Key Skills in Tourism Business Notes PDF
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This document provides notes on key skills in tourism business, focusing on networking, and personal branding. It explains the importance of networking for career opportunities and access to resources within the tourism industry. It also covers personal branding and social selling using LinkedIn, with examples of how to establish work synergies.
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3.1 Networking SMART stands for specific, measurable, achievable, relevant, and time-bound. Networking - Process of establishing and cultivating a mutually beneficial relationship or connection with individuals, groups, or organizations for professional or social purposes. It involves actively int...
3.1 Networking SMART stands for specific, measurable, achievable, relevant, and time-bound. Networking - Process of establishing and cultivating a mutually beneficial relationship or connection with individuals, groups, or organizations for professional or social purposes. It involves actively interacting, communicating, and building rapport (trust) with others to exchange information, ideas, resources, and support within a specific industry. Networking is about creating and leveraging relationships to achieve personal, academic, or professional goals. Reasons why networking is a basic skill for you: ➔ Career Opportunities ➔ Access to Resources and Information ➔ Enhancing Communication and Social Skills ➔ Creating Collaborative Opportunities ➔ Access to Mentors and Role Models John Guare’s book "Six Degrees of Separation“ – 1990s The theory highlights the potential for vast networks and the interconnectedness of individuals, emphasizing how people can be linked through a relatively small number of social connections, regardless of geographical, cultural, or social differences. Networking areas ➔ Family and friends ➔ Former work/study colleagues ➔ Customers and suppliers ➔ Social networks As a student where can I start my network? ➔ Academic Networks ➔ Internship and Job Contacts ➔ Industry Professionals and Experts ➔ Online platforms (personal branding) Personal Branding Personal Branding - How you present yourself, act, and position your identity within professional circles and industry networks. It allows your contacts and your audience to clearly understand who you are, what you're like, and what you offer. Social selling is the use of social networks to relate, create a brand image, obtain leads and, at the end, get customers. 3.2 LinkedIn Linked in is: ★ Professional Social Network ★ Let contact professionals and companies to: ○ Establish work synergies ○ Search for new Business opportunities ○ Find candidates or job offers ★ Personal branding tool
