Human Perception, Information Presentation, and Layout Lesson 5 PDF

Human Perception, Information Presentation, and Layout Lesson 5 Learning Content Information Perception in Design Visualization Color Psychology Design for Multimodal Output...

Human Perception, Information Presentation, and Layout Lesson 5 Learning Content Information Perception in Design Visualization Color Psychology Design for Multimodal Output Basics of Graphic Design Introduction to Human Perception in Information Design How humans process visual information The role of perception in interpreting data Importance of good design in communication  Human Perception in Information Design Perception in Design Gestalt Perception Principles Gestalt principles describe how we naturally organize Define perception as the process by which humans visual information. interpret what they see. Explain that designers Gestalt laws: need to understand how the brain processes visual Proximity: Things close together are seen as a group. information to make their designs effective factors Similarity: Similar elements are grouped together. like attention, memory, and emotion, which Continuity: We prefer continuous patterns. influence how we perceive designs. Closure: We fill in gaps to see complete shapes. Example: Figure/Ground: We separate objects from their Think about how clear road signs quickly tell background. drivers what to do. Good design helps people Example: Show an example of logos or designs where objects process information fast. are grouped by proximity or similarity to create an impactful message.  Human Perception in Information Design Typography and Perception The Role of Color in Perception Colors can change how we interpret information and the Typography affects how easy it is to read and mood we feel. Introducing color theory, including primary, understand information. Talking about font types (serif secondary, and complementary colors. Contrast is vs sans serif), text size, spacing (leading and Kerning - important for readability (e.g., black text on a white refers to the adjustment of space between individual background) and accessibility, such as designing for people letters or characters in a text.), and how these choices with color blindness. affect readability and the overall mood of the content. Example: Example: A formal document might use a serif font (like Stop signs use red because it grabs attention quickly, Times New Roman), while a modern website signaling urgency or danger. might prefer a sans serif font (like Arial) for a clean look. Human Perception in Information Design Color Psychology Different colors evoke different emotions and responses. Explain how designers use colors strategically to communicate feelings and influence behavior. For example, blue evokes trust and calm, while yellow is often associated with optimism or caution. Cultural differences in color perception can also affect design choices. Example: A bank might use blue in its logo to communicate trust and reliability.  Human Perception in Information Design Basics of Graphic Design Types of Displays Information can be presented on different devices, and Graphic design follows basic principles to make each type has specific design requirements. Talking about layouts clear and attractive. Explain concepts like: how digital screens (monitors, tablets, phones) and Balance: Symmetry vs asymmetry. projectors differ in terms of resolution, size, and distance. Contrast: Making elements stand out. Explain that designers must adapt their layouts Alignment: Keeping things organized. depending on the display type. Proximity: Grouping related items together. Hierarchy: Emphasizing important elements. Example: A website that looks good on a desktop computer should Example: be easy to navigate on a smaller phone screen too. A well-designed magazine cover uses contrast and hierarchy to make the title and feature article stand out.  Human Perception in Information Design Paper and Other Output Devices Information Visualization Information visualization turns data into visual elements Paper-based materials (brochures, posters, reports) like charts, graphs, or heatmaps, making it easier to and devices like e-readers and braille displays still understand. Explain that visualizations simplify complex play an important role in presenting information data, helping users quickly see patterns or trends. specially how design choices need to be adapted for different outputs, focusing on readability and Example: portability. A line graph showing company sales over time allows users to easily see whether sales are increasing or decreasing. Example: A printed brochure needs clear text and visual hierarchy because it can't be updated easily once printed. Thank you!