Globalization PDF

GLOBALIZATION AND TECHNOLOGY PR & SOCIETY PUBLIC RELATIONS DEPARTMENT - GHANA INSTITUTE OF JOURNALISM GLOBAL SOLIDARY FOR PALESTINE We live in a world like pain at a part of the body that affects the entire body The interconnectedne...

GLOBALIZATION AND TECHNOLOGY PR & SOCIETY PUBLIC RELATIONS DEPARTMENT - GHANA INSTITUTE OF JOURNALISM GLOBAL SOLIDARY FOR PALESTINE We live in a world like pain at a part of the body that affects the entire body The interconnectedness and interdependent nature of the world create a global community. A community of sharing and caring for one another. Exchanging goods and migrating to different places A globe of nations  GLOBALIZATION Globalization is when businesses and other organizations develop international influence or start operating internationally. It is an interaction among individuals, businesses, countries and organizations around the world It is the increase in economic, social and political interdependencies worldwide (Vercic et al. 2015)  AREAS OF COOPERATION /FEATURES OF GLOBALIZATION Areas of cooperation includes; Globalization is about; Economics Economic Integration Politics Cross-border Connectivity Culture International Trade Technology Glocalization Environment Transfer of knowledge Universal laws and charters  TECHNOLOGY Technology involves applying scientific knowledge, skills, tools, and techniques to create, modify, and utilize systems, processes, and products to solve problems. Technology has been the driving force for connecting global ideas and transforming the world. For instance, globalization began to be used more commonly in the 1980s, reflecting technological advances that made it easier and quicker to complete international transactions.  THE INTERNET, GLOBALIZATION AND PUBLIC RELATIONS The internet, particularly social media, is often described as the ‘fourth media revolution’ due to its influence on globalization and general communication. Social media has transformed public relations both in terms of research and in practice. Companies are hugely impacted by these transformations, both negatively and positively. eg the Balenciaga gaffe The development of the internet in the 1960s and the subsequent development of the web browser transformed global communication to a different level.  THE INFORMATION AGE AND THE INTERACTIVE MEDIA Web1.0 (the information age) Web 2.0 (interactive media) The Web 1.0 created a website with Web 2.0 Web 2.0 refers to a second static, centrally controlled content generation of internet-based services and that is, no interactivity other than the applications that are open for collaboration facility to select from. Yet, it set the and high levels of interactivity. the central stage for the information age. principle of Web 2.0 is harnessing ‘collective intelligence’ Web 2.0 supported user generated content and it became the leap in technology that made social media communication possible and easier  GLOBALIZATION AND PUBLIC RELATIONS According to Sriramesh (2010), there are four major ways globalizations contributed to the world and by far global PR The increase of democratization around the world The formation of trading blocks (EU, NAFTA, ECOWAS etc Development and spread of new media Unity of the world in addressing common Problems. E.g. Human Trafficking, terrorism, environmental issues and health issues et  CONTRIBUTIONS OF GLOBALIZATION TO PUBLIC RELATIONS Globalization has contributed to the professionalization of public relations while also pushing it to expand its horizon beyond the developed west.” Yang and Taylor, 2014 Globalization has enabled PR to find new ways for organizations worldwide to address and meet critical demands by stakeholders, civil society, and other social actors to act responsibly and ethically in their day-to-day practices. Globalization has facilitated partnerships among PR organizations, creating a presence in every corner of the world. PR practitioners can pitch for jobs outside their countries, join international GLOCALIZATION AND PUBLIC RELATIONS This concept was developed from the combination of the words “globalization” and “Localization” It refers to the adaptation of global products, ideas, technologies services to fit the local context of a particular economy or region Glocalization thrives on the believe that there is the need to globalized the world. However, local cultures and preferences within regions and markets must be respected PR discusses glocalization in its link to global PR practice in the theory of generic principles and specific application.  CONTRIBUTIONS OF TECHNOLOGY TO PR AND ITS GLOBAL PRACTICE Enhanced Communication Information access Innovation and Creativity chatrooms to deal with audiences Social media to engage audiences Easy ways to conduct PR surveys Monitor events in real time GLOBALIZATION, PR AND HOW THE NEW MEDIA HAS ENABLED THE CONNECTION To Share news update and build relationship with targets audience and Stakeholders Real Time communication and feedback Spread of information across the globe through the interconnectedness of economies and society Helps in Understanding and adapt to different cultures, norms, and expectations  POPULAR CULTURE AND PUBLIC RELATIONS Popular culture is the collection of ideas, trends, activities, and products widely accepted or embraced by many people in the global community. Pop culture, a global concept, is significantly shaped by the influence of mass media (media normalization) and technology. It is the driving force behind its prevalence at a particular time. Pop culture may include hit songs, fashion trends, famous dances, etc. Thank You PUBLIC RELATIONS DEPARTMENT - GHANA INSTITUTE OF JOURNALISM