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Diversity Management: A Critical Review and Agenda for the Future PDF 2021

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University of Bern

2021

Thomas Köllen

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diversity management management diversity business

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This article provides a critical review of diversity management, highlighting its emergence and how it's enacted. It analyzes the dimensionality of diversity management and discusses its legitimacy, including the potential economic and ethical aspects. The article concludes by looking towards future directions in diversity management.

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868025 research-article2019 JMIXXX10.1177/1056492619868025Journal of Management InquiryKöllen Essay...

868025 research-article2019 JMIXXX10.1177/1056492619868025Journal of Management InquiryKöllen Essay Journal of Management Inquiry Diversity Management: A Critical Review 2021, Vol. 30(3) 259­–272 © The Author(s) 2019 Reprintsreuse Article and permissions: guidelines: and Agenda for the Future sagepub.com/journalsPermissions.nav sagepub.com/journals-permissions DOI: 10.1177/1056492619868025 https://doi.org/10.1177/1056492619868025 jmi.sagepub.com journals.sagepub.com/home/jmi Thomas Köllen1 Abstract Although a widespread management approach, diversity management is far from being a well-defined and unambiguous one. This article outlines how this management practice emerged, and how it is enacted, and it identifies and critically discusses the two crucial areas of dissent or ambivalence within the diversity management discourse: first, the dimensionality of diversity management, and second, its legitimacy. The first issue addresses the prioritization of certain dimensions, the difficulty of clearly demarcating one dimension from another, and the unequal consideration of specific manifestations of each dimension. Taking into account the fact that everyone embodies at least one manifestation of every dimension of diversity, the aspect of intersectionality also belongs to the dimensionality of diversity. The legitimacy issue includes legitimate starting points, operating ranges, and desired outcomes of diversity management practices. The article concludes by looking toward possible future directions in diversity management research and diversity management practice. Keywords diversity/gender, legitimacy, ethics Introduction: How Did Diversity Combating discrimination through fostering equal treatment Management Emerge? or affording equal opportunities, and striving for equality, was seen as an end in itself, and a seemingly morally praise- Today, the concept of diversity management is a widespread worthy one at that (T. H. Anderson, 2004). Diversity man- management approach in most industrialized countries of the agement did not completely distance itself from the professed West (Syed & Özbilgin, 2009), as well as in many emerging morality of striving for equality, but equality in this context economies (Nkomo et al., 2015). Historically, this concept had more the status of a desirable, unquestioned, and wel- emerged in the United States as a kind of replacement for, come side effect of its anticipated economic impact (Agócs and reframing of, the earlier affirmative action programs & Burr, 1996). The main focus of diversity management (Kelly & Dobbin, 1998; Oppenheimer, 2016), which, until was, and continues to be, the economic benefit that is the 1980s, aimed primarily at promoting the employment assumed to be inherent in a diverse workforce being and career development of Black (and later, female) employ- “unharmed” by the practice of segregating hierarchies within ees within the United States. Introduced as a way of combat- the different dimensions of workforce diversity (Gilbert ing racial and gender discrimination within government et al., 1999). Furthermore, diversity management, at least agencies and, later on, in certain private companies, it started conceptually, does not restrict itself to the dimensions of sex to lose political support in the 1980s (Beckwith & Jones, (or gender) and race, but is open to any category or trait that 1997; Clayton & Crosby, 1992; Garrison & Modigliani, people share with certain other individuals, which makes 1994). This paved the way for diversity management to start them, as a group, differ from other individuals (Gardenswartz taking its place, although with a change of perspective & Rowe, 1998; Klarsfeld et al., 2016). However, in diversity (Edelman et al., 2001; Kelly & Dobbin, 1998). Affirmative practice and research, the categories of gender and race are action aimed at remedying the tendency toward horizontal and vertical segregation within workplaces (and with it, in 1 University of Bern, Switzerland the U.S. labor force as a whole). This segregation was largely Corresponding Author: based on the skin color and sex of employees, and affirma- Thomas Köllen, Institute of Organization and Human Resource tive action identified the underlying mechanisms of inclu- Management (IOP), University of Bern, Engehaldenstrasse 4, 3012 Bern, sion and exclusion in this context as being discriminatory Switzerland. against female and Black employees (Reskin, 1993, 1998). Email: [email protected] 260 Journal of Management Inquiry 30(3) still predominant (the latter mainly in U.S. American con- diversity is seen as a desirable state per se, diversity manage- texts; e.g., Herring, 2009). That said, other dimensions, such ment has to implement measures that will make the work- as age, ethnicity, disability status, and religion, have gained force of an organization more diverse. On the other hand, if more and more visibility in the last decade. Furthermore, the diverse structure of the workforce is seen as a given point dimensions such as sexual orientation and gender identity of departure (no matter whether this is a result of previously are no longer treated as gingerly as they once were, although enacted initiatives or not), diversity management has to the latter, especially, is only barely visible within the diver- address the question of how to make the workplace as inclu- sity discourse (Barak, 1999; Qin et al., 2014; Sabharwal sive as possible for this already extant diversity. The issue of et al., 2018). maintaining an organization’s diversity combines both ques- Diversity management can be seen as a kind—or a facet— tions. However, the perspectives of organizations on these of human resource management (Mathews, 1998; Shen et al., issues can vary. A given organization might attach more 2009); and its global diffusion has many things in common importance to attracting more diversity over ameliorating its with the global diffusion of human resource management in working conditions, or vice versa. Furthermore, specific general (Reichel, 2015, p. 2; Schuler & Jackson, 2005). diversity initiatives can have an