LAWW2105 Week 8 - Privacy Law in Canada.pdf

LAWW2105 Marketing Law Bhupesh Shah | [email protected] Week 8  Upcoming Deadlines Quiz #3 (5%) - Friday, July 12 ePortfolio Entry #3 (7.5%) - Friday, July 19 Group Assignment #2 (Cannabis – 20%) - Friday,...

LAWW2105 Marketing Law Bhupesh Shah | [email protected] Week 8  Upcoming Deadlines Quiz #3 (5%) - Friday, July 12 ePortfolio Entry #3 (7.5%) - Friday, July 19 Group Assignment #2 (Cannabis – 20%) - Friday, July 26 Quiz #4 (5%) - Friday, August 2 ePortfolio Entry #4 (7.5%) - Friday, August 9 Reflection Paper (10%) - Friday, August 16 https://kahoot.it/ Agenda Personal Information Protection and Electronic Documents Act - PIPEDA and Bill C-27 ( including the Consumer Privacy Protection Act - CPPA) DNCL – do not call list Canada’s Anti-spam legislation - CASL Exercises This Photo by Unknown Author is licensed under CC BY-NC-ND Main Topics and Learning Outcomes Describe the data privacy laws in Canada Describe Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada Discuss the role of the Office of the Privacy Commissioner in Canada Summarize the marketer's challenges with PIPEDA and handling of personal data Describe the use of Canada's National Do Not Call List (DNCL) Explain Canada's Anti-spam Legislation  Why do we need privacy protection in Canada? Apple. (2024). Apple Intelligence | Privacy [YouTube Video]. In YouTube. https://www.youtube.com/watch?v=546ufMY7488 Apple. (2023). Privacy on iPhone | The Waiting Room | Apple [YouTube Video]. In YouTube. https://www.youtube.com/watch?v=4-7jSoINyq4  Database Breaches Drapkin, A. (2023, January 30). Data Breaches That Have Happened in 2024 So Far - Updated List. Tech.co. https://tech.co/news/data-breaches-updated-list Source: https://www.youtube.com/watch?v=ssDnC9HCKM8 Behavioural Advertising & PIPEDA  Provincial: BC, Alberta and Quebec have their own privacy legislation (in place of PIPEDA) (2021). Source:IPChttps://www.priv.gc.ca/ - Information and Privacy Commissioner of Ontario. IPC. https://www.ipc.on.ca/ Office. (2024, February 12). Office of the Privacy Commissioner of Canada - Office of the Privacy Commissioner of Canada. Priv.gc.ca. https://www.priv.gc.ca/en/ Personal Information Protected PIPEDA defines personal information as “information about an identifiable individual.” Applies only to personal information. Not Protected Must clearly state intentions and organization’s practices for use of your personal information. requirements  PIPEDA Challenges for Companies and Marketers Additional Requirements under PIPEDA – User Rights Access to their personal information from within the company. Ability to correct and update their information. Access to an organization’s privacy policies and practices. Consent – Opt-in/Opt-out Privacy and Telemarketers - DNCL The Do Not Call List (DNCL) is managed by the CRTC Canada,. (2024). Canada’s National Do Not Call List. DNCL. https://lnnte-dncl.gc.ca/en/Consumer/Check-your-registration/#!/ CMA’s Code of Ethics and Standards of Practice – Children and Teens Opt-in Consent Age Type of Information Requirement Under 13 Any personal info Parent or guardian 13, 14, and 15 Contact info Teenager 13, 14, and 15 Personal info beyond Teenager and parent contact info or guardian 16 and over Any personal info Teenager Canada’s Anti-Spam Legislation Pertains to commercial electronic messages (CEMs) email, text, and SMS Source: https://www.youtube.com/watch?v=zLih-WQwBSc Spam Quiz http://bit.ly/SpamQuiz  Cookies make your browsing experience a bit sweeter! Session - temporary and disappear when you close your browser; store things like items in your shopping cart. Persistent - stay on your device for a longer period (days, months, or even years) until they expire, or you delete them; can Types of remember your login information, language cookies: preferences, or browsing history. First-party - come directly from the website you're visiting. Third-party - placed by other companies (advertisers, etc.) embedded on the website you're visiting. Image by BeccaH from Pixabay  What are cookies used for? Shopping carts: Saving items you add to your cart for later checkout. Logins: Keeping you logged in to websites you visit frequently. Personalization: Remembering your preferences (language, location) for a better experience. Targeted advertising: Showing you ads based on your browsing history and interests. Image by Jill Wellington from Pixabay  Quiz #3 (5%) – Friday, July 12 ePortfolio Entry #3 (7.5%) - Friday, July 19 Group Assignment #2 (Cannabis – 20%) - Friday, July 26 Photo by Ekaterina Bolovtsova from Pexels Any questions? Concerns? Comments? Want to just chat? Feel free to book some time to meet on campus Wednesday early mornings or virtually via Teams on Mondays or Thursdays