Group 1 Presentation on Philippine Tourism PDF

UR IS M TO AN D S TR Y IND U M Y O N O EC P r e se n t e d b y: G ro up 1  Group 1 Rabulan, Wilson Ethan D. Balane , Faith Zoey C. Lim, Lexiz Lendrix R. OBJECTIVES:...

UR IS M TO AN D S TR Y IND U M Y O N O EC P r e se n t e d b y: G ro up 1  Group 1 Rabulan, Wilson Ethan D. Balane , Faith Zoey C. Lim, Lexiz Lendrix R. OBJECTIVES: O U R I SM T H E T IN ES ; RS T A ND P H IL IPP U R C E S E UND TRY IN TH E R E SO S E R E N T IN D U E DI FF R N T H IN E S ; ES LEA PH IL IP P HIL IP PI N IS M TH E TH E P O U R OF H O W E D IN T Z LEARN RCES UTILI F R E S O U Y P E S O S T R Y ; E N T T ; A N D INDU THE DIFFE HILIPPINE R S KNOW M IN THE P S POPULAR INES. O U R IS A R IOU ILIP P T TH E V H E P H W SIN T KNO T IO N E S T INA D INTRODUCTION  INTRODUCTION Tourism and hospitality play a crucial role in the Philippine economy, contributing to job creation and revenue generation. The tourism industry contributes an average of 5.9% to GDP from 2000- 2012, with employment increasing to 10.6% from 2010-2012. The Philippines' rich biodiversity, historical and cultural heritage, and tourism marketing campaigns have contributed to its economic growth. The tourism industry employed 3.8 million Filipinos in 2011, contributing to 10.2% of national employment.  PHILIPPINE ECONOMY GROWTH Philippine Economy Grows by 6.8 Percent in the First Quarter of 2018. The Philippine economy grew 6.8% in Q1, driven by manufacturing, services, and trade. Industry, services, and agriculture experienced the fastest growth. Per capita GDP and GNI also increased. The Philippines' official heritage properties are listed under various government agencies, including the Philippine Registry of Cultural Property and the National Integrated Protected Areas System. Tourism contributes 5.76% to GDP and employs 3.69 million people. However, growth rates are low compared to other ASEAN countries, with the country ranking below all ASEAN countries except Myanmar, Lao PDR, and Cambodia.  FIGURE 1 - THE PHILIPPINE TOURISM DIAGNOSIS  ECONOMIC CONTRIBUTION AND ITS FUTURE PERSPECTIVE Travel and Tourism contributed 4.2% of GDP in 2013 to PHP 47 billion, with growth expected to reach PHP 843.3 billion by 2024. Travel and tourism contributed 11.3% of the Philippines' GDP in 2013, with a projected 5.6% annual growth to PHP 2,299.1 billion by 2024. The industry generated 1,226,500 jobs in 2013, accounting for 3.2% of total employment. The Philippines ranks 79th out of 136 countries in the 2017 Travel and Tourism Competitiveness Report, with its best-rated features being price competitiveness and natural resources  PHILIPPINES PRODUCT PORTFOLIO The product portfolio of the country that are being developed and marketed for economic Nature Tourism Sun and Beach Tourism contribution purposes that help improve the economic condition of every destination or locality are as follows; Cultural Tourism Cruise and Nautical Tourism  Leisure and MICE and Events Health, Wellness, and Entertainment Tourism Tourism Retirement Tourism Diving and Marine Education Tourism Sports Tourism Market-product analysis recommends priotizing nine tourism products towards enriching the tourist experience and boosting product diversification.  ATTRACTIONS Rice Terraces Intramuros yon Volcano Ma Chocol ate Hill s immovable tangible heritage The Philippines has at least 144 distinct ethno-linguistic groups ( all are classified as Filipinos, both mainstream and indigenous, by the government), each having its own distinct cultures. Each region of the Philippines has different traditions, honed and conserved by numerous ethnic groups distinct from each other. The following are the most significant natural and cultural heritage sites of the Philippines: Pangasinan- Ilocandia Region Churches of Ilocandia (includes Paoay Church, UNESCO World Heritage Site and Santa Maria Church, UNESCO World Heritage Site). Vigan, UNESCO World Heritage Site Bolinao Heritage Railways and Stations of Luzon Spanish Colonial Fortifications of the Philippines Laoag  Igorot (Cordillera) Region Rice Terraces of the Philippines Cordilleras, UNESCO World Heritage Site. Churches of Cordillera Kabayan Mummy Burial Caves Alab Petroglyphs Mount Pulag Baguio City, UNESCO Creative City Lubuagan Kiangan Sagada Balbalasang-Balbalan National Park Cassamata Hill National Park Mount Data National Park  Cagayan Valley Region Churches of Cagayan Valley ( including Tumauini Church ) Batanes Lal-lo and Gattaran Shell Middens Sierra Madre Range Penablanca Petrographs Paleolithic Archeological Sites in Cagayan Valley ( including Awidon Mesa Formation and Callao Limestone Formation). Kalipung-awan (Philippine) Rise  Luzon (Central Luzon) Region Churches of Manila (including San Agustin Church, UNESCO World Heritage Site, Tondo Church, Binondo