Vision & Mission of a Service Organization Lesson 13

Vision & Mission of a Service Organization Objectives  Define what cultural values and values are.  Explain the importance of culture and values to an organization.  Discuss an organization’s value statement. Introduction What is Vision and Mission? A vision is the organizatio...

Vision & Mission of a Service Organization Objectives  Define what cultural values and values are.  Explain the importance of culture and values to an organization.  Discuss an organization’s value statement. Introduction What is Vision and Mission? A vision is the organization’s aspiration; this is how the organization sees itself in the future. From the organizational perspective, a mission defines the organization’s drive and purpose. As the organization’s vision statement communicates what the organization wants to be in the future, the mission statement states what the organization is and does to achieve its vision. Today’s Agenda  WHAT ARE VISION AND MISSION?  IMPORTANCE OF VISION AND MISSION TO AN ORGANIZATION.  DEVELOPING VISION AND MISSION STATEMENTS.  EXAMPLES OF ORGANIZATION VISION AND MISSION STATEMENTS. Why do we need Vision and mission? “Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world. If you have just a mission, the action written and not the vision, you will not know where you’re going or if you have arrived.” 6 -Joel Barker, The Developing Mission Statement Your mission statement Your mission statement should describe the should state what the organization’s overall organization envisions to purpose. become in the future. It should answer the It should answer the following: following: What do we want to What do we do? become? How do we do it? What will happen as a For whom do we, do it? result of what we do? 8  Examples of vision and mission statements Chevron Mission statement from its Chevron Vision statement: values: “Our company’s foundation is built on our “At the heart of the values, which Distinguish us and guide chevron way is our vision our to be the global energy actions. We conduct our business in a company most admired for socially responsible and ethical manner. its people, partnership and We performance”. respect the law, support Human Rights, protect the environment, and benefit the communities where we work.” 9 Bank of America Globe Telecom’s Vision (2009) Globe is indispensable to Our Philosophy people’s lives we provide our customers with superior “We believed, very experience. We are a center of simply that it is the excellence for innovation actions of individuals worldwide. We create a working together that rewarding environment where people strive for excellence and build strong grow. We attract people who are communities and that innovative, passionate and the business has an results oriented. We create obligation to support superior value for our those actions in the shareholders. We make great communities it serves.” things possible. Kenneth D. Lewis, Chairman Globe Telecom’s Mission Transforming Lives through communications thank you