impact on both issues. Having emerged in the United States, diversity management Diversity management practices that are primarily related first spread to the industrialized countries of the Anglosphere. to the degree of diversity within the workforce are those It then arrived in Continental Europe around the turn of the related to the recruiting process. These practices can include millennium (Klarsfeld et al., 2012; Süß, 2008) through sub- targeted diversity recruiting, initiatives to reach potential sidiaries of bigger American (or British) companies (such as candidates from the desired recruitment pool (Avery & Ford, British Petroleum [BP], and Shell; e.g., Egan & McKay, 2006; McKay & Avery, 2005), or the creation of Bendick, 2003; Ferner et al., 2005), or through European incentives for the recruiter, to encourage the recruitment of companies with big subsidiaries in the United States (such as diverse employees (Tipper, 2004). Diversity recruiting is of Deutsche Bank; Wolff, 2006). A mere couple of years later, particular importance for organizations that operate in the first Latin America companies began to implement diver- national contexts, where quotas are legally prescribed (see, sity management approaches of some kind, with most of for example, da Silva Martins et al., 2004; Thomas, 2002). these companies being multinational ones (Chiappetta As the diversity image of a potential employer—or its repu- Jabbour et al., 2011; Raineri, 2018). The same holds true for tation for inclusiveness—can be an important decision-mak- many Asian countries (Mackie et al., 2014; Thomson et al., ing criterion for many minority candidates who consider 2019; Wang & McLean, 2016), and some African countries applying for a given job (Avery & McKay, 2006; E. S. W. (Akobo & Damisah, 2018). Ng & Burke, 2005), diversity-related employer branding is At the outset—especially in the Western industrialized also part of those activities that seek to attract and retain a countries—there were only a handful of sizable and profit- diverse workforce (Edwards & Kelan, 2011). If, however, oriented companies that implemented a diversity manage- this image is not merely the result of a communication strat- ment approach (Point & Singh, 2003); today, however, the egy, but also a result of a positive and supportive diversity practice has been adopted by an increasing number of climate within the organization, employer-branding strate- organizations, such as trade unions, public authorities gies are closely related to those practices that seek to make (including territorial authorities), associations, and so the organization inclusive for the diversity that already forth (e.g., Klarsfeld et al., 2016; Rice, 2010; Stringfellow, exists within it. 2012). Varying macro-contextual determinants—such as Another widespread practice of this second group of legal framework, demography, sociopolitical factors, and diversity management initiatives is diversity training. This specific history—shape the diversity-related issues of training, which may take a number of forms, aims at raising hierarchization and marginalization within given work- the awareness of managers or employees in terms of what forces in each country in different ways (Syed & Özbilgin, stereotype-based diversity-related biases might exist and, 2009). However, the designs of the diversity management thus, at facilitating intergroup relations within the workforce practices enacted in various national settings, as well as (Alhejji et al., 2016; Pendry et al., 2007). Globally, many their underlying legitimizing rationales, are often quite organizations have established mentoring programs for similar. women, minority employees, or other potentially disadvan- taged groups, as one pillar of their diversity management The Shape of Diversity Management approaches. These programs aim at providing these groups with resources for their career progress; the same resources Practices to which it is assumed that members of more privileged Diversity management practices deal with two distinct but groups can more easily gain assess, such as specific internal interrelated challenges or questions. On one hand, where knowledge and networks (Clutterbuck et al., 2012; Köllen 261 Clutterbuck & Ragins, 2002). The same rationale is behind organizational diversity management programs being empha- the diversity management practice of establishing employee sized, and others being neglected. network affinity groups. These voluntary networks are Tatli (2011) demonstrates that most organizations in the mostly open to specific minority employees or women, such United Kingdom have already implemented diversity prac- as lesbian, gay, bisexual, transgender (LGBT) networks, or tices, or intend to do so imminently, to ensure legal compli- networks for certain ethnic groups or religions. One goal of ance. Every European Union (EU) member state, including these networks is to provide their members with a “safe the United Kingdom, was obliged to enact laws in response haven,” and with the same resources that mentoring pro- to EU Directives 2000/43 and 2000/78, which, with refer- grams do. However, these networks also help to make minor- ence to article 13 of the Amsterdam Treaty, prohibited dis- ities and women visible within the organization, and to give crimination in employment and occupation on the grounds of them a voice. Sometimes, such networks may also help orga- race and ethnicity (2000/43), and religion or belief, disabil- nizations in reaching a diverse customer base, or diverse job ity, age, or sexual orientation (2000/78; Bell, 2008). Gender candidates, or they may take on other diversity-related had already been protected in this context by previous responsibilities within the organizations. Indicative of this European legislation, and initiatives from the 1970s onward role and its assumed economic value for the organization is (Rubery, 2002); adding this to the list of protected grounds of the labeling of such networks as “employee resource groups” discrimination above determines the dimensions of diversity (Douglas, 2008; McFadden & Crowley-Henry, 2018; that must be addressed by organizations, to ensure legal com- Welbourne et al., 2015). Although not necessarily related to pliance in the European context. diversity issues, organizations will frequently integrate ini- In the United States, Executive Order 10925, from 1961, tiatives into their diversity approaches that aim at supporting set, at least partially, the agenda for today’s diversity man- their employees in managing their work/life interface more agement programs among U.S. organizations. This directive effectively. These work/life balance-related initiatives often required government contractors to: attempt to facilitate the reconciling of caring responsibilities with work. As these responsibilities are, in general, more not discriminate against any employee or applicant for often taken on by women than by men, this can become a