Aligning Operations Management in Tourism and Hospitality PDF

IV. Aligning Operations Mgt in Tourism and Hospitality to Business Tools and Technology Learning Objectives 1. Understand Operations Management 2. Identify the operation’s component of service-oriented businesses 3. Identify similarities and difference between production and service oriented busines...

IV. Aligning Operations Mgt in Tourism and Hospitality to Business Tools and Technology Learning Objectives 1. Understand Operations Management 2. Identify the operation’s component of service-oriented businesses 3. Identify similarities and difference between production and service oriented businesses and 4. Explain how hospitality business operations can be managed effectively using business tools and technology Reviewing the components of Operations Mgt. Planning Understanding final output and identifying the right processes that will make the out put valuable Decisions Must be made to match the raw materials and labor used to meet the requirements and expectations of end user. Organizing Directing, grouping employees, establishing teamwork to transform product into something saleable Leading Motivating, proving incentives and work plans so teams perform well Controlling Quality checks, consistency or service and reliability. Customer Expectations Sometimes this expected delivery of service changes depending on INDUSTRY STANDARDS Customizability of Service in the Hospitality Industry is unique. Operation becomes complex if businesses takes higher volume and caters to different target markets within the day Guest Expectations of a Standard Room Hotel Accomodations What should be on a standard room facilities? https://www.menti.com/alk9odwnvuz 6 Operations Mgt. Operations is crucial for food service and accommodation facilities businesses. Operations are responsible for transforming raw materials and labor into products and service that customer buys. Quality Price customers are able/willing to pay. When proper tools and techniques are applied business can maximize profit by satisfying guest and customers. Levels of product according to Kotler Core The fundamental problem your product solves or the need it fulfills Generic The basic version of the product that delivers the core benefit. This includes the essential features and attributes that allow it to function as intended. Expected The set of features and attributes that customers normally expect when they buy a certain product category. Augmented Additional features and services that differentiate your product from competitors and add extra value to the customer. Potential Features and functionalities that are not currently offered but have the potential to be developed in the future General Difference in Operations Intensity of Resources and Tech used when maintaining inventory and applying techniques when transforming inputs into consumable items. Service Oriented Short processing times Quick turnaround Merchandising Stock up materials High-volume inventory More complex and use of sophisticated tech Issues faced in Operations Customer Needs and Wants from the Marketing Personnel Ensuring the availability of Supply Maintaining Quality Maintaining Processing Time Monitoring the Process Activities, expertise, and technologies operation issues Business Tools and Technologies that address Operation Mgt. Concerns Information Telephones Emails Record Keeping and Data processing Manuals Audits Internet Broad Platform of Transformation B2B B2C B2B2C AI (recently)