Mental Accounting Matters (1999)
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Richard H. Thaler
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Summary
This article explores the concept of mental accounting, which is the set of cognitive operations used by individuals and households to organize and keep track of financial activities. It discusses how mental accounting affects decision-making processes and the ways in which people evaluate and experience financial outcomes.
Full Transcript
**Mental accounting matters** Richard H. Thaler *Journal of Behavioral Decision Making;* Sep 1999; 12, 3; ABI/INFORM Global pg. 183 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.              