employment because of race, creed, color, or national origin. gender issue, and, therefore, a diversity issue. The most com- The contractor will take affirmative action to ensure that mon practices of this kind are flexible working hours, job- applicants are employed, and that employees are treated during employment, without regard to their race, creed, color, or sharing, and childcare provisions (Chung & van der Lippe, national origin. Such action shall include, but not be limited to, 2020; Doherty, 2004). the following: employment, upgrading, demotion or transfer; Although most research on diversity management prac- recruitment or recruitment advertising; layoff or termination; tices reflects the American context, or the context of other rates of pay or other forms of compensation; and selection for countries in the Anglosphere (Konrad et al., 2016), globally, training, including apprenticeship. (EO_10925, 1961) the shape of these practices does not diverge significantly (Klarsfeld, et al., 2014). Gitzi and Köllen (2006) classified Only 3 years later, Title VII of the Civil Rights Act of 1964 seven categories of diversity management practices that are broadened the dimensional focus by explicitly prohibiting most important in the Austrian and German context, and that employment discrimination based on race, color, religion, sex, reflect this similarity. These are as follows: (a) work/life bal- and national origin. As the legal pressure—and with it the pres- ance measures; (b) employee networks around certain diver- sure for compliance—decreased in the 1980s, most companies sity categories; (c) the empowerment of individual members nevertheless continued to formally implement these proce- of disadvantaged groups (e.g., through mentoring or train- dures. Very simply, they merely added a business perspective to ing); (d) corporate guidelines and behavior policies (e.g., non- the antidiscriminatory one already in place, and began to refer discrimination policies); (e) awareness building (e.g., training to these practices as “diversity management” (Kelly & Dobbin, or information campaigns); (f) reintegration after (e.g., paren- 1998). Nevertheless, the dimensionality of most diversity ini- tal) leave or sabbaticals, (g) sponsoring and target group mar- tiatives was determined through antidiscrimination and equal keting (e.g., for lesbians and gays, or for certain nationalities/ opportunities legislation. This was not only the case in the EU ethnicities; Gitzi & Köllen, 2006). Klarsfeld (2009) confirms or the United States, but globally (Klarsfeld et al., 2014). the resemblance of the shape of organizations’ diversity pro- Legislation, however, only sets a minimum standard (Ross grams for the French context, and Chiappetta Jabbour et al. & Schneider, 1992, p. 3), although it undoubtedly plays an (2011) do so for the Brazilian context. However, even though important part in determining which dimensions of diversity the practices may be of a similar type, there are differences in are considered in a given legal context. There remains ample how diversity is dimensionalized in different national con- scope for organizations to set priorities within this frame- texts. Different legal frameworks in different countries may work, and these priorities differ from country to country. In result in specific dimensions of workforce diversity in the United States, although the diversity programs of many 262 Journal of Management Inquiry 30(3) organizations cover a much broader range of dimensions, the are often also the driving force behind the change of legisla- dimensions most frequently considered are those of race/ tion. Plummer (2003, pp. 25-29) coined the term “Big 8,” color and gender/sex (e.g., Herring, 2009; Pitts, 2009). As a which means that, in a U.S. American context, diversity further example, German companies, too, perceive gender as management more or less exclusively focuses on eight being the most relevant category within their diversity pro- dimensions: age, ethnicity/nationality, gender, mental/physi- grams, followed by language, disability status, and age. Here, cal ability, organizational role/function, race, religion, and race is the second least important dimension, just before sex- sexual orientation. However, out of these dimensions, gender ual orientation. In the future, it is supposed that “age” will be and race are still the two that receive the most focus in the the most relevant diversity category (Süß, 2008). This seems United States. In terms of gender, the same holds true for to be in line, more or less, with the status quo in other most other parts of the world (Krell, 2014; Mahapatro, 2014). European countries (Point & Singh, 2003). The focus of However, the understanding of the concept of “race” differs diversity management practices in Brazil, however, is primar- between countries, as does the understanding of how this cat- ily on race, followed by disability. Some organizations also egory is related to other concepts that reflect the origin, heri- consider gender (Chiappetta Jabbour et al., 2011, p. 72). tage, or ancestry of employees. With a focus on these two Other Latin American countries seem to have similar foci dimensions of gender and race, the ambiguities of diversity (Raineri, 2018). Chinese diversity management practices put management in terms of its dimensionality will be critically an emphasis on gender and residential status, followed by discussed in the next section, through the aspects of selectiv- racial and ethnic differences (Thomson et al., 2019). Gender ity and prioritization and intersectionality. is also the focus of Japanese diversity management practices (Kemper et al., 2016). Selectivity and prioritization. The prioritization of the diversity Diversity management is some way from being a well- dimension of gender in international diversity management defined and unambiguous management approach, and it is practice and research points to a crucial facet of complexity questionable as to whether this can change in the future that is related to the dimensionality of diversity manage- (Risberg & Just, 2015). The next section identifies and dis- ment: the issue of prioritizing certain dimensions, and the cusses two crucial areas of dissent or ambivalence within the difficulty of clearly demarcating one dimension from another. diversity discourse: first, the dimensionality of diversity and Related to the latter point are the definitions of those mani- related prioritization, as well as different assumptions as to festations of each dimension that are accepted as being rele- what manifestations dimensions comprise in concrete terms, vant or legitimate. Both issues combine in the dimension of and how they are interrelated; second, the legitimacy of diver- “gender.” sity management, and within this, the identification of legiti- mate starting points, operating ranges, and desired outcomes. Gender, sex, gender identity, and diversity management. Nowadays, it