GEE 3 - Module 4 PDF

POPULAR Culture and the MEDIA (2) What is Media? In communication, media are the storage and transmission channels or tools used to store and deliver information or data. The word media is often referred to as synonymous with mass media or news media, but may refer to a single medium used to commun...

POPULAR Culture and the MEDIA (2) What is Media? In communication, media are the storage and transmission channels or tools used to store and deliver information or data. The word media is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose. What is Multi-Media? Multimedia is media and content that used a combination of different content forms. Media Literacy MEDIA refers to all LITERACY is the electronic or digital ability to encode means and print or and decode artistic visuals used symbols, and to to transmit synthesize and messages. analyze messages. What is Media Literacy? The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies. Information Literacy Information is a Literacy is the broad term that covers ability to understand, processed data, interpret, create, and knowledge derived communicate using from study, experience, printed and written instruction, signals or materials. symbols. What is Information Literacy? The ability to define problems in terms of their information needs, and to apply a systematic approach to search, locate, apply, and synthesize the information and evaluate the entire process in terms of effectiveness and = COMPONENTS OF INFORMATION LITERACY efficiency. IMPORTANCE OF MEDIA AND INFORMATION LITERACY Become a smart consumer of products and information. Learn to think critically. Recognize point of view. Identify the role of media in our culture; and Understand the type of influence made by media and how we can make informed choices. What is Technology Literacy? Technology literacy is a term used to describe an individual’s ability to assess, acquire and communicate information in a fully digital environment. It refers to a familiarity with digital information and devices, increasingly essential in a modern learning environment. Technology literacy is similar to digital literacy, in that an individual who is technologically or digitally literate is well-versed in thinking critically and communicating by utilizing technology. These individuals understand how to consume, create, authenticate and share digital content, and can easily adapt to new technologies. What are the similarities/differences among media literacy, information literacy and technology literacy?