Church, Quiapo Church, San Sebastian Church, Malate Church, Santa Ana Church, and Ermita Church). Intramuros Rizal Park (including National Museum if the Philippines, Rizal Monument, and the National Library of the Philippines) University of Santo Tomas National Monuments of Manila (including the People Power Monument) Las Pinas-Paranaque Critical Habitat and Ecotourism Area, Ramsar Wetland Site Taal Churches of Mayon Volcano Singnapan Cave Calabarzon Ticao Island Cultural Petrographs Kawit Landscape Churches of Siriaya Churches of Mimaropa Tayabas Bicolandia (including Mount Iglit-Baco Sierra Madre Range Daraga Church) National Park, ASEAN Angono Petroglyphs Mount Isarog Heritage Park Limestone tombs of Whale-shark Mount Mantalingajan Kamhantik Congregation Areas Cuyo Archipelago Mount Makiling, in the Philippines Tabon Caves ASEAN Heritage Park (including Donsol) Romblon Heritage Railways Sibuyan Island Kalayaan and Stations of Luzon (including Mount Spanish Colonial Mount Banahaw Guiting-Guiting) Fortifications of the Spanish Colonial Puerto Princesa Philippines Fortifications of the Subterranean Reef, Boac Philippines UNESCO World Culion Corregidor Heritage Site Naujan Lake National Kalipung-awan Apo Reef Park, Ramsar Wetland (Philippine) Rise Coron Island Site Pagsanjan Falls  intangible heritage SOCIAL PRACTICES, RITUALS AND FESTIVE EVENTS UNESCO Intangible Cultural Element Punnuk (Traditional Tugging Ritual) of the Ifugao, Ilocano Atang for the Dead Magpandipandi of the Yakan Hanunoo Mangyan Kinship Kesiyahan of the Tboli Bagongonon of the Kalinga Pasaka of the Hanunoo Mangyan Ba`i a Labi Coronation of the Maranao Kapayvanuvanuwa Fishing Gomanan of the Bagobo Dawdawak Ritual of the Kankanay Prayer rituals of Kankanay Adumba Rituals of the Kalinga Isama rites of Samal Kalagan Rites of Passage Yabyab Rites of the Kalinga Ati-atihan festival of Aklan Mo-ninum Ritual of the T'boli Apung Iru of the Kapampangan Kuraldal Atlung Ari of the Kapampangan Peñafrancia Fluvial Festival of the Bicolano Erwap (Rain Ritual) of the Bontok Sama Mortuary Rituals—Itneg death and Burial Rituals Pagbuy'is Ritual of the Tagbanwa Lekat (Ritual Massage) of Maguindanao Hamboki'an of the Ikalahan Pag-gunting Rites of the Tausug Uyaue (Baiya) Ritual of the Ifugao. Yakan Musical Instruments Bubo and Other Fish Traps of the Ilocano Sarimanok of the Maranao Yuvuk of Itbayat Mountain Terraces craftsmanship of the Ifugao  Piña Loom-weaving of the Aklanon Tepo Mat (Baluy Mat Weaving) of the Sama Tikog Mat of the Waray Saked - Broom-making of the Kalinga Balaka - Nito Hat of the Kankanay. As an archipelago composed of 7,641 islands, the Philippines offers a range of attractions such as the white sand beaches of Boracay, shopping centers of Metro Manila, surfing spots in Siargao, rice terraces of Ifugao, Mayon Volcano in Albay, diving sites of Palawan, heritage houses in Vigan, and the cultural attractions of Cebu. The island of Luzon is considered the political and economic center of the Philippines. The economy of Luzon is centered in Metro Manila, the national capital region. The Visayas, the central island group of the Philippines, is the head country`s biodiversity. The most popular beach destination in Visayas the island is popular for its pure white sand beaches and has been a favorite destination for Local and foreign visitors. Aside from white sand beaches, Boracay is also a popular destination for relaxation, tranquility and exciting nightlife Mindanao, the southernmost island of the Philippines, is known for its mean ranges; it is one of the best climbing destinations in the Philippines.  Mindanao to the country's highest mountain, Mount Apo. The mountain has a wide range of flora and fauna, including Philippine eagle. Thus, Filipino cuisine is the polymerization of 144 cuisines in the Philippines, coming from separate ethno-linguistic groups. Examples of Filipino food include kare-kare, lumpia, pancit, lechon, inasal, pinakbet, sisig, leche flan, halo-halo, pandesal, champorado, kinilaw, tocino, ensaymada, pitsi-pitsi, sapin-sapin, adobo, puto. The Philippines offers various types of tourism, including beach and diving tourism, hiking tourism, research and education tourism, arts and crafts tourism, and pilgrimage tourism. Beach tourism is a major draw for visitors, with the country being surrounded by beautiful beaches that have gained international recognition. Hiking tourism is also becoming popular, with famous hiking destinations such as Mount Apo and Mount Pulag attracting both locals and foreigners. Research and education tourism are on the rise in the Philippines, with universities and biodiversity sites attracting researchers from around the world. Arts and crafts tourism has seen growth in recent years, with an increase in art museums, galleries, and festivals. The country is also known as the Catholic pilgrimage capital of Asia, with many historical churches attracting pilgrims and tourists.  