is common practice in social science to dis- tinguish between gender and sex, when speaking about men Crucial Areas of Dissent and and women. This makes it possible to differentiate between Ambivalence in Diversity Management the cultural, socially constructed aspect of being either a man or a woman (i.e., gender), and its bodily, biological aspect The Dimensionality of Diversity Management (i.e., sex; Gatens, 1983; Oakley, 1972). Compared with other When talking about diversity, it is important to mention that, dimensions of workforce diversity, this terminological dis- at least conceptually, there are an infinite number of dimen- tinction is unique, and has enabled the weakening of biology- sions of diversity (e.g., Prasad & Mills, 1997). Diversity can based explanatory models for male or female behavior, or include any dimension (or category) whereby people share a sex-specific role expectations. Having eschewed this essen- specific manifestation of that dimension with one another, or, tialist and biologist “ballast,” as it were, gender research can conversely, whereby people differ from one another in terms focus on processes that socially produce women and men, of a specific manifestation of the dimension. This is impor- or masculinity and femininity (Lips, 2001; Lorber & Far- tant, as in different settings (or contexts), different dimen- rell, 1991). However, diversity research and diversity man- sions might be crucial for processes of inclusion, exclusion, agement practice tend to adhere to a binary model of both and related hierarchization (Shore et al., 2011). However, two genders, and two sexes. Although the concept of gen- within both the academic and the practical discourse on der leaves open the possibility of questioning the dichotomy diversity and diversity management, the potentially infinite of male versus female, this very rarely happens in diversity number of dimensions is usually reduced to a few. One rea- management research (see, for example, Bendl et al., 2009), son for this narrowing of the focus can be found in the vary- and even less frequently in diversity management practice. ing power and strengths of the various social movements that This dichotomy regarding gender is, in fact, often reinforced promoted and still do promote the inclusion of specific by the fact that the terms gender and sex are very often used dimensions in specific national contexts. These movements interchangeably and, especially in management practice, Köllen 263 gender initiatives often aim at supporting biological women, relevant issue in the workplace might, for example, be or redistributing resources between two biological sexes. rooted in the fact that there are “only” a handful of employ- The danger of weakening the starting point for these prac- ees who do not have a cisgender identity (as the privileged tices of redistribution, that is, the clear distinction between manifestation), whereas (as an example) there are, in con- men and women (or femininity and masculinity), can be seen trast, a large number of employees who have a migratory as one reason for the still-prevalent marginalization of two background (as one nonprivileged manifestation, in terms of phenomena within the discourse on diversity management: origin). This leads to another complex and ambiguous field intersexuality and transgenderism (Köllen, 2016). within the diversity management discourse: the question of Trans persons perceive a mismatch between their biologi- how to deal with, and how to conceptually address, the ori- cal sex and their gender identity, and different ways and gin and heritage of employees. degrees exist of adjusting their gender presentation to their gender identity. Intersex persons possess sex characteristics Origin, heritage, ancestry. Within the discourse on diversity that do not correspond with the ones of the dichotomous management, the category of the origin, heritage, or ancestry approach of clearly distinguishing between being male or of employees is addressed by the dimensions of race, eth- female. Therefore, both phenomena belong to the diversity nicity, national origin, and nationality. Moreover, it is often dimension of “gender/sex.” However, in practice, if, indeed, closely related to the dimension of religion, as a specific they are mentioned at all, they are usually shunted into a origin may often go hand in hand with a specific religion dimension where they are grouped together with sexual ori- (see, for example, Baumann, 1999; Hastings, 1997). How- entation. This happens, for example, through utilizing the ever, most research on origin-based marginalization or hier- initialisms LGBT (lesbian, gay, bisexual, transgender) or archization in the workplace refers to the concept of racism, LGBTI (I = intersex; e.g., Chuang et al., 2018). As inter- and its related terminology (e.g., Neville et al., 2018; Tren- sexuality and transgenderism are not sexual orientations, this erry & Paradies, 2012). The reason that race has an enormous mostly cements their marginalized and neglected status significance in the U.S. discourse on diversity management (Sawyer et al., 2016). Nevertheless, many countries have a is the country’s colonial past, with the displacement of its legal protection against sexual orientation and gender iden- remaining Indigenous inhabitants, its colonization by settlers tity discrimination in the workplace (Lau, 2018), for exam- from Europe, and the Atlantic slave trade, which brought mil- ple, in the case of the United States, through the nascent lions of enslaved Africans (mainly West Africans) to North extension of the meaning of “sex” protected by Title VII, America (Forbes, 2009; McCarthy, 2002). As a consequence, toward these dimensions (Muñoz & Kalteux, 2016). the United States nowadays has a racially more diverse popu- Furthermore, there are some prominent examples of compa- lation than most European countries. Given the fact that U.S. nies that have integrated gender identity into their diversity society is partially still hierarchically structured, in terms of programs, for example, SAP (Martins et al., 2016). In the the different races (Martin, 1991), the predominance of race United States particularly—in the wake of what CNN News among the origin-related dimensions of diversity becomes Editor Brandon Griggs called “America’s transgender understandable in this context. The situation in Brazil, in moment” (Griggs, 2015)—many companies have openly terms of its colonial past and present racial diversity, is com- taken action to support and protect their transgender employ- parable with that of the United States. However, unlike the ees (R. T. Anderson, 2018). However, globally, the consider- United States (or, indeed, South Africa), Brazil tends to apply ation of “gender identity” in organizational diversity more phenotypical distinctions between “races,” rather than programs is still the exception rather than the rule (Köllen, ones related to heritage or ancestry. This