ESTECH030 Handouts 9 Customer Discovery & Persona PDF
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Y.E. Fernandez
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This document is a set of handouts on customer discovery and customer personas. It outlines questions to ask customers, and includes data on a specific customer Dr. Philippe. The handouts are for business students.
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ESTECH030 Handouts 9 Prepared and compiled by: Y.E. Fernandez Topic Coverage: Customer Discovery & Customer Persona Prepared and compiled by: Y.E. Fernandez CUSTOMER DISCOVERY What information d...
ESTECH030 Handouts 9 Prepared and compiled by: Y.E. Fernandez Topic Coverage: Customer Discovery & Customer Persona Prepared and compiled by: Y.E. Fernandez CUSTOMER DISCOVERY What information do you need Customer Segmentation Think demographics Problem Discovery What tasks take up the most time in your day? Problem Validation Tell me about the last time you ran out of water… Product Discovery What do you think could be done to help you? Product Validation What do you think of this solution? Product Optimization What could be done to make this better? What’s the hardest part of this process/solution? 3 Copyrighted © 2017 Property of TrendMobility LLC. No reproduction or use is permitted without written consent. CUSTOMER DISCOVERY Copyrighted © 2017 Property of TrendMobility LLC. No reproduction or use is permitted without written consent. CUSTOMER DISCOVERY Copyrighted © 2017 Property of TrendMobility LLC. No reproduction or use is permitted without written consent. CUSTOMER DISCOVERY Copyrighted © 2017 Property of TrendMobility LLC. No reproduction or use is permitted without written consent. Inspecting Customer Discovery Team’s Task to accomplish Customer Interview/Survey Task 1. Each Team should find five(5) persons as possible customer of your product or service to be interviewed or surveyed. 2. Formulate the desired questions you want your interviewee to answer relevant to the information you need for your product or service. Number of questions must not exceed 10 questions or less than 5 questions, excluding the demographics Name, Age, Civil Status, Educational Attainment, Type of profession: student, teacher, housewife, engineer, call center agent, etc. 3. Give the summary details, profiles and results for each of your interviewee.