Historic mosques, temples, and indigenous places of worship like Dahab can be found throughout the Philippines, reflecting the country's deeply religious nature. Churches dating back to the Spanish era are preserved and draw many visitors, both domestic and foreign. The country is known for its numerous festivals, making it a popular destination for fiesta tourism. These festivals, such as the Sinulog Festival in Cebu and the Kadayawan Festival in Davao, showcase different traditions and cultural practices. Wellness tourism is also on the rise in the Philippines, with practices like hilot (traditional Filipino healing) gaining popularity in spas and hotels. Staycations, where individuals stay in hotels for relaxation purposes, have become a trend, along with activities like yoga. These wellness practices have economic benefits for both the local communities and tourists. Overall, the tourism industry plays a significant role in boosting the country's economy and promoting cultural exchange.  In 2000, 698 million people travelled to foreign countries, spending over $575 billion, making tourism the world's number one exporter. Tourist attractions contribute to government revenues, provide employment, stimulate infrastructure investment, contribute to local economies, and provide foreign exchange earnings. Examples of tourist attractions include forests, national parks, ethnic communities, historical structures, cultural events, art galleries, museums, botanical gardens, monuments, theme parks, historical trains and ships, and viewpoints. Other examples include forests, national parks, communities of different ethnicities, historical structures, cultural events, art galleries, museums, botanical gardens, monuments, theme parks, historical trains and ships, and historical views.  filipino cuisine Filipino cuisine is a blend of 144 distinct cuisines from various ethno-linguistic groups, originating from Austronesian origins and influenced by Indian, Chinese, Spanish, and American influences. This cuisine has evolved over centuries, adapting to indigenous ingredients and local palates, enriching the archipelago's cultures. Examples of Filipino food include kare-kare, lumpia, pancit, lechon, kaldereta, inasal, pinakbet, sisig, leche flan, halo-halo, pandesal, champorado, kinilaw, tocino, ensaymada, pitsi-pitsi, sapin-sapin, adobo, puto, chicharron, bibingka, hopia, ube, gulaman, pinangat, satti, rendang, tinola, sambal, mami, lugaw, dinengdeng, atchara, nata de coco, kutsinta, suman, isaw, polvoron, pinikpikan, and balut.  TYPES OF TOURISM IN THE PHILIPPINES Beach and Diving Arts and Crafts Tourism Research and Tourism Hiking Tourism Education Tourism Wellness Tourism Fiesta Tourism Pilgrimage Tourism Beach and Diving Tourism As an archipelago, the country is surrounded by water, with beautiful beaches all over the part of the country. Beach tourism is currently the major tourist draw of the Philippines. Various beaches in the Philippines have landed in multiple magazines, ranking them anywhere between 1st place to 8th place.  Hiking Tourism Hiking is a rising form of tourism in the Philippines, especially among locals and Western foreigners. Among the most famous hiking areas in the country are Mount Apo, Mount Pinatubo, Mount Halcon, Mount Banahaw, Mount Makiling, and Mount Pulag. Research and Education Tourism Due to the diverse number of flora and fauna of the country, researchers from around the world have flocked various biodiversity sites in Philippine environmental corridors.  Arts and Crafts Tourism Arts and crafts tourism in the Philippines has recently expanded following several attemps to stablish a cultural renaissance. The numbers of art museums, galleries, exhibition, festivals, and town fairs throughout the country have doubled in the past 10 years. Pilgrimage Tourism The Philippines is the Catholic pilgrimage capital of Asia, possessing hundreds of olden churches, most of which were established between the 15th to 19th centuries throughout the eathquake baroque architecture. Historic mosques, temples, and indigenous places of worship such as dambanas are also present throughout the country.  Fiesta Tourism Various festivals in the country are flocked annually by both locals and foreigners. The country has been known as the traditional capital of the world's festivities and the capital of fun due to the thousands of festivals which happen in the country, most of which are annual spectacles. The Sinulog Festival in Cebu, Kadayawan Festival in Davao, Ati-Atihan Festival in Aklan, Dinagyang Festival in Iloilo, Penagbenga Festival in Baguio, Mariones Festival in Marinduque, Pahiyas Festival in Quezon Province, Obando fertility Rites Festival in Bulacan, Pintados Festival in Leyte. Wellness Tourism Wellness tourism in the Philippines has doubled due to the rise of "hilot" healing practices in spas, bath houses, and hotels, as well as increased patriotism for whole-body firewood pot bathing and indigenous herbal usage. Staycation and yoga, rooted in indigenous Filipino cultures, have also become trends.  