MAS Holdings 2030 Strategy PDF

MAS Holdings is a Sri Lankan apparel manufacturer. The company was founded in 1987 by Mahesh Amalean, Sharad Amalean and Ajay Amalean. Sid Amalean who’s the son of Mahesh is heading the company’s 2030 Strategy. There are 3 pillars under the 2030 strategy, namely Core, Beyond Core and Investments....

MAS Holdings is a Sri Lankan apparel manufacturer. The company was founded in 1987 by Mahesh Amalean, Sharad Amalean and Ajay Amalean. Sid Amalean who’s the son of Mahesh is heading the company’s 2030 Strategy. There are 3 pillars under the 2030 strategy, namely Core, Beyond Core and Investments. Scoping the Beyond Core pillar came to the FutureWorks team of MAS Innovation (Private) Limited. MAS Innovation is headed by Ranil Vitarana. FutureWorks team is headed by Ahamed Irfan. Beyond Core scoping team is headed by Jehan Samarathunga. So Jehan reports to Irfan. Irfan reports to Ranil. There are currently 5 teams under FutureWorks department. 1 - GamerTech project headed by Amila Pathirana 2 - Wavetec project headed by Lakitha Jayasekara 3 - Marketplace project headed by Shivan Nithianandan (This team used to be called Spryng until the project was closed In 2024) 4 - Sports Adjacency Scoping headed by Shahir Haniffa 5 - 2030 Beyond Core Scoping headed by Jehan Samarathunga The original team of 2030 Beyond Core was Jehan, Dave, Pasan and Nadine. Jehan comes with a Digital Marketing and Digital Product expertise background. Pasan comes from a Financial Modeling and Investments expertise background. Nadine comes from a Apparel Product Development and Manufacturing background. Dave came from a Data and Analytics background, but he had to leave since he migrated for postgrad studies. Currently for Data and Analytics work Jehan gets the help from MAS Innovation Data Team headed by Mavidu. Beyond Core team recruited a new Intern named Asma Hussain for her background in Fashion Brand Management and Fashion Designing. There are other stakeholders they work with from the MAS Group. 1 - Anupama Fernando from Digital Product Creation (DPC Team) 2 - Maleeq Subian from Digital Excellence (DE Team)