includes regional 2016). and situational differences, and the rather fluid drawing of The discussion as to within which dimension of diversity lines of demarcation between “races,” such as Black (preto), transgenderism should be placed (given that it is one kind of Brown (pardo), or White (branco) (Hanchard, 1999). This gender identity, alongside cisgenderism), and within which fluid demarcation, thus, comprises many nuances of skin dimension intersexuality should be placed (given that this is color, and, therefore, gives rise to complex nuances of color- a broad spectrum of manifestations of the individual’s bio- related privileges (da Silva Martins et al., 2004). logical sex), is merely one approach to these phenomena. The demarcation lines between the concepts of race and Conversely, another approach is to label both phenomena as ethnicity are, however, somewhat blurred. In the U.S. con- dimensions in and of themselves, without perforce having to text, this can be illustrated through the different classifica- discuss with which other phenomena they should be tions of being “Latino/Latina” (or “Hispanic”), or of having grouped, and which priorities are set within these groups. certain Asian heritage. While being Latino/Latina or Questioning why there are so few organizations that inte- Hispanic is mostly classified in terms of race (Bonilla-Silva, grate these issues into their diversity approaches would then 2004), Asian heritage is almost always classified in terms of lead to the issues of priorities that are set. For example, not ethnicity (Koshy, 2001). Criteria such as differences of phe- perceiving the dimension of “gender identity” as being a notype or self-identification often fall short of clearly 264 Journal of Management Inquiry 30(3) distinguishing between the concepts of ethnicity and race issue that is related to the dimensionality of diversity and its (Brubaker, 2009). Due to the way the concept of “race” was management. utilized politically during the Second World War, and, indeed, in the years prior to it, it was largely supplanted as a Intersectionality. The concept of intersectionality takes into concept in Europe by the term ethnicity (or sometimes, cul- account the fact that everyone embodies at least one manifes- ture). Globally, this trend was supported by statements and tation of every dimension of diversity, and that, most of the recommendations made by the United Nations Educational, time, “they are simultaneously expressed” (Talwar, 2010, Scientific and Cultural Organization (UNESCO) in the early p. 15). Thus, a man is never only a man, and a woman is 1950s (Lentin, 2008). In the negotiations about European never only a woman; he or she also has a certain age, skin Commission (EC) Directive 2000/43, the controversy about color, origin, mother tongue, sexual orientation, gender iden- the appropriate terminology to be used—with, for example, tity, and so on. Although there are differences between these Belgium and Sweden in favor of deleting this term in anti- dimensions in terms of their direct visibility or perceptibility, discrimination legislation, and the United Kingdom being this does not change the prevalence of their manifestations, the advocate of its retention—reflects the resistance in many and, with it, their potential to have an impact on governing parts of Europe to the concept of race (Bell, 2008). As an the position of the individual in, for example, an organiza- attempt to respond to the constructivist concerns of many tional hierarchy (Tatli & Özbilgin, 2012). In terms of each continental European countries, it was stated, in the non- specific dimension of diversity, an individual holds a specific binding preamble of the directive, that “The European position in the hierarchy, which is determined through the Union rejects theories which attempt to determine the exis- manifestation of that dimension he or she represents, and tence of separate human races. The use of the term ‘racial through the specific setting or context. Therefore, within spe- origin’ in this Directive does not imply an acceptance of cific organizations, employees often simultaneously hold such theories” (EC, 2000). positions of subordination or dominance at the same time The line of distinction between the concept of ethnicity (Talwar, 2010; Weber, 2001). Understanding an individual’s and the political concept of nationality is also quite blurred positioning within an organization’s hierarchy, at least the (Woodwell, 2007). Ethnicities often also have a kin (or diversity-influenced part of it, is only possible by consider- nation) state, or a “kin region” within a nation-state, where ing the interplay of all contextually relevant dimensions of they represent the majority of the population (Brubaker, diversity: their intersections. On the societal level, Yuval- 2009). However, a counterexample to this would be the Davis (2006) calls this Roma people (Messing & Bereményi, 2017). Globally, and especially in recent times, it is the emerging nationalism in interlinking grids of differential positionings in terms of class, many countries that brings with it a return to national identi- race and ethnicity, gender and sexuality, ability, stage in the life ties, which shapes, in large part, the discourse on the origins cycle and other social divisions, [that tend] to create, in specific and “belonging” of individuals (Fossum et al., 2018; historical situations, hierarchies of differential access to a variety Kingston, 2016; López-Alves & Johnson, 2018). This con- of resources—economic, political and cultural. (Yuval-Davis, trasts with the fact that diversity research mostly ignores 2006, p. 199) that, for many people, national identities still “shape the pre- dominant ways in which people make sense of themselves In both society as a whole and organizations, the individ- and others” (Antonsich, 2009, p. 281). As these processes of ual’s hierarchical positioning in terms of certain dimensions sense-making can establish nationalist mechanisms of hier- of diversity, such as sexual orientation, gender identity, reli- archization within workplaces, it is important to address the gion, or nationality, is often related to their minority and dimension of nationality in diversity research and practice majority status, with the minority status being stigmatized more explicitly. (Goffman, 1986) and positioned at the lower end of the hier- Although, in many countries, antidiscrimination legisla- archy. However, the diversity-related processes of hierar- tion covers all of these facets of an employee’s origin, heri- chization are always context-sensitive, and in specific tage, or ancestry, this legislation does not force organizations contexts, it may be that a minority status is accorded to the to proactively integrate them into their diversity manage- privileged status. For example, in many African and Asian ment programs in a differentiated way. Globally, of all these countries that have a