Marketing: Principles of Marketing PDF

MARKETING: Principles of marketing lecture by : shanza Ayaz  Marketing Marketing is the process of promoting, selling, and distributing a product or service to customers. It involves understanding customer needs, creating value, and building strong rela...

MARKETING: Principles of marketing lecture by : shanza Ayaz  Marketing Marketing is the process of promoting, selling, and distributing a product or service to customers. It involves understanding customer needs, creating value, and building strong relationships to ensure long-term satisfaction and loyalty. Marketing goes beyond just advertising and selling; it encompasses the entire journey of the customer, from product awareness to post-purchase interactions.  Key Components of Marketing: 1. Market Research: Identifying and understanding the target audience's needs, preferences, and behaviors. 2. Product Development: Creating products or services that meet the needs of the market. 3. Pricing: Determining the right price for the product based on costs, competition, and perceived value by customers. 4. Promotion: Communicating the product’s benefits through advertising, public relations, and sales promotions to raise awareness and generate interest. 5. Distribution (Place): Ensuring the product is available to customers in the right locations, whether through physical stores or online platforms.  Types of Marketing: Digital Marketing: Promotion through online channels such as social media, email, and search engines. Content Marketing: Creating and sharing valuable content to attract and engage a target audience. Influencer Marketing: Partnering with individuals who have influence over a target audience to promote products or services. Brand Marketing: Building a strong, positive perception of a company or product to differentiate it from competitors.