Tourism And Hospitality Organizations PDF

TOURISM AND HOSPITALITY ORGANIZATIONS GTHMACR1 – MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY  Learning Outcomes: 1. Identify the international and regional tourism organizations; 2. discuss the role of the national tourism office in the promotion of t...

TOURISM AND HOSPITALITY ORGANIZATIONS GTHMACR1 – MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY  Learning Outcomes: 1. Identify the international and regional tourism organizations; 2. discuss the role of the national tourism office in the promotion of tourism and hospitality; 3. explain the importance of national professional tourism organizations in the development of the tourism and hospitality; and 4. enumerate the different national professional tourism and hospitality organizations in the Philippines and other countries TABLE 1 International Tourism Organizations OF 2 Regional Tourism Organizations CONTE 3 National Tourism Organizations NTS INTERNATIONAL TOURISM ORGANIZATIONS  1. United Nations World Tourism Organization (UNWTO) Secretary General: Zurab Pololikashvili (present) Chief international organization in the field of travel and tourism Began in January 2, 1975 as International Union of Official Travel Organization (IUOTO) to promote tourism for social, economic, and cultural advancement of all nations 1. United Nations World Tourism Organization (UNWTO) (cont’d) The only organization whose activities cover all sectors of tourism on a worldwide basis Promote and develop tourism; contribute to the economic development, international understanding, peace, prosperity, and universal respect for human rights; and fundamental feedoms for all without distinction as to race, sex, language or religion.  2. International Civil Aviation Organization (ICAO) President: Salvatore Sciacchitano (present) Organization of around 134 governments established to promote civil aviation on a worldwide scale Established at Chicago Conference in 1944  2. International Civil Aviation Organization (ICAO) (cont’d) Objectives adopt international standards and recommend practices for regulating aviation recommend installation of navigation facilities by member countries set forth proposals for the reduction of customs and immigration formalities plan for the safe and orderly growth of international civil aviation throughout the world encourage the improvement of the art or aircraft design and operation for peaceful purposes seek the development of airways, airports, & air navigation facilities for international civil aviation provide for safe, regular, and efficient, and economical air transportation  2. International Civil Aviation Organization (ICAO) (cont’d) Objectives discourage unreasonable competition ensure that the rights of contracting members are fully respected discourage discrimination between contracting countries promote the development of all aspects of air transportation  3. International Air Transport Association (IATA) President: Robert Hayes (present) Trade organization for the world's airlines, representing 297 members from 120 nations (82% of total air traffic) Founded in Havana, Cuba on April 19, 1945 Prime vehicle for inter-airline cooperation of promoting safe, reliable, secure, and economical air service.  3. I n te r n at i o n a l Air Tr a n s p o r t Association (IATA) (cont’d) I n v o l v e d in s t a n d a r d izi n g tickets, prices, w e i g h t b i l l s, b a g g a g e c h e c k s a n d o t h e r docs. Key P e r f o r m a n c e Ta r g e t s Ge n e rate Cash fo r Airline R e d u c e Airline Cost Industr y Restar t Ensure I ATA’s S u s t a i n a b i l i t y  3. W o r l d Tr ave l a n d To u ri s m Council ( W T TC ) P r e s i d e n t / C EO : Gloria Gu eva r ra (present) O n l y g l o b a l f o r u m w h o s e m e m b e r s are t h e t o p d e c i s i o n-maker s in t h e travel a n d to u r i s m industr y O n l y b o d y re p res e n ti n g t h e private s e c to r o f t h e i n d u str y w o r l d w i d e M e m b e r s : Chairpersons a n d Chief Executives o f l e a d i n g g l o b a l Travel a n d To u r i s m c o m p a n i e s  3. W o r l d Tr ave l a n d To u ri s m Council ( W T TC ) ( c o n t ’d ) O ve r 2 0 0 c o m p a n i e s are re p re s e n te d in t h e c o u n c i l A n o n - profi t organization in Lo n d o n , UK  REGIONAL TOURISM ORGANIZATIONS 1. Organization for Economic Cooper ation a n d D e v e l o p m e n t (OECD) S e c r et a r y G eneral: M ath i a s C o r m a n n ( present) Established in 1948 w h i c h a i ms