postcolonial legacy, being White is facets, “race” receives, by far, the highest attention in organi- mostly linked to a privileged position, despite being White zational diversity initiatives (Klarsfeld et al., 2014). However, being a minority status (Doane & Bonilla-Silva, 2003). In depending on where the lines of distinction are drawn terms of gender, it is, more or less, a global tendency for between these facets, an individual always represents spe- being male to be accorded a higher status than being female cific manifestations of each of these facets, for example, as a (Ellemers, 2018). In terms of the well-being of employees, Black person with a Chinese passport. This points to another the experience of marginalization can cause different types Köllen 265 of discomfort and stress in the workplace, and the coping “responsibility” toward society, humanity, or other individu- strategies of individuals for dealing with this stress, in terms als (cf. Gilbert et al., 1999). Both ways of responding to the of one dimension, can only be understood and interpreted question of legitimacy of diversity management are, in no within the interplay of that dimension with the other dimen- way, mutually exclusive (see, for example, Risberg & sions (Köllen, 2014; Prasad et al., 2007). Representing sev- Søderberg, 2008). One can, therefore, act in a fashion that is eral underprivileged statuses can limit coping resources in a simultaneously “good” and profitable. However, the differ- way that narrows down the number of coping opportunities, ent voices within the discourse of diversity management which can have acutely negative consequences for the indi- mostly tend to give more weight to one response over the vidual’s well-being, their career development, and their job other, to argue either in favor of, or against, its legitimacy. performance (e.g., Dispenza et al., 2019). For organizational Starting with the first response, this article addresses both diversity management approaches, this indicates the neces- ways of (de)legitimizing diversity management, the potential sity of addressing a broad spectrum of diversity dimensions. “business case,” and the moral perspective. An equal consideration of the different dimensions of diversity is the exception rather than the rule in both research The economic value of diversity management. There are two and diversity management practice. Most research focuses main lines of argumentation about how diversity manage- on a single, or, at most, a few dimensions of diversity (inter- ment can have a positive impact on organizations in eco- sectionally or not), and the same holds true for the design of nomic terms. The first one addresses diversity itself, and most diversity management programs. This is closely related argues that certain positive economic consequences can be to the underlying reasons why organizations (aside from derived from an organizational workforce that is diverse in compliance with the law) decide to implement diversity its composition (e.g., Ellis & Keys, 2015; Myers & Dreachs- management practices and, therefore, points to another cru- lin, 2007). Diversity management, then, would be seen as a cial area of dissent or ambivalence of diversity management: tool to achieve a diverse, heterogeneous workforce, and to its legitimacy. overcome homogeneity. One element of this is, for example, an employer striving to become the employer of choice for the largest possible number of applicants, including minority The Legitimacy of Diversity Management applicants and women (E. S. W. Ng & Burke, 2005). The Without claiming that diversity management is a well- second line of argumentation builds on the diversity already defined management concept, the queries over its legitimacy in place within a workforce. Diversity management, then, can be condensed into one question: Why should anyone has to assure that this diversity can be utilized in the way that implement diversity management? As already outlined is most profitable, in terms of the organization’s goals, and before, a crucial reason to do so is compliance with the rele- that this diversity, as a whole, can unfold and realize its full vant laws. However, the various antidiscrimination laws or potential (Chrobot-Mason & Aramovich, 2013; E. S. Ng & equal opportunities legislations leave organizations wide Stephenson, 2015). Both approaches can go hand in hand, as scope, in terms of how to comply with them. The law usually the attraction and retention of a diverse workforce still raises defines which dimensions of diversity have to be addressed, the question of how to “use” or manage it in the way that will but, in most cases, it does not define the nature of the organi- yield the most profit. zation’s commitment to this management approach, nor does Studies on work group diversity reveal that diversity can it define the shape or the intensity of the organization’s diver- be a double-edged sword. While on one hand, many studies sity management programs. Organizations, therefore, have show that group diversity can lead to an increased perfor- considerable leeway in terms of decision-making about the mance and innovation capacity, on the other hand, it can also integration of more dimensions of diversity, and, in general, make work groups more vulnerable to conflicts and reduce about the breadth and scope of these programs. Essentially, their cohesion (Milliken & Martins, 1996). A literature there are two different ways to legitimize a broad and com- review from Webber and Donahue (2001) confirms the dou- prehensive approach to diversity management. The first per- ble-edged nature of both job-related and nonjob-related spective assumes that there is a certain economic value diversity (Webber & Donahue, 2001). Organizational diver- inherent in diversity management, and that diversity man- sity management practices almost exclusively focus on the agement will pay off in a monetary fashion for those who less job-related diversity of demographic characteristics (in follow this management approach (e.g., Robinson & contrast to more job-related diversity, such as relevant expe- Dechant, 1997). The second perspective indirectly or directly riences or knowledge for specific tasks). Hong and Page claims that diversity management, or the goals of diversity (2004) show that groups of problem solvers with diverse per- management, is morally praiseworthy, which, therefore, spectives and diverse heuristics can outperform homoge- makes it a legitimate management approach. This moral neous groups in solving complex problems. They do not legitimacy is often closely related to the concept, or idea, directly relate their findings to demographic diversity, but of individuals or organizations having some kind of it can be assumed that, due to their potentially diverse 266 Journal of Management Inquiry 30(3) backgrounds and experiences, demographically diverse peo- aptitude for these jobs. Although “a major motive for invest- ple