Grade 8 Creative Technologies Multimedia Content Creation PDF

Creative Technologies Quarter 1- Module 2: Multimedia Content Creation 1 For the learner: 2 3 I.TRUE or FALSE: Write 😊 if the statement is correct and ☹ if it is incorrect. ______1. A storyboard is a graphic organizer that plans a narrative. ______2. S...

Creative Technologies Quarter 1- Module 2: Multimedia Content Creation 1 For the learner: 2 3 I.TRUE or FALSE: Write 😊 if the statement is correct and ☹ if it is incorrect. ______1. A storyboard is a graphic organizer that plans a narrative. ______2. Snow White and the Seven Dwarfs, is cited as the father of modern day storyboards. ______3. Multimedia authoring tools provide the framework for organizing and editing the elements of a multimedia project. ______4. Editing and organizing are features of digital publishing. ______5. Macromedia Flash is an example of Multimedia Authoring Tools. ______6. Icon‐based, event‐driven tools is a part of the Storyboard. ______7. Time‐based tools are best suited for messages with a beginning and an end. ______8. Cutting costs is one of the most obvious advantages of analog publishing. ______9. One of the other advantages of digital publishing is the number of people you can reach. ______10. Multimedia Authoring are the tools which provide the capability for creating a complete multimedia presentation, including interactive user control, are called authoring tools/programs. 4 What is a Storyboard? A storyboard is a graphic organizer that plans a narrative. Storyboards are a powerful way to visually present information; the linear direction of the cells is perfect for storytelling, explaining a process, and showing the passage of time. At their core, storyboards are a set of sequential drawings to tell a story. By breaking a story into linear, bite-sized chunks, it allows the author to focus on each cell separately, without distraction. A Brief History Depending on the source, either Howard Hughes, with the 1930 film, Hell’s Angels, or Walt Disney, with the 1933 animated film, Three Little Pigs, is cited as the father of modern day storyboards. In 1939, Gone with the Wind was the first live-action movie to be completely drawn out on storyboards before filming. The original storyboards showed stories broken up into pieces. Each piece of the story was drawn out on a card or piece of paper and pinned to a board in sequential order. Collaborators were then able to talk about and revise the story by looking at one part at a time, check to be sure it made sense, and plan for the production. Instead of redoing a large-scale drawing when changes were made, a single card could be reordered, redrawn, or even deleted. The ability to make changes easily ahead of time saves a lot of time and money. Application: How can I use a Storyboard? Over the last 80+ years, the use of storyboards has grown. Following the roots of animation and movie-making, storyboards are used by advertisement agencies for commercials, directors for plays, and artists for comics. Storyboards have also found their way into the business world for modeling how customers will interact with new products. We all need to plan for something, whether it be at work, school, or home. Storyboarding out your desired outcome, even in a very simplified manner, helps you prepare for potential issues, make sure your plan is sound, and/or communicate ideas with others. There are many uses for storyboards in the entertainment industry, the business world, and education. Here are a few ideas to get you started 5  Multimedia Authoring Tools Multimedia Authoring: These are the tools which provide the capability for creating a complete multimedia presentation, including interactive user control, are called authoring tools/programs. Some of the examples are: 1. Macromedia Flash. 2. Macromedia Director 3. Author ware 4. Quest. One can also say that multimedia authoring is the creation of multimedia productions, sometimes called Movies or Presentations. As we are interested in computer science, we are mostly interested in interactive applications. 6  Authoring System in Multimedia Multimedia authoring tools provide the framework for organizing and editing the elements of a multimedia project. Authoring software provides an integrated environment for combining the content and functions of a project. It enables the developer to create, edit, and import data. In multimedia authoring systems, multimedia elements and events are often regarded as objects. Objects exist in a hierarchical order of parent and child relationships. Each object is assigned properties and modifiers. On receiving messages, objects perform tasks depending on the properties and modifiers properties and modifiers. Authoring Tools Capability Authoring tools should possess the following capabilities: 1. Interactivity 2. Playback 3. Editing 4. Programming / Scripting 5. Cross Platform 6. Internet Play y ability 7. Delivery/Distribution 8. Project organization Features of Authoring Tools Editing and organizing features. Programming features. Interactivity features. Performance tuning and playback features. Delivery, cross‐platform, and Internet playability features. Types of Authoring Tools Card‐ and page‐based tools. Icon‐based, event‐driven tools. Time‐based tools. 1. Card‐ and page‐based authoring systems Card‐ and page‐based authoring systems provide a simple and easily understood metaphor for organizing multimedia elements. 7  It contains media objects such as buttons, text fields, and graphic objects. It provides a facility for linking objects to pages or cards. 2. Icon‐based, event‐driven tools. Icon‐based, event‐driven tools provide a visual programming approach to organize and present multimedia. Multimedia elements and interaction cues are organized as objects in a flowchart. Flowchart can be built by dragging appropriate icons from a library, and then adding the content. 3. Time‐based authoring tools Time‐based tools are best suited for messages with a beginning and an end. Some time‐based tools facilitate navigation and interactive control. Macromedia’s Director and Flash are time‐ based development environments. Digital publishing -(or e-publishing) is exactly what it sounds like. It means using online technology to digitize and distribute media through electronic devices (computers, tablets, smartphones, etc.) It means using online technology to digitize print material and disseminate it through electronic devices. E-publishers are experts at their craft, creating editorial content and distributing it online to: Reach mobile and global audiences. 