FY Advertising - I Practical Sem I 2024-2025 PDF

# LALA LAJPATRAI COLLEGE OF COMMERCE & ECONOMICS (AUTONOMOUS) ## AFFILIATED TO UNIVERSITY OF MUMBAI NAAC ACCREDITED - 'A' GRADE (CGPA 3.20) Lala Lajpatrai Marg, Mahalaxmi, Mumbai - 400 034. Tel.: 2354 8240 / 2354 8241 E-mail: [email protected] | [email protected] | Website: www....

# LALA LAJPATRAI COLLEGE OF COMMERCE & ECONOMICS (AUTONOMOUS) ## AFFILIATED TO UNIVERSITY OF MUMBAI NAAC ACCREDITED - 'A' GRADE (CGPA 3.20) Lala Lajpatrai Marg, Mahalaxmi, Mumbai - 400 034. Tel.: 2354 8240 / 2354 8241 E-mail: [email protected] | [email protected] | Website: www.lalacollege.edu.in **Ref. No. LLCA-33** **Date: 26/9/2024** ## F.Y.B.Com (C & D Divisions) ## Advertising - I ### External Exam Evaluation Practicals All students of F.Y.B.Com (C & D Divisions) opted for the subject Advertising – I (VSC) (SEM - I) are hereby informed to complete the following practicals in the Practical Journal Book: ### **AP1)** Develop a 360° IMC Campaign for any product or service of your choice covering the following points:- - Identification of Product/Service - Target Audience & Determination of Communication Objectives - Brand Messaging and Consistency - Budget Avenues - Cross Channel Synergy - Promotion Mix decisions - Mapping Consumer Journey - Long Term engagement - Exploring emerging technologies in IMC. - Measuring IMC Effectiveness. (ROI, brand awareness & engagement rates) ### **AP2)** With a suitable diagrammatic representation study a Product Life Cycle of any one established product/service and trace the strategies adopted by advertisers in various stages of the life cycle of a product/service. ### **AP3)** Launch any one product/service from the following and analyse the marketing mix elements with relevant supporting prototypes. - Health Drink - Courier Services - Soap - Canteen Services ### **AP4)** Prepare a Print Ad for the following types of Advertisements for any product/service of your choice: - Green Advertising or Advocacy Advertising - Public Service Advertising or Rural Advertising ### **AP5)** Prepare an Audio Visual commercial ad or a social ad promoting a hypothetical product/service. In addition to it prepare a story board for the same to be put up in the journal. ### **AP6)** Develop a comprehensive media plan for the launch of a new product; taking into account the balance between reach, frequency and GRPs. Students are informed to follow the below given steps: 1. Choose a hypothetical product and define your target audience, media objectives. 2. Research Media Channels that best reach your audience. 3. Devise a frequency schedule and calculate the reach, frequency & gross rating points with alteast 15-20 viewers. ### **AP7)** Examine the Glocalization of Film Industry with special reference to the movie **KANTARA** on the following points:- - Role of Localized Marketing, subtitling and dubbing. - Representation of Cultural specificity. - Cross Cultural Appreciation. - Local Content with Global Appeal - Visual Representation & Review Blogs Covering Achievements and Accolades. ## Instructions: 1. All Students are informed to complete the practicals in the Journal Book available at the Xerox Copier 2. The Journal Book will be evaluated alongwith VIVA Presentations on the designated dates of practical schedule to be declared. 3. Delays in submission will not be entertained. 4. Visuals, Magazine, Newspaper Cuttings, Reports, Articles, and AV Commercials should be a part of practical work. 5. Use of derogatory appeals is strictly prohibited. 6. Borrowings from any form of media should be acknowledged through appropriate references & disclaimers. Dr. Rahul Shetty Prof. Incharge Prof. Dr. Purnima Sharma HOD Commerce Principal