for t h e re c o n s tr u c ti o n o f a c o n t i n e n t r ava g e d b y w a r (Europe); offi cially o n S e p t e m b e r 30, 1961 It a l l o w e d t h e E u r o p e a n c ountr i es t o b e inter- d e p e n d e n t a n d c o o p e r ati ve w i t h o n e a n oth e r It a i ms t o b u i l d b e t te r policies for b e t te r lives that foster prosperit y, equalit y, o p p o r t u n i t y , a n d w e l l - b e i n g for all  2. Pacific Asia Travel Organization (PATA) CEO: Liz Ortiguerra (present) Organized in Hawaii in 1951 With 1000 organizations (government, air and steamship lines, wholesale and retail travel agencies, hotels, ground carriers, advertisers, and other with major interest in Pacific Asia Aims to promote, develop, and facilitate travel in Pacific Asia (also Pakistan, US, Canada)  3. Caribbean Tourism Organization (CTO) CEO: Hugh Railey Founded in 1951 to encourage and assist in the development of tourism in the region Aims to allow collaboration and cooperation of concerned countries and promote/advertise the safe and adequate transportation services in the Caribbean as one of the world's outstanding vacation areas  4. Asia Pacific Economic Cooperation (APEC) Chairperson: Prayut Chan-o-cha (present) Is now also considered an international governmental organization Represent 15 countries including Philippines Aims to establish coordination of national economies for the benefit of countries in Asia- Pacific Region in general  4. Asia Pacific Economic Cooperation (APEC) 10 Working Groups including Tourism Specific Goals o Sustain the growth and development of capital and technology in keeping with the principles of the General Agreement on Tariffs and Trade (GATT) o Develop and strengthen the open multilateral trading system in the interest of Asia-Pacific and other economies  5. Organization of American States (OAS) Aims to strengthen relations of American states by providing services and trainings in fields such as tourism.  NATIONAL TOURISM ORGANIZATIONS NATIONAL TOURISM ORGANIZATIONS Roles: 1.Planning 2.Employment and Training 3.Coordinating Public and Private Sectors  1. Department of Tourism (DOT) Secretary: Maria Esperanza Christina Garcia Frasco Primary government agency charged with the responsibility to: o encourage, promote and develop tourism as a major socioeconomic activity; o generate foreign currency and employment; o spread the benefits of tourism to a wider segment of the population; o ensure the safe, covenant, enjoyable stay and travel of foreign and local tourists in the country  1. Department of Tourism (DOT) (cont’d) Headed by the Secretary of Tourism who is assisted by three undersecretaries and one assistant secretary: USEC of Planning, Product Development and Coordination USEC for Tourism Service USEC for Tourism Promotions AssSEC for Internal Services and Legislative Liaison  2. Tourism Infrastructure and Enterprise Zone Authority (TIEZA) COO: Mark Lapid (Present) C o r p o r ate b o d y ta ske d t o designate, regulate, a n d super vise t h e To u r i s m Enterprise Zo n e s (TEZs) d eve l o p , manage and super vise to u r i s m infrastructure projec ts in t h e c ountr y, with th e primary o b j e c tive of e n c o u r a g i n g i nvestm e n t s in TEZs  3. Tourism Promotion Board (TPB) COO: Maria Margarita Montemayor Nograles (Present) U n d e r t h e s u p e r v i s i o n o f t h e D OT S e c r et a r y a n d a t t a c h e d t o t h e D OT f o r p u r p o s e s o f p r o g r a m a n d p o l i c y coordination. M a r ke t s a n d p r o m o t e s t h e c o u n t r y as a m a j o r g l o b a l t o u r i s m destination, h i g h l i g h t i n g t h e u n i q u e n e s s a n d assisting t h e d e v e l o p m e n t o f its t o u r i s m p r o d u c t s a n d s e r v ic es.  TOURISM ORGANIZATION LOGO FUNCTION Intramuros Administration Orderly restoration and development of Intramuros National Parks Development Oversees national parks Committee in t h e c o u n t r y (Luneta, Paco, Maria Makiling, Burnham) N ayo n g Pilipino Foundation Maintains, promotes, a n d e n c o u r a g e t h e said tourist c o m p l e x  TOURISM ORGANIZATION LOGO FUNCTION Duty Free Merchandising Philippines Corp. system generating foreign exchange for the gov't Philippine Retirement Attract foreigners Authority a n d e x p a t s t o retire, invest, a n d r e s i d e in t h e Philippines  TOURISM ORGANIZATION LOGO FUNCTION Phil. Commission on Develop the Sports S cu b a Diving country to become the premier diving site in Asia Thank you for listening!