Lesson 5 Media and Information Languages.pdf

Lesson 5 Media and Information Languages Media and Information Literacy Objectives Define media language, codes, and conventions Explain how codes and conventions are used in constructing media messages; and Evaluate the media and information language of a certain adve...

Lesson 5 Media and Information Languages Media and Information Literacy Objectives Define media language, codes, and conventions Explain how codes and conventions are used in constructing media messages; and Evaluate the media and information language of a certain advertisement  Media Language Media language refers to how media producers create and communicate meaning in their content (ads, TV shows, films, etc.) to their target audience.  Media Language Media language refers to how media producers s create and communicate meaning in their contain content (ads, TV shows, films, etc.) to their target audience. Signs and Symbols: Tools used in media that can be interpreted in different ways by audiences. HERE ARE SOME KEY POINTS THAT EXPLAIN MEDIA LANGUAGE: media text do not have a single meaning HERE ARE SOME KEY POINTS THAT EXPLAIN MEDIA LANGUAGE: media text do not have a single meaning audiences have different interpretations and will use different meaning systems HERE ARE SOME KEY POINTS THAT EXPLAIN MEDIA LANGUAGE: media text do not have a single meaning audiences have different interpretations and will use different meaning systems audiences may interpret the media text denotatively or connotatively Denotative VS Connotative The audiences can interpret media language using denotative or connotative meanings. Denotative Meaning Connotative Meaning the literal and straightforward the meaning we connect or meaning of the media text associate to something. various interpretations that the text suggests to the audience which is often associated with their culture, values, beliefs, etc. Denotative meaning Denotative meaning The ad shows an IKEA owl- shaped lamp called "SOLBO" with details like its size, color, and price. Denotative meaning The ad shows an IKEA owl- shaped lamp called "SOLBO" with details like its size, color, and price. Connotative meaning Denotative meaning The ad shows an IKEA owl- shaped lamp called "SOLBO" with details like its size, color, and price. Connotative meaning The ad calls the owl-shaped lamp "a friend," which might be linked to the recent issue about a children's storybook by a Filipino politician that also features an owl character. Media Codes and Conventions These are the very foundations of all existing media.  Media Codes Media codes are like signs or symbols used in media that people already understand. These can have a clear, direct meaning (denotation) or a deeper, symbolic meaning (connotation). Types of Media Codes symbolic codes written codes technical codes Symbolic Codes Symbolic codes rely on how the audience understands them. The meaning comes from the way people interpret the symbols, not just from the product itself. Setting Mise En Scene French term that means time and place of the narrative “everything within the frame” or a specific scene (set design, costume, props, staging) Acting Color the portrayal of the Conveys mood and actors in creating media cultural meanings products setting  setting House kitchen, daytime  mise en scene Set Design: Costume: Props:  mise en scene Set Design: Kitchen with typical Filipino items (sink, stove, countertops). Costume: Props:  mise en scene Set Design: Kitchen with typical Filipino items (sink, stove, countertops). Costume: casual, stay-at-home clothes. Props:  mise en scene Set Design: Kitchen with typical Filipino items (sink, stove, countertops). Costume: casual, stay-at-home clothes. Props: Joy Dishwashing Liquid (main focus), dirty dishes, sponges, pots, pans. acting  acting The mother’s portrayal in the commercial reflects how mothers in Filipino households often handle chores like washing dishes. Colors in Colors in media often carry symbolic meanings and can influence emotions and perceptions. They are Media used strategically in media to evoke specific emotions and convey particular messages. Red: Attention- Blue: Calming, Green: Healing, trustworthy, and grabbing, warm, professional. Often used tranquility, environmental, fresh. Green represents passionate, and by government and vitality and renewal, and is makes people medical companies to eco-frinedly and soothing. hungry. convey authority and security.  Yellow: Joyful, Pink: Feminine, innocent, Orange: Affordable, curiosity, happiness, and gentle. Pink is often creative, light-hearted, warmth. Yellow is used to add female and youthful. Orange appeal, and represents combines the effect of red attention grabbing, and innocence and and yellow, exciting, and promotes happiness delicateness. may drive appetite. and warmth.  Technical Codes Technical codes are specific to media forms like films and photos. They include: Camerawork: How cameras are operated, positioned, and moved to create effects. Editing: Selecting, arranging, and combining images and sounds. Audio: Using and expressing different sounds. Lighting: Adjusting light to set the mood.  Written Codes Written codes are the text and spoken language used in media. This includes the visible text on screen and the dialogue or lyrics heard in the media.  Written Codes Written codes are the text and spoken language used in media. This includes the visible text on screen and the dialogue or lyrics heard in the media.  Media Conventions Conventions refer to the recognized ways of using media codes. Media conventions are the usual ways media is made and shown Types of Conventions Form Conventions Genre Conventions Story Conventions Form Conventions Form conventions are ways in which the types of media codes are expected to be arranged. (How media codes are typically arranged.) Form Conventions examples Titles and main casts appear at the start of movies; credits are at the end. Form Conventions examples TV series often begin with a recap and end with a preview. Story Conventions Story conventions refer to the basic structures of narratives.. (Basic ways of how stories are told.) Story Conventions examples Character Archetypes: Hero, villain, sidekicks, etc., in many stories. Hero: The main character who faces challenges and grows throughout the story. common Villain: The bad guy who creates problems for the hero. types of Mentor: An older or wiser character who helps the hero with advice or characters guidance. you see in stories Comic Relief: A character who makes jokes or funny comments to lighten the mood. Damsel in Distress: A character who needs help or rescue, often adding to the hero's journey. Sidekick: A loyal friend or helper who supports the hero and often adds to the story's fun. Story Conventions examples Conflict Resolution: Stories that often revolves around solving a problem Each episode features a mystery with a fake monster or ghost causing trouble. Scooby-Doo and his friends investigate, find clues, and reveal the real culprit behind the mask, solving the problem and bringing the villain to justice. Genre Conventions refer to the common use of the elements of narratives such as the characters, settings, or themes in a certain type of media. (Common elements used in different types of media.) Genre Conventions examples Romance: Focus on romantic relationships, often with a happy ending. Genre Conventions examples Horror: Includes elements like supernatural beings, suspense, and scares. Other elements Media Producers People who create and produce media content (like movies, TV shows, or articles). They must understand the media content they are making and the process involved. Skilled in assessing and planning media content. Other elements Stakeholders Individuals or organizations with a shared interest in the media content. They have a stake in how the media is produced and received. Other elements Audience The group of people for whom the media content is made. Producers create media with a specific audience in mind. Audience analysis is done to understand the audience's demographics (like age, gender) and psychology (like values and beliefs).  Producers must consider audience reactions by focusing on: Audience Engagement: How people react to the content. Audience Expectations: What the audience anticipates. Audience Foreknowledge: What the audience already knows. Audience Identification: How the audience connects with the content. Audience Placement: Making the audience feel the content is for them. Audience Research: Monitoring audience reactions throughout the process.