How to Make a Website User-Friendly and SEO-Friendly PDF

How to make Usability and good User Experience o Easy to use, navigate, and understand o Provide direct, actionable information o relevant to the query o Professionally designed and accessible to modern browsers Deliver high quality, legitimate, credible content...

How to make Usability and good User Experience o Easy to use, navigate, and understand o Provide direct, actionable information o relevant to the query o Professionally designed and accessible to modern browsers Deliver high quality, legitimate, credible content Steps to make Content Strategy 1. Plan ( Target audience- understand key audiences and their needs) 2. Create (Quality is important than quantity ) Be original Use multiple contents ( videos ,infographics…,) 3. Manage (Maintain and update content) Elements you should optimize on your pages o URL o Title o Description o Headers o Body text Images o Non-elements text o Videos o Audio clips How to make a good URL Structure o Domain, sections, categories, and pages all combine to form your site’s URL structure Bad – http://www.campbellskitchen.com/RecipeDetail.aspx?recipeId=25085&categoryId=1&ref=%2fRec ipeCategoryaspx%3fcategoryId%3d1%26fbid%3dc1t2rh5HMG8&fbid=c1t2rh5HMG8  Good - http://www.campbellskitchen.com/quickeasy/creamy-ranch-pork-chops-rice URL CONSTRUCTION GUIDELINES Employ empathy place yourself in the mind of a user and look at your URL your URL is appropriately descriptive. Shorter is better while a descriptive URL is important, minimizing length and trailing slashes will make your URLs easier to copy and paste. Keyword use is important (but overuse is dangerous) overuse will result in less usable URLs and can trip spam filters. Go static the best URL are human-readable and without lots of parameters, numbers, and symbols. Use hyphens to separate words (-) instead of underscore or spaces Meta Description Index/no-index tells the engines whether the page should be crawled and kept in the engines' index for retrieval (save your page on its database) No-index why??? Private data on page or deep web : pages about illegal products Follow/no-follow tells the engines whether links on the page should be crawled. By default, all pages are assumed to have the "follow" attribute. NO-Follow why??? In a blog were people comments include visit other pages (sometimes the pages are spam or illegal) Example: no-archive is used to restrict search engines from saving a cached copy of the page. Meta description tag should appear after the Meta description tag in your HTML Head section and should contain all the words used in the Title and Description tags. It needs to contain all the keywords used in the Title tag, and it should be written like a sentence because this is often what search display within a result listing (snippet). Any word should not appear more than twice. The length guideline is 12 to 24 words. Tag exists as a short description of a page's content search engines do not use the keywords or phrases in this tag for rankings, search engines generally will cut snippets longer than 160 characters, so it's generally wise to stay within in these limits. PAY PER CLICK ADS (PPA) The pay per click ads let you test different keyword phrases and find out what people search for that leads them to your site. To buy a pay per click ad, go to the chosen search engine’s paid search website (Google AdWords) and bid on a particular keyword phrase for which you want your ad to appear The search engine tracks how many times people click your ad and bills you monthly for the total clicks. Generally, the highest bidders are awarded the top positions on the search results (though with Google, some relevance factors do affect the order). Keep in mind that pay per click campaigns require constant monitoring and revision. Over time, you must change your listings, removing the under performers and adding new ones. You want to identify keywords that are costing far more than the profits they generate and discontinue them, while keeping track of these lessons learned to apply them to your natural search engine optimization as well.(Use Search engine Analytics) You can use pay per click (PPC) ads to provide clues that help you optimize your website for organic results, such as Which keywords bring traffic (lots of visitors)to your site Which keywords don’t bring traffic to your site Which keywords bring the right kind of visitors to your site(for Example, ones that convert to customers) Long tail and head terms Head Terms Definition: Head terms are short, highly searched keywords that typically consist of one or two words. Example: "Shoes," "Travel," or "Fitness." Characteristics: o High search volume: These keywords attract a large number of searches. o High competition: Many websites are targeting these keywords, making it challenging to rank for them. o Broad relevance: They cover a wide topic but may not attract highly targeted traffic. Long Tail Keywords Definition: Long tail keywords are longer, more specific phrases, usually containing three or more words. Example: "Best running shoes for flat feet" or "Budget travel tips for Europe." Characteristics: o Lower search volume: These keywords have fewer searches compared to head terms. o Lower competition: Fewer websites target these phrases, making it easier to rank. o High specificity: They attract highly targeted traffic, often leading to higher conversion rates because they address specific queries. Mix of head terms and long-tail keywords o Head terms are keywords phrases that are generally shorter and more generic -- they're typically just one to three words in length, depending on who you talk to. o long-tail keywords: Descriptive keywords that are used in less-common variations than other, more frequently used search terms, usually containing three or more words. o Stop word: These words are often filtered out when analyzing keywords since they add little value to search intent. However, sometimes including stop words can be important for natural-sounding content that meets user intent Keyword Evaluation and Tools o Popular Tools: Highlighting key tools for keyword research like Google Keyword Planner, SEMrush, and Uber suggest to assess keyword potential. o Keyword Trend Analysis: Using Google Trends to track seasonal keyword popularity and adjust strategies.