ECONOMIC IMPACT The tourism industry generates substantial economic benefits to both host countries and tourist's home countries. Especially in developing countries, one of the primary motivations for a region to promote itself as a tourism destination is the expected economic improvement. According to the World Tourism Organization, 698 million people travelled to a foreign country in 2000, spending more than US$478 billion - making tourism the world’s number one export earner, ahead of automotive products, chemicals, petroleum and food.  tourist attractions can: Contribute to government revenues, direct contributions are generated by taxes on incomes from tourism employment and tourism businesses, and by direct levies on tourists such as departure taxes. Provide employment. Stimulate infrastructure investment. Contribute to local economies. Provide foreign exchange earnings. other examples of tourist attractions are: Forests, national parks and reserves of flora and fauna; Communities of different ethnicities; Constructions and structures (old prisons, libraries, castles, bridges, skyscrapers, among other) and historical places; Cultural and sports events; Art galleries and museums; Botanical gardens and zoos; Monuments Theme parks, Historical trains and ships; Viewpoints. THE MUSLIM MILLENNIAL TRAVELLERS The Mastercard-Centurrating Global Muslim Travel Index 2018 predicts that by 2020, Muslim travel could generate up to $220 billion in income, a significant trend for tourism and hospitality industries. The Muslim market presents both opportunities and threats for countries and organizations. Muslim travelers have always been open to exploring the world, with Islamic explorers like Abu al-Hasan al-Mas'udi and Ibn Battuta exploring cultures and history. In the 21st century, millions of faith-compatible travelers are accelerating their travels, presenting a significant opportunity for countries and organizations to adapt.  MILLENNIALS Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. They are typically defined as individuals born between 1981 and 1996. This generation is characterized by their elevated usage of and familiarity with the Internet, mobile devices, and social media, earning them the title “digital natives” at one point. They were the first to grow up with the Internet, which has given them a unique global perspective compared to previous generations.  MILLENIAL’S CHARATERISTIC Tech-Savvy: Millennials are considered the first digital natives, having grown up during the rise of the internet and mobile technology. Value-Driven: They tend to prioritize meaningful work over monetary gain, seeking careers that offer a sense of purpose and the opportunity to make an impact. Educationally Invested: This generation has higher levels of educational attainment compared to their predecessors. Economic Challenges: Many millennials have faced economic hardships, such as the Great Recession, leading to difficulties in achieving traditional life milestones. Civic-Oriented: They are often community-focused, with a strong sense of social responsibility and a desire to contribute to societal improvement. Diverse and Inclusive: Millennials are generally more open-minded and supportive of diversity and inclusion efforts. Health-Conscious: There is a trend among millennials to be more health-conscious and focused on wellness. Delayed Milestones: They are known for postponing major life events like marriage and homeownership. Collaborative: Millennials value collaboration and flat organizational structures over traditional hierarchical models. Flexible: They prefer flexible work arrangements and value work-life balance.  GENERATION ME The debate surrounding millennials' self-entitledness and open-mindedness is ongoing, with some arguing they are more self-centered than previous generations. This generation, known as Generation Me, is often referred to as Generation Me. Research from the 2016 SPSP meeting revealed that millennials believe they are more narcissistic than previous generations, but they dislike it. The increase in narcissism is only slight compared to other generations. Despite this, millennials are generally described as more open-minded, supportive of women's rights and equal rights for minorities, confident, self- expressive, liberal, upbeat, and receptive to new ideas and ways of living. MUSLIM MILLENNIAL AND TRAVELING In the era of