Balenciaga Product Training - Leathergoods PDF

PRODUCT 1-PAGER PRODUCT TRAINING Internal use only LEATHERGOODS LE CITY 1-PAGER 3 1. STORYTELLING 2. S...

PRODUCT 1-PAGER PRODUCT TRAINING Internal use only LEATHERGOODS LE CITY 1-PAGER 3 1. STORYTELLING 2. SIGNATURES RE-INTRODUCTION OF A MUST-HAVE ICONIC BAG LAYERED YOKES | RIVETS | LEATHER TASSELS Reconstituted Icon Recognizable Minimalist Design MORE THAN TWENTY YEARS PALLADIUM HARDWARE first debuted in 2001 11mm plain rivets & studs TIMELESS BALENCIAGA SIGNATURE HAND-BRAIDED HANDLES Reflects House heritage hinting at Artisanal Gestures AN ICONIC BAG OF AN IDEALIZED WARDROBE ICONIC ARENA LAMBSKIN Minimalist Design inspired by previous eras, BALENCIAGA Signature Leather retaining the City-dweller design intention 3. MATERIALS 4. OFFER EXTERIOR: ARENA SHINY LAMBSKIN | ARENA STORICO produced for BALENCIAGA exclusively Metal-free tanning VISUAL ASPECT: LARGE STORICO MEDIUM SMALL MINI STORICO L46 x H29 x L37 x H23,4 L30 x H19 L24 x H16 x ARENA SHINY | SHINY & CRINKLED EFFECT W16,5 cm x W15 cm x W10 cm W6,3 cm ARENA STORICO | ANILINE FINISH, VINTAGE aesthetic Develop a PATINA over time CHARM EIFFEL (LEFT) SOFT & RELAXED CONSTRUCTION L2,4 x H10,2 x W0,8 inch CHARM HEART (RIGHT) LINING: L3,5 x H22,4 x W0,8 inch RECYCLED ORGANIC COTTON CANVAS RODEO 1-PAGER 4 1. STORYTELLING 2. SIGNATURES BUILT-IN OPEN FLAP | NEW ICONIC LINE DEBUTED IN SUMMER 2024 ARCHETYPAL CLASSICAL HOLDALL | AGED & REPURPOSED Latest addition to Balenciaga's Iconic lines Multiple Design Principles of the House NAME SIGNIFICANCE TROMPE L’OEIL DOUBLE TURN LOCK CLOSURE SYSTEM Reflects the HOUSE’S TRADITION 1. Fully closed for an expected functionality of naming lines after cities or districts 2. Worn open, with a pre-shaped front panel RODEO DRIVE, CALIFORNIA, MINIMAL BRANDING References the famous location with Discrete logos on the closure system and Balenciaga flagship stores a hot-stamped logo inside. HEIRLOOM QUALITY SPONTANEITY AND DIY ELEMENTS Designed to have a timeless, long-lasting appeal Accumulation of Charms, Hand knotted removable leather strap. 3. MATERIALS 4. OFFER EXTERIOR NATURAL SMOOTH CALFSKIN Almost Aniline finished with a round and soft hand VISUAL ASPECT SMOOTH, SLIPPERY TEXTURE LARGE MEDIUM SMALL USED SMOOTH Develops a patina over time L40 x H30 L34,5 x H24 L29 x H20 CALFSKIN x W13 cm x W11,5 cm x W10 cm With charms, aged-silver hardware ONE-OF-A-KIND CONSTRUCTION With hidden functionalities LINING MATTE SMOOTH LAMBSKIN Commonly used for gloves due to its exceptional softness HOURGLASS 1-PAGER 5 1. STORYTELLING 2. SIGNATURES CURVILINEAR BASE References a signature silhouette from the Balenciaga archive, a Basque waist. DEBUTED IN WINTER 2019 Collection OUTLINED DANGLING B SIGNATURE Suspended bottom allows for the branded closure SUSPENDED AND STRUCTURED to dangle from the extra-long flap. The negative space created by its curved base STRUCTURED FLAP BAG A NOD TO ICONIC BASQUE-WAIST SILHOUETTE Hidden magnets on both sides to ensure named for its convex shape, curved base, the straightness of the flap once closed. reminiscent of an hourglass OGIVE (SLANTED) CONSTRUCTION Avoids damage and allows for a removable leather strap 3. MATERIALS 4. OFFER EXTERIOR SHINY BOX CALFSKIN Compact, Plain And Very Resistant QUILTED VERSION Sustainable Ouatine padding made SMALL XSMALL MINI FLAT POUCH W.O.C. from Balenciaga silk goods leftovers L23 X H14 L18,8 x H13 L11,9 x H9,9 L13,9 x H11,9 L13,9 x H11,9 X W10 cm x W7,9 cm x W4,3 cm x W4,8 cm x W4,8 cm STRUCTURED FLAP CONSTRUCTION Strong leather reinforcements at its base HOURGLASS HINGE | Debut: SPRING 24 to preserve its shape through time Renewed with LONGER, FOLDABLE TOP HANDLES, allows to shoulder carry. Made in LINING rounder, more supple SMOOTH CALFSKIN, METAL-FREE NAPPA LAMBSKIN emphasizing a relaxed design intention. Contains