HPPE Lec No.5 PDF

Health Program Planning and Evaluation Dr. Abdelsalam Mohamed Daoud Department of Epidemiology Faculty of Public Health Jazan University 1 Tools of strategic planning There are several analytic techniques or tools that can be used in strategic planning; let us look at two of that you might find...

Health Program Planning and Evaluation Dr. Abdelsalam Mohamed Daoud Department of Epidemiology Faculty of Public Health Jazan University 1 Tools of strategic planning There are several analytic techniques or tools that can be used in strategic planning; let us look at two of that you might find useful, 1. SWOT Analysis and 2. PEST Analysis. 2 What is a SWOT analysis and why should we use it ? ‫ إلى تحديد‬SWOT ‫يرشدك تحليل‬ ‫ا=يجابيات والسلبيات داخل مؤسستك‬ ‫ في البيئة‬،‫)القوة والضعف( وخارجها‬ .(‫الخارجية )الفرص والتهديد‬  A SWOT analysis guides you to identify the positives and negatives inside your organization (Strength & Weakness) and outside of it, in the external environment ‫يمكن أن يساعد تطوير الوعي الكامل‬ (Opportunity & Threat). ‫بوضعك في‬ .‫ستراتيجي وصنع القرار‬Z‫كل من التخطيط ا‬  Developing a full awareness of your situation can help with both strategic planning and decision -making. ‫؟‬SWOT ‫متى نستخدم تحليل‬ When do we use SWOT analysis? We might use it to: .‫ت للمشاكل‬5‫حتما‬5‫استكشف ا‬ Explore possibilities to problems. .‫اتخذ قرارات ?بادرتك‬ Make decisions for your initiative. .‫حدد أين يمكن التغيير‬ Determine where change is possible. Adjust and refine plans mid-course. .‫ضبط الخطط وصقلها في منتصف ا?سار‬ .SWOT ‫العوامل التي يجب مراعاتها في تحليل‬ Factors to consider in a SWOT analysis. .‫جراء تحليلك‬8 ‫طروحة في كل مربع من مصفوفة اثن= في اثن= دلي; مفيدا‬I‫سئلة ا‬L‫توفر ا‬ There are 4 sets of factors to consider in a SWOT. The questions posed in each square of a two‐by‐two matrix provide a useful guide .‫عليها‬ for‫جابة‬8‫وا‬conducting your analysis. ‫سئلة الجيدة‬L‫ على طرح ا‬SWOT ‫تعتمد فائدة تحليل‬ The usefulness of the SWOT analysis depends on asking and answering good questions. .‫ ستحتاج إلى التركيز على أهم العوامل التي تحددها‬،‫بعد العصف الذهني‬ After brainstorming, you will want to focus on the most important factors that you identify. Remember, strengths and weaknesses usually refer to internal factors (within your organization) and opportunities and threats usually refer to external factors. (‫تذكر أن نقاط القوة والضعف عادة ما تشير إلى عوامل داخلية )داخل مؤسستك‬ .‫وعادة ما تشير الفرص والتهديدات إلى عوامل خارجية‬ Listing Your Internal Factors: Strengths and Weaknesses (S, W) General areas to consider ‫ت العامة التي يجب مراعاتها‬1‫جا‬2‫ا‬ • Human resources - staff, volunteers, board members, target population • Physical resources - your location, building, equipment • Financial - grants, funding agencies, other sources of income • Activities and processes - programs you run, systems you employ • Past experiences - building blocks for learning and success, your reputation in the community Listing External Factors: Opportunities and Threats (O, T) ‫ تسيطر عليها مجموعتك‬0 ‫تشمل القوى والحقائق التي‬ Forces and facts that your group does not control include • Future trends in your field or the culture • The economy - local, national, or international • Funding sources - foundations, donors, legislatures • Demographics - changes in the age, race, gender, culture of those you serve or in your area • The physical environment (Is your building in a growing part of town? Is the bus company cutting routes?) • Legislation (Do new federal requirements make your job harder...or easier?) • Events Local, national or international events :SWOT ‫خطوات إجراء تحليل‬ Steps for conducting a SWOT analysis: .‫قم بتعي; قائد أو ميسر مجموعة‬  Designate a leader or group facilitator. ‫قم بتعي; مسجل‬  Designate a recorder to back up the leader if your group is ‫ دع جميع‬.‫ والغرض منها في مؤسستك‬SWOT ‫قدم طريقة‬ large. .‫شارك; يقدمون أنفسهم‬W‫ا‬  Introduce the SWOT method and its purpose in your organization. Let all participants introduce themselves. .SWOT ‫نشاء تحليل‬X ‫اطلب من كل مجموعة تعي; مسجل؛ وتوجيههم‬  Have each group designate a recorder; direct them to ‫تفق عليه‬W‫جموعة في الوقت ا‬W‫إعادة تجميع ا‬ create a SWOT analysis. .‫ قم بمناقشة النتائج وتسجيلها‬.‫شاركة النتائج‬W  Reconvene the group at the agreed-upon time to share results. Discuss and record the results.  Prepare a written summary of the SWOT analysis to give .;‫ لتقديمه للمشارك‬SWOT ‫قم بإعداد ملخص مكتوب لتحليل‬ to participants. SWOT analysis in health sector