ENTERNURSHIP PDF

ENG/ YOUSSEF ZAYED AIN SHAMIS L1)EELU( ENTERNURSHIP youssef zayed ‫لينك المواد‬ https://drive.google.com/drive/folders/1pxPFez0xxW68D8IiluGBQPnWzx7 ogxb ‫جروب الماتاير‬ https://chat.whatsapp.com/JMLeY...

ENG/ YOUSSEF ZAYED AIN SHAMIS L1)EELU( ENTERNURSHIP youssef zayed ‫لينك المواد‬ https://drive.google.com/drive/folders/1pxPFez0xxW68D8IiluGBQPnWzx7 ogxb ‫جروب الماتاير‬ https://chat.whatsapp.com/JMLeY5fmUgH3PQCkMYkiXX  Ch1 1. Entrepreneurs seem to be characterized by: A) a desire for money B) an inability to organize but strong conceptual skills C) A desire to work alone because of weak management skills and a need for control D) a high energy level. 2. Juan is able to work well in a constantly changing atmosphere and has little concern for what tomorrow will bring. Juan demonstrates which of the following characteristics of a typical entrepreneur? A) The willingness to take extreme risks B) A desire for immediate feedback C) A tolerance for ambiguity. D) A future orientation 3. Entrepreneurs start businesses for a number of reasons including: A) an opportunity to make a difference. B) Having to deal with less government regulation than as an executive of a large company C) a much lower risk of career failure due to layoff or acquisition than working for a large company D) The opportunity to get rich much quicker than if they work for a large company 4. Surveys show that owners of small businesses believe that: A) They work harder on their own than if they worked for someone else. B) they earn less than if they worked for someone else C) They are less satisfied than if they worked for someone else D) Venture capital is relatively easy to rise 5. A significant benefit of starting your own company is: A) More leisure time because there is less of a need to punch a time clock. B) Contributing to society and being recognized for your efforts. C) To be able to choose who you work with or don't work with D) More job security than working for a large corporation 6. Mary and Ted are discussing starting a new business and are asking themselves a series of questions like; "What is the worst that could happen if we fail?" "How likely is that to happen?" They are assessing which potential drawback of small business ownership? A) The long hours and hard work involved B) The risk of losing their entire investment. C) The lower quality of life they'll experience D) The uncertainty of their income 7. Potential drawbacks of small business ownership include: A) A relatively low guaranteed income B) A significantly freer personal schedule but less personal income and assets with which to enjoy the more relaxed schedule C) A high likelihood of a lower quality of life while starting and establishing the small business. D) Relatively limited potential for further personal development 8. The growth of entrepreneurship is being fed by: A) The return to a