10 questions to ask yourself when choosing a digital publishing platform There is a myriad of e-publishing vendors to choose from. Unfortunately, some publishers commit to one without researching their options first. To build an effective working relationship with the platform of your dreams, you’ll need to consider how it fits your needs and into your budget first. So, ask yourself these important questions before making a purchase. 1. Is this platform easy to use? 2. How much does it cost? 3. Will it let me create what I need to create? 4. Is interactivity included? Can I add videos, pop-ups, and feedback plugins to my publications, for example? 5. Can I measure my content’s performance with built-in analytics? 6. Can this platform integrate with other services I’m currently using? 7. Will it let me target specific audiences? 8. Can I distribute my content across multiple channels? What sharing tools does it offer? 9. Can the content I create adapt to multiple devices and platforms? 10. Does this platform offer any support when or if I need it? 8  Advantages of Digital Platform Cut Costs Cutting costs is one of the most obvious advantages of digital publishing. Think about how much money gets spent on producing print editions: paper costs, paying printers, and shipping your publications. It all adds up. When your publication is digital, none of that is an issue anymore. You’ll still have overhead costs, of course — digital can’t make magazine production completely free — but they’ll be significantly reduced. It’s much cheaper to pay for web hosting services than it is to ship thousands of magazines across the country. You can put the money you save back into the business to help it grow even more. Go Green It’s pretty clear that we’ve got to do something about all the waste we create as humans. We like to think that we have unlimited landfill space, but that’s definitely not the case. You can do your part to help Mother Earth by going digital. Without creating a print edition regularly, you’ll save tons of paper from getting thrown away. Think of how much paper you need to send a magazine into circulation. When you choose to distribute content digitally instead of in print, you’re saving reams of paper. Reach A Wider Audience One of the other advantages of digital publishing is the number of people you can reach. With print publications, your circulation is limited. Production and shipping costs determine how many people you’re going to be able to reach. Plus, your print run gives you a pretty good estimate of how many people are going to get the chance to interact with your content. With digital, your audience is virtually unlimited. Local magazines can reach people from a different region of the country. National publications can expand their reach worldwide. Digital helps to make this happen at a much lower cost to you. Learn About Your Readers Of course, no matter what the size of your audience is, you’re going to want to learn more about your readers. Who’s consuming the content that you put out? What are they most interested in learning more about? You could pull demographic information from the data you collect as a print publication — like the geographic locations of your readers, for example. Digital publishing, on the other hand, makes it incredibly easy to access valuable information. Demographic information isn’t the only data that you can collect digitally. Wondering which articles people are gravitating towards? 9 You can take a look at your website analytics to see which headlines got more clicks than others. Then, you can tailor your content so that it’s something people want to read. The same thing gets applied to advertising data. If you study what people click on most often, that will give you valuable information about what they’re interested in. Easier Advertising Revenue Think of all the legwork you have to do to earn advertising money for a print publication. How many people do you have dedicated to just contacting potential advertisers to sell ad space? Anyone who’s tried to sell ads in a print publication knows how difficult it can be. Digital publications make advertising much easier. You’re able to use the data you collect to make your sales pitch much easier since they’ll be more likely to buy ad space if they know exactly who will see their ad. You can also sit back and let Google do all the hard work for you. Services like AdSense will automatically place ads that are tailored to each unique website visitor. Once it’s installed, you can watch the money roll in. Flexible Content Choices With print, you’re limited in the type of content you can provide. Photos and text are really the only things that you can offer. With digital publications, though, you can play around and get creative. Most people are aware of the emphasis that’s getting placed on video lately, but that’s not the only digital-only content you can provide. Would your audience enjoy an interactive poll? Can they hover over certain words or phrases to learn more? If you have younger readers, can you create games that can be played in your publication? If you can create it, you can include it in a digital publication. The possibilities are endless. Increase Digital Sales Do you sell or promote items in your publication? Think about all the steps that have to happen for someone to buy a product featured in a print publication. Let’s say it’s a coat. Once the reader has seen the product, they’re likely going to turn away from the print publication, go to Google, and look up the clothing company. Then they’ll browse through the website looking for the coat they want. Assuming they don’t get distracted and click away, they’ll find the coat then click “buy.” Now let’s compare that to the steps if you optimized a digital publication. As long as you’ve added a link to the product, all a reader has to do is click it and they’re taken straight to the page where they can buy it. Adding click through links to each product will make it much easier for the reader to locate and buy what they want, increasing your sales. 10 I. Essay : Answer the following questions in 3-5 sentences. 5 pts. each. 1. What is the difference between Digital Publishing and the usual publication of books, magazine and etc.? 2. What makes it easier to use digital platforms? 3. What are the impacts of Digital publishing in Society? Education? and Lifestyle? 4. What is a story board used for? 5. What are the advantages of using a storyboard rather than drawing a complete series of scenes? 11 Activity 1: Try your best to make a storyboard about something. It could be anything you like, a song, a memory, or a hobby. You will be graded based on the rubrics below. 12