a gram or less of chromium or other metals CRUSH 1-PAGER 6 1. STORYTELLING 2. SIGNATURES REINTERPRETS ICONIC HOURGLASS SHAPE DEBUTED IN Trapezoidal shape | Curvilinear base | Dangling B hardware WINTER 2022 Collection DOUBLE SLIDING CHAIN REINTERPRETS ICONIC HOURGLASS SHAPE The lightweight malleable brass offers Crushed and deconstructed design shoulder and crossbody carry options CRUSH NAME BODY FRIENDLY BAG Descriptive approach towards the bag; Lightweight, morphs with body movements collapsing and expanding with pressure Almost no reinforcements, except for the curved bottom CRUSHED CALFSKIN PLAIN AND QUILTED Dedicated leather developed for this iconic line 45-deg diagonal quilting – as a nod to the Iconic Balenciaga Signature All-Over logo 3. MATERIALS 4. OFFER EXTERIOR CRUSHED CALFSKIN Soft, Supple, Thin With A Distinctive Crackled Effect QUILTED VERSION Sustainable Ouatine padding made LARGE MEDIUM SMALL XSMALL L39,9 x H24,9 x L31 x H19,8 x L24,9 x H14 x L21,8 x H9,9 x from Balenciaga silk goods leftovers l12,9 cm l6,8 cm l7,9 cm l4,8 cm SUPPLE FLAP CONSTRUCTION Large leather panel front CRUSH SLING | Debut: WINTER 23 Three gusseted compartments with accordion structure Minimalist and adjustable leather sling strap, in PAPER CALFSKIN, evolves with time, LINING showing marks of wear. METAL-FREE NAPPA LAMBSKIN MONACO 1-PAGER 7 1. STORYTELLING 2. SIGNATURES BB METALLIC LOGO HARDWARE DEBUTED IN Concealing a snap closure WINTER 2023 Collection LIGHT DOUBLE SLIDING CHAIN DIRECT REFERENCE TO THE PRINCIPALITY Hollowed Brass, filled with Aluminum Located near the south of France EXAGGERATED AND PUFFY VOLUMES ELEVATION AND SOPHISTICATION Body-friendly bag in soft, thin Calfskin Exaggerated proportions as its design intentions CRINKLED AND QUILTED VERSATILE FOLDABLE STRUCTURE New and thin calfskin is used From a pouch to a flap Very supple hand like lambskin 3. MATERIALS 4. OFFER EXTERIOR ARENA CALFSKIN Supple, Crinkled Effect with Shiny finish QUILTED LEROY CALFSKIN LARGE MEDIUM SMALL MINI Sustainable Ouatine padding is hand-cut to shape L43,5 x H32 x L32,5 x H22 x L28 x H18 x L25 x H22 x and placed on the leather to prevent movement l13 cm l10 cm l20 cm l12 cm INSIDE OUT STITCHED CONSTRUCTION 6 wide leather panels MONACO SLING | Debut: FALL 24 LARGE INTEGRATED SHOULDER STRAP LINING recalling archetypal sling bags. A new SOFT RECYCLED COTTON CANVAS LINING CALFSKIN, with a vinyl-like effect BEL AIR 1-PAGER 8 1. STORYTELLING 2. SIGNATURES TWISTED LOGO ENGRAVED METALLIC TURN LOCK DEBUTED IN The hallmark feature of joining WINTER 2024 Collection two slender belts across a broad front EVOKING LOS ANGELES NEIGHBOURHOOD NO VISIBLE BRANDING Highlighting a sophisticated approach Discreet signatures on turn lock & placed foiled stamps ARCHETYPAL LEATHER CARRIERS BARES THE SIGNATURE ELEMENTS OF RODEO Expressing Balenciaga’s singularity & craftsmanship Natural Smooth Calfskin, Turn lock closure & Cloche-Clé AN EVOLUTION OF THE RODEO BAG VERSATILE DESIGNS Following the same design principles: A carry-all bag transforming into a classical Spontaneous intention bowling bag when being fully closed 3. MATERIALS 4. OFFER EXTERIOR QUASI-ANILINE NATURAL SMOOTH CALFSKIN Round, Soft Hand with Smooth, Slippery texture Grain more pronounced with time & a unique patina RELAXED YET STRUCTURED CONSTRUCTION X-LARGE MEDIUM LARGE XSMALL SHOULDER 8 large leather panels, 3 notched flaps L52 x H62 x L26 x H29 x L44 x H40 x L26 x H27 x SPRING 25 Side snap buttons to allow expansion W24 cm W16 cm W15 cm W10 cm LINING BEL AIR LE CITY | Debut: WINTER 24 METAL-FREE TANNED BONDED NAPPA LAMBSKIN The Carry-all XL features fused-in LE CITY Soft & Supple Full-grain leather SIGNATURES: Metallic elements, and rivet studs on the body, made in ARENA LAMBSKIN. Sustainable technique removes metals traditionally used in the tanning process