English for Business Past Paper 2019 PDF

## FINAL EXAMINATION ### Course: ENGLISH FOR BUSINESS ### Time Allotted: 90 minutes ### Exam Date: November 21, 2019 **Note:** - All kinds of paper dictionaries are NOT allowed. - Write your answers on the exam paper. ## PART I: VOCABULARY ### A. Choose the best answer for each question. (20 poin...

## FINAL EXAMINATION ### Course: ENGLISH FOR BUSINESS ### Time Allotted: 90 minutes ### Exam Date: November 21, 2019 **Note:** - All kinds of paper dictionaries are NOT allowed. - Write your answers on the exam paper. ## PART I: VOCABULARY ### A. Choose the best answer for each question. (20 points) 1. If you don't know the person's name, you write Dear Sir/ Madam and you should finish - A. Yours sincerely - B. Yours - C. Regards - **D. Yours faithfully** 2. ____ is the whole series of processes, companies, places, etc. that are involved in making and selling a product. - A. human resources - B. A supply chain - C. A marketing mix - **D. A commercial** 3. A ____ is responsible supplying materials and parts. - A. Supplier - B. Producer - C. Customers - **D. Distributor** 4. A ____ is responsible supplying finished goods. - A. Supplier - B. Producer - C. Customers - **D. Distributor** 5. A ____ may wholesalers who sell in large quantities or retailers who sell to the public or resellers. - A. Supplier - B. Producer - C. Customers - **D. Distributor** 6. ____ consist of consumers and businesses. - A. Suppliers - **B. Producers** - C. Customers - **D. Distributors** 7. Each stage in the supply chain is connected through the ____ of materials, the products, information and funds. - A. supply - B. demand - **C. flow** - **D. management** 8. ____ is the sector that produces and collects things like crops, metals, raw materials. - **A. primary sector** - B. secondary sector - C. industrial sector - D. tertiary sector 9. ____ is the sector that uses raw materials to make goods to be sold or to make machines, etc. that are used to make goods. - **A. primary sector** - B. secondary sector - C. industrial sector - D. tertiary sector 10. ____ is a business whose work involves doing something for customers but not producing goods. - A. primary sector - B. secondary sector - C. industrial sector - **D. tertiary sector** 11. ____ refers to the activity of presenting, advertising and selling a company's products in the best possible way. - **A. marketing** - B. marketing strategy - C. marketing mix - D. marketing campaign 12. ____ the main factors that influence a customer's decision to buy a particular product or service, which a business must consider when it is deciding how to advertise and sell its products. - A. marketing - B. marketing strategy - **C. marketing mix** - D. marketing campaign 13. ____ combines all of its marketing goals into one comprehensive plan. - A. marketing - **B. marketing strategy** - C. marketing mix - D. marketing campaign 14. ____ refer to the group of people that you want to sell your products to: - A. target markets - B. target buyers - C. target customers - **D. A, B, and C are correct** 15. ____ : the prices that a company charges for its products or services; the act of deciding what they should be. - **A. Pricing** - B. Penetration pricing - C. Skimming pricing - D. Competition pricing 16. ____ : the activity of selling a new product at a low price for a short period in order to attract customers. - A. Pricing - **B. Penetration pricing** - C. Skimming pricing - D. Competition pricing 17. ____ : the practice of setting the price for a new product high at first in order to make as much profit as possible and then lowering it gradually to attract more customers, for example when other companies create competition. - A. Pricing - B. Penetration pricing - **C. Skimming pricing** - D. Competition pricing 18. ____ refers to a group of possible customers who are similar in income, age, habits, etc. or products produced for one particular group of customers. - A. market - B. market share - C. market segmentation - **D. market segment** 19. ____ refers to the act of dividing possible customers into groups according to their age, income, sex, class, etc. or one of these parts. - A. market - B. market share - **C. market segmentation** - D. market segment 20. ____ refers to the amount of sales of a particular type of product that a company has, compared with the total sales. - A. market - **B. market share** - C. market segmentation - D. market segment ### B. Match the terms 1-10 with their definitions a-j (10 points) 1. salary **h** 2. severance package **d** 3. supervise **q** 4. stakeholder **j** 5. groom somebody **e** 6. buy shares **c** 7. earn interest **i** 8. cash cow **a** 9. cost of sales **f** 