfolio approach, BCG growth-share matrix, parenting framework, patching approach Strategy implementation : nature of strategy Implementation, matching structure with strategy, creating a strategy supportive culture, value-based leadership Unit VI Evaluation and control : nature of strategy evaluation, strategy evaluation framework, strategic control, balanced scorecard Contemporary Issues : technology-strategy connection, digitization-disruption management, new age business models, artificial intelligence and business strategy, responsible consumption and production, climate action Text Books: 1. STRATEGIC MANAGEMENT CREATING COMPETITIVE ADVANTAGES by GREGORY DESS, GERRY MCNAMARA, ALAN EISNER, SEUNG-HYUN LEE, Mc Graw Hill Education References: 1. STRATEGIC MANAGEMENT by JOHN PEARCE II, RICHARD B ROBINSON, AMITA MITAL, MC GRAW HILL Session 2024-25 Page:1/2 Session 2024-25 Page:2/2