digitalization and modernization, travel has become a lifestyle rather than just a dream. Around one billion Muslims under 30 make up 29% of the global young population aged 15-29.5. Muslim majority countries make up a large portion of Muslim millennials, who are expected to inject US$100 billion worth of travel expenditure into the travel industry by 2025. This sector is predicted to contribute significantly to the global travel industry, despite the fragmented nature of the travel industry. Millennials, who travel 35 days a year, prefer all-inclusive beach vacations and spa treatments, and despite their #YOLO philosophy, spend less on hotels than other generations. They stayed in 75% of hotels on their last trip, making them the most frequent travelers. MUSLIM MILLENNIAL AND TRAVELING The MMTR 2017 shows that 46% of Muslim millennials travel two to five times a year, primarily for leisure, holidays, cultural experiences, or visiting family. Travel agents must consider factors like flight and accommodation costs, availability of halal food, and the importance of first-class experiences, affordability, and accessibility in their travel plans. The affluent young Muslim market segment presents significant potential for the international travel industry. With increased disposable income, these consumers seek exotic experiences and destinations. The Muslim millennial market is expected to drive growth, and service providers must understand their relationship with travel, value authenticity, affordability, and accessibility, while also catering to their faith-based needs. MUSLIM MILLENNIAL AND TRAVELING A study by MATTA reveals Saudi Arabia, Malaysia, and Turkey are the largest outbound travel markets for Muslim millennials in the Organization of Islamic Cooperation (OIC), while Germany, the Russian Federation, and India are the top three in non-OIC countries. MATTA reports that over 30% of 2016 Muslim travelers were millennials, with 30% belonging to Gen Z. With 121 million international visitors, over 72 million were part of either cohort. Muslim millennials travel for leisure, holiday, cultural experience, and visiting family, with 93% traveling for leisure, 63% for heritage, and 43% for visiting friends and relatives, facing challenges in adhering to Islamic beliefs. CHALLENGES OF MUSLIM MILLENIALS Muslim millennials face unique challenges such as balancing modern lifestyles with traditional faith practices, navigating technological advancements while maintaining halal standards, and redefining their cultural identity in a globalized world. Muslim millennials are navigating a complex landscape, balancing traditional Islamic values with modern societal norms. They face challenges in preserving religious identities, combating Islamophobia, and fostering interfaith dialogue. The rise of social media presents opportunities and challenges, while reconciling older generations' expectations with personal beliefs can lead to intergenerational conflicts. MUSLIM FRIENDLY URBAN ENVIRONMENT Muslim travellers in urban areas can enjoy facilities for performing five obligatory daily prayers, staggered throughout the day, in a dedicated, clean space before continuing their journey or activities. Public spaces in Muslim-majority countries often provide dedicated prayer facilities, known as "mushollas." However, these spaces don't have to be exclusively Muslim; universities and airports can also offer multi-faith prayer rooms or chapels, clearly marked in the building directory. A prayer-friendly facility should be clean, enclosed, segregated, and equipped for ablution. An arrow pointing towards Mecca and prayer mats, wall clocks, women's robes, and al- Quran copies can enhance the facility's Muslim-friendliness.  CONCLUSION Young Muslims aged 15-29 are projected to make up nearly 30% of the global population by 2030. Technology has made travel bookings easier, and the expansion of flights and transportation links across the Middle East, North Africa, and Asia has opened up new destinations for Muslim travelers. These destinations, often considered difficult for Muslims, are now on the radar of Muslim travelers, positively impacting the tourism GDP of these countries. A new landscape of travel start-ups has emerged, offering services such as rating hotels, reminding travelers of prayer times, and identifying halal restaurants. With this growing market, there are numerous commercial opportunities that are yet to be tapped. THANK YOU FOR LISTENING!!!  Quiz! Philippine Economy Grows by_?_Percent in Give the 7 Types of tourism in the philippines. the First Quarter of 2018. 1. 1. 2. 3. Give the 9 Philippines Product Portfolio. 4. 5. 1. 6. 2 7. 3. 4. Tourist attractions can:? (give at least one) 5. 6. 1. 7. 8. Other examples of tourist attractions are: (give 9. at least two) 1. 2.