bring with them diverse perspectives. Woolley and ing in managing-diversity initiatives is that it is morally and Malone’s (2011) study on gender diversity in teams points in ethically the right thing to do” (Cox, 1994, p. 10), there is a similar direction. Drawing on an overview from several still some dissent about the leverage point and the immedi- studies on gender diversity, a review from Nielsen et al. acy of these interventions. Although the centrality of fair- (2017) confirms this assumption for the academic sector. ness in the morality of individuals might differ (Graham Although the positive impact may, indeed, outweigh the et al., 2009), implementing diversity management practices negative one, recent review articles show that group diver- that aim at removing stereotype-based biases from recruit- sity or group heterogeneity have both negative and positive ment, promotion-, and selection-decisions is less of a con- effects on team performance and organizational perfor- troversial issue. Providing members of underprivileged mance (Horwitz & Horwitz, 2007; Shemla, Meyer et al., groups with the same capabilities and resources that, by and 2016). However, several studies show that diversity man- large, the members of the privileged groups already possess agement programs can directly contribute to raising the per- is the focus and the core of “liberal” approaches to diversity formance of organizations, partially by activating the management (e.g., Gagnon & Cornelius, 2000). From this positive impacts of diversity, and partially by overcompen- perspective, diversity practices aim at enabling members of sating for its negative effects (Armstrong et al., 2010; Choi (socially) disadvantaged groups to compete with the advan- & Rainey, 2010). Furthermore, diversity mindsets (i.e., the taged ones for higher positions. The basis of this competi- belief in its positive impact) can contribute to unlocking the tion is a merit-based comparison of the potential of the potential inherent in workforce diversity. However, it is also individual to contribute toward achieving organizational shown that diversity is more beneficial for creative-type goals. Diversity management, then, focuses on the provision tasks, as opposed to process-outcome tasks (see reviews of equal opportunities, to do so for given organizational from Guillaume et al., 2017; E. S. Ng & Stephenson, 2015). goals. “Radical” approaches to diversity management often While there is profound evidence that diversity management argue that these goals are already biased, and they allow can have a positive impact on “softer” categories, such as practices that have a more immediate impact on “represen- loyalty, turnover intention, job satisfaction, climate, and so tativeness” in terms of hierarchical and functional areas forth, in terms of their monetizability (e.g., Sabharwal et al., within organizations—in addition to the “liberal” practices 2018), it is still difficult to quantify its economic value on a (Lorbiecki & Jack, 2000). These approaches may include monetary basis (Herring, 2017; Manoharan & Singal, 2017; quota systems. One justification for radical approaches, in Singal & Gerde, 2015). ethical terms, is that they more rapidly provide other mem- In summation, it is not so much diversity per se that unam- bers of underprivileged groups with role models. This might biguously contributes to higher organizational performance, enable them to see that their demographic per se does not but, rather, properly managed diversity. This alone would exclude them from higher positions or specific working already constitute an economic motivation for organizations areas, and it could motivate them to follow these role mod- to follow some kind of diversity management approach. els (Singh et al., 2006). This might work as an accelerator, in However, there is also an ethical motivation for doing so. terms of achieving representativeness. Overcoming unrep- resentativeness and segregation can also have a societal and The moral value of diversity management. Most diversity political dimension as “integration of racial, ethnic, and scholars and practitioners share the view that diversity man- other groups that mark significant lines of social inequality agement is a “socially just and morally desirable” (Lorbiecki is a vital ideal for a democratic society, necessary for its & Jack, 2000, p. 21) management approach. The moral basic institutions to function successfully” (E. Anderson, value of this approach is based on the same considerations 2010, p. x). that formed the basis of the moral value of (former) affirma- Jarvis Thomson’s (2013) justification for affirmative tive action and equal opportunity approaches, that is, their action programs builds on the fact that they have granted contribution to achieving a state of relative equality. The Black employees in the United States privileges that can be present state of inequality is primarily expressed in unequal seen to be commensurate with the privileges reserved largely representations of members of the specific manifestations of for White males in previous decades. In practice, in the actual the various dimensions of diversity in the different organiza- job market, however, White persons continue to benefit from tional hierarchy levels. Top management positions in West- a higher level of confidence, which they were able to develop ern countries, for example, are still predominantly staffed through their higher status throughout these decades (Jarvis with heterosexual, male, White managers without disabili- Thomson, 2013). Others share the view that reverse discrim- ties. A crucial reason for this is that they can more easily ination in terms of formerly privileged groups is justifiable obtain access to the resources and capabilities necessary as compensation for the disadvantaging that was experienced for achieving more prestigious positions, and they often in the past (Boxill, 1972; Sher, 1975). As the members of also benefit from stereotypical pre-assumptions about their these groups, such as Whites, men, or heterosexuals, did not Köllen 267 choose their membership of these groups, such arguments population. One of the responses, which many agents have can be labeled as “innocent beneficiary argument[s] for affir- found to be adequate, is diversity management. These agents, mative action” (Lippert-Rasmussen, 2017, p. 2). Advocates in this context, include companies, as well as cities, regions, of this view derive the “putative obligations of the innocent or, indeed, any kind of organization. A shrinking pool of beneficiaries of past injustice to benefit the involuntary vic- potential domestic manpower motivates many organizations tims of those past injustices” (Lippert-Rasmussen, 2017, to develop and exploit the existing pool in the best possible p. 1). However, because not every individual is a beneficiary way, and/or to open up new sources of qualified manpower. or victim of historic injustice, the