10. turnover **b** - a. something that keeps giving you money - b. the value of sales made - c. pay for financial parts of a company - d. pay and benefits that somebody receives when they leave a job - e. prepare somebody for a special job - f. the direct costs of manufacturing or buying items to sell them later - g. check another person's work - **h. a fixed amount of money that an employee receives** - i. receive a sum for lending money - **j. somebody who is involved in an organization or company and has an interest in its success** ## PART II: READING COMPREHENSION (30 points) ### Read the texts and answer the following questions. **SUCCESS CAN BE A GAME WITH MANY PLAYERS** One of the side effects of the free food for Google staff is what is known as the 'Google 15' - the number of pounds that employees typically gain after joining the Internet Company. But whether it is providing snacks and gourmet meals in the canteen, annual skiing trips or games rooms at the office, the philosophy behind such 10 perks is the same - getting staff to meet each other, interact in informal settings and encourage teamwork. One way the company does this is to hold competitions in everything, is from office decorating to dancing and football, with prizes for the winners. Managers also receive a quarterly 'celebratory fund' either to reward accomplishments or to build teamwork by going bowling, go karting or dining out. The Best Workplaces survey indicates that such initiatives have a powerful effect. At Google Italy, for example, 90 per cent of the employees agreed that 'people celebrate special events around here'. Also in Italy, 100 per cent agreed that 'this is a friendly place to work' and 96 per cent agreed that 'there is a "family" or "team" feeling here'. Another part of Google's objective is to make its workplace feel fun, Massage chairs, table-tennis tables, video games, lava lamps, hammocks, beanbags, bicycles, large rubber balls, couches and scooters are all part of the furniture in Google offices. However, when it comes to the serious business of work, great emphasis is placed on intellectual challenge - the biggest appeal of working here. Fostering this intellectual activity is a policy giving employees a large degree of independence in deciding how to work - both in terms of the hours they work and how they do their jobs. Individuals within the business understand what their own goals are within the context of their teams, and they have a lot of freedom to go out and make those happen. Often it may be a case of inviting university faculty in to discuss their latest research. Google also invites prominent writers to give lunchtime talks about their books. ### TRUE/FALSE statements 1. Free gourmet food for Google staff has created an undesirable side-effects. **T** 2. Only annual skiing trips or games rooms at the office can promote the employees' morale. **F** 3. Managers can organize and reward the best contestants in the team events at Google. **T** 4. Furniture is Google offices are original and fun-provoking. **T** 5. Most of tasks assigned are not very complicated thanks to teamwork. **F** 6. The Google staff are empowered to work out the way to handle the tasks. **T** 7. The goals to achieve are often shared and understood among members. **T** 8. Initiatives and celebrations are only on special occasions of the year. **F** 9. Employees have the opportunity to listen to well-known or important authors. **T** 10. Google promotes the idea of staff getting together. **T** ## PART III: WRITING (30 points) ### Choose ONE of the two given enquiries. Write an email about 200-250 words. 1. You have found out from the Internet about a company which specializes in agro-industry. You work in the Sales and Marketing Department, which is now promoting organic produce on the market in Vietnam. Write an email to the sales manager of the company. In your email, you: - explain that you have experience selling agricultural produce to the relevant retail sector. - ask for more information about particular product ranges - ask for a price list - suggest that you would like to be sole distributor for your country. 2. You work for a wedding center and you have received a complaint from a new customer. The customer hosted a wedding party for a group of 500 guests, and you provided the food and service. These are the main points of the complaint: - the customer did not think the food was very good quality (the guests did not seem to like it); and there were not enough variety - there was not enough food - there were not enough waiters, and they were unhelpful or even rude - the customer has demanded a refund of 30% of the cost of the food. Write a response email to this complaint.