Lecture-3 BCG Matrix.ppt

By Farid Zafar At International Islamic University Fall-2024  Project vs. Program vs. Portfolio managers A Quick Revision Project, program, and portfolio management all happen simultaneously. While the project manager is overseeing multiple task...

By Farid Zafar At International Islamic University Fall-2024  Project vs. Program vs. Portfolio managers A Quick Revision Project, program, and portfolio management all happen simultaneously. While the project manager is overseeing multiple tasks within a project, the program manager is coordinating related projects within a program. Portfolio managers, meanwhile, are managing multiple programs within an organization, ensuring that all of them are working towards fulfilling strategic objectives.  Project vs. Program vs. Portfolio managers A Quick Revision Project manager: works to deliver a project efficiently. They are responsible for the day-to-day management that brings a project to completion. Program managers: concerned with strategic alignment: understanding what individual project managers are doing and enabling effective communication between them understand where projects are and to provide support where necessary. Portfolio managers: coordinate between various programs to ensure that things stay on track and that the organization is meeting its top managements strategic initiatives.  Project Life Cycle Vs Product Life Cycle How Does a Project Life Cycle Work? How Does a Product Life Cycle Work?  Project Life Cycle 1. Initiation 2. Planning 3. Implementation 4. Monitoring & Controlling 5. Closing Boston Consulting Group (BCG ) Matrix  What Data Provides Portfolio Manager To Take Decisions (to do what?) Market Research Quarterly Reports Social Media Stock Markets Imports & Exports Cost of Production Make or Buy Analysis BCG Matrix