justice in question is per- This perceived need already legitimizes diversity manage- force merely a justice of group-averages. “Radical” diversity ment economically. It motivates taking into consideration management practices and the redistribution of resources every potential dimension of workforce diversity, as within and power from advantaged groups to disadvantaged ones every dimension, there might be manifestations, which are are, therefore, rather justified on group levels, but this does represented by certain groups of (potential) employees, not impose a moral duty on the level of the specific individ- whose utilization for organizational goals could be ual (Lippert-Rasmussen, 2017). However, career develop- “improved.” The multilayered nature of this diversity man- ment always happens on the individual level, and this might, agement will also, in future, keep its level of complexity therefore, make dissatisfaction on the part of those individu- high, a trend that is becoming ever more intensified through als who do not benefit from diversity management practices continuing developments on the societal level, such as ongo- somewhat understandable. The issue of “reverse discrimina- ing migratory movements and related needs of adequate tion,” therefore, remains a sore point in diversity manage- inclusion—including the issues that arise from the influx of ment, and there remains, too, a degree of resistance against refugees. these practices, which cannot, and should not, simply be Due to the aging societies of most industrialized coun- argued away. tries, the diversity dimension of age can be expected to receive much more focus, in terms of organizational atten- Future Challenges and Possible tion, than it does today. In terms of the dimensionality of Future Developments of Diversity diversity management, intersectional perspectives might gain in importance. Diversity management research that Management applies an intersectional framework would benefit from The striving of organizations toward raising their profitabil- overcoming the hierarchization of diversity categories, and, ity, or maximizing value for shareholders, in combination with it, the underlying implicit hierarchization of inequali- with the estimated economic value of diversity management, ties. Instead of reproducing a supposed centrality or cross- already deliver sufficient legitimization for said diversity cutting position of specific dimensions of diversity, any management. However, the moral value inherent in diversity intersection should be appreciated as being worthy of being management broadens and stabilizes the basis of this legiti- understood more deeply. For diversity management prac- macy. Organizations as such, and the advocates of diversity tice, a more intersectional approach could encourage orga- management within these organizations, can, therefore, rely nizations to broaden their approaches by considering more on the stable narrative of doing something, which is simulta- dimensions of workforce diversity. Understanding the mul- neously morally good and profitable at the same time. This tiplicity of mechanisms of inclusion and exclusion that can can be taken as one reason for the fact that there is no indica- simultaneously work within organizations reveals the value tion that the ongoing diffusion of diversity management in of striving for an inclusive working climate, in terms of industrial Western countries (and, increasingly, in the newly more dimensions of workforce diversity than just those industrialized countries of Latin America and Asia) will slow defined by the law. However, in management practice and down or stop in the medium term. in applied diversity management research, a sound argu- In fact, quite the opposite would appear to be the case. ment can be put forward that the dimensional focus should Practically every single one of the industrialized countries, be maintained, as it makes it easier to conceptualize single including the emergent ones, has a fertility rate below the practices and to monitor their impact. This also makes it level that would be needed to maintain its number of inhabit- easier to take into account the fact that different groups ants (with all the other influencing factors remaining con- might respond more or less favorably to different organiza- stant; World Bank, 2019). Given the continuously rising tional diversity models and messages (Apfelbaum et al., level of mechanization, and, as a consequence, productivity, 2016). That said, management could try to emphasize that a declining and/or aging population and workforce might not inclusion, equality, and antidiscrimination are seen as val- be alarming per se (Coleman & Rowthorn, 2011). However, ues in and of themselves by setting examples of these there are nevertheless many responses that seek to address, if attitudes. not counteract, this phenomenon of the shrinking workforce, In recent times, it would appear that, in many countries, resulting from the declining birth rate and the aging the political atmosphere has shifted, in terms of softening 268 Journal of Management Inquiry 30(3) the limits of what can be said, and what can be done. Author’s Note Political correctness, in the language of many populist poli- This article is a shorter version of the synopsis of my postdoctoral ticians and their supporters, is increasingly presented as a thesis (habilitation), which I have completed in 2017 at WU weakness, and drawing lines between “us” and “them” is (Vienna University of Economics and Business). being done in a way that is more confrontational and less respectful. From a diversity perspective, this is an alarming Declaration of Conflicting Interests development, as these lines are almost always drawn The author(s) declared no potential conflicts of interest with respect between different manifestations of diversity categories. to the research, authorship, and/or publication of this article. The most common target dimensions of these polarizations are those related to origin, heritage, and ancestry. However, Funding polarizing rhetoric is also widespread in terms of religion, The author(s) received no financial support for the research, author- sexual orientation, gender identity, and other dimensions of ship, and/or publication of this article. diversity. When the political climate in a national context has changed in this way, it can be assumed that these ORCID iD changes also infiltrate the workplace and the overall cli- mate for inclusion. Future research should examine these Thomas Köllen https://orcid.org/0000-0002-3198-057X very recent developments more closely, as organizations operating in such environments face the huge challenge of References offering adequate diversity policies as a response to these Agócs, C., & Burr, C. (1996). Employment equity, affirmative starkly shifting attitudes. action and managing diversity: Assessing the differences. 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