Media Buying Wiki Test Document 2024_03.pdf

10. The Media Buying solution What is a Media Buying solution? Are you looking for a solution to sell third-party inventory and have it all synced back to your reports? We have the solution for this! Our Media Buying solution provides core features to manage media buying campaigns, including easy cr...

10. The Media Buying solution What is a Media Buying solution? Are you looking for a solution to sell third-party inventory and have it all synced back to your reports? We have the solution for this! Our Media Buying solution provides core features to manage media buying campaigns, including easy creation of buying orders and items, tracking delivery data and performance metrics, monitoring budget, Invoicing, and creating accounting records. Our latest version offers a range of essential features that empower you to manage your media buying campaigns efficiently. Let's explore what our Media Buying Beta has to offer: 1. Easy Creation of Buying Orders and Items: The interface allows you to effortlessly create Buying Orders and Items. Input the necessary details, such as campaign objectives, start and end dates, and budget allocation, to set up your Buying Orders. You can also add specific buying items, specifying targeting criteria and ad specifications. 2. Tracking Delivery Data and Performance Metrics: It enables you to monitor delivery data, including actual media spend, impressions, clicks, conversions, and other key performance metrics. 3. Budget Monitoring: It provides real-time budget tracking, allowing you to monitor your spending and ensure it aligns with your allocated budget. 4. Invoicing Based on Actual Spend: Accurate and transparent invoicing is a priority in media buying. Our version simplifies this process by generating invoices based on the actual spend recorded in the system to eliminate manual calculations and minimize errors. 5. Accounting records: Accounting Records are created using existing Invoice Items and delivery data for your Campaign Items to populate the necessary accounting information for your ERP and accounting system. 10.3 Media Buying Limitations Campaigns Module Limitations Buying Configuration based on Record Types Customization of fields beyond the provided options is not possible, and a trigger prevents storing records with the same Record Type and Active True selected. New Component to Separate Buying Orders Lists from Campaign Items A new component has been introduced for Buying Order-related lists. It provides details such as Buying Order Name, Start Date, End Date, Budget Amount, and Record Type. Also, Action buttons for adding or editing orders are available. View All mode shows all orders on a separate page. Finance Module Limitations Monthly Buy Data Summed Up into Revenue Schedules Monthly Buy Data from Buying Items are summed up in Campaign Item's revenue schedules to create invoices based on the Actual Media Spend. Improved budget invoicing based on Actual Spend with limitations We've made improvements to budget invoicing based on Actual Spend, which means you can now invoice budget campaign items according to the actual amount spent without going over the item's budget. You can also store monthly actual spend amounts in the revenue schedule records. Keep in mind that there are some conditions that need to be met, like selecting the budget billing category. General Limitations The name field in the system has a maximum limit of 80 characters. Currently, in the Buying Order and Buying Item components, we support only the Budget Type - budget amount. But we are planning to introduce Budget Impression which will allow us to set a budget based on impressions per buying order and items. Mass creation or mass editing of Buying Orders and Items is not currently supported. However, we are planning to improve this process in the future. Optimizer is not supported for Buying orders Certain fields in Buying Order and Buying Item can be pre-filled, as enabled from the Administration Settings. Efforts are being made to enhance automation in the future. The reconciliation feature is coming soon Packages are currently being worked on to enable support of the budget billing category 4.19 Media Buying & Managed Services in ADvendio How does ADvendio support programmatic media buying? As the media landscape quickly transforms, we decided to open up our media planning capabilities and also support the buying process. This will include media planning as well as trafficking, but also end to end invoicing of your media spend, to cover all the needs of publishers, agencies and brands alike. Hence we’re now starting the pilot phase for our new media buying features.