Aligning Operations Management in Tourism and Hospitality to Business Tools and Technology

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Questions and Answers

Which level of product, according to Kotler, represents the fundamental problem that your product solves or the need it fulfills?

  • Core (correct)
  • Generic
  • Expected
  • Augmented

In the context of operations, what does 'Intensity of Resources' refer to?

  • The amount of labor required
  • The investment in marketing
  • The quality control measures
  • The level of technology used (correct)

Which level of product includes additional features and services that differentiate your product from competitors?

  • Potential
  • Augmented (correct)
  • Generic
  • Core

What is the purpose of the 'Expected' level of product according to Kotler?

<p>To provide essential features customers expect (A)</p> Signup and view all the answers

Which factor plays a crucial role in maximizing profit by satisfying guests and customers?

<p>Quality Price (D)</p> Signup and view all the answers

What distinguishes the 'Generic' level of product from the 'Core' level?

<p>Basic version with essential features (D)</p> Signup and view all the answers

What is the main purpose of the 'Controlling' component in Operations Management?

<p>Maintaining consistency in service (A)</p> Signup and view all the answers

How does the 'Organizing' component in Operations Management contribute to effective operations?

<p>By directing and grouping employees effectively (C)</p> Signup and view all the answers

Why is customizability of service important in the Hospitality Industry?

<p>To cater to different target markets effectively (D)</p> Signup and view all the answers

In the context of Hospitality business operations, what does 'Guest Expectations of a Standard Room' refer to?

<p>Expectations regarding room cleanliness and hygiene (D)</p> Signup and view all the answers

How does Operations Management play a crucial role in food service and accommodation facilities?

<p>By being crucial for the success and smooth functioning of businesses (A)</p> Signup and view all the answers

What is the significance of 'Identifying similarities and differences between production and service-oriented businesses' in Operations Management?

<p>To better understand how to manage service-oriented businesses effectively (B)</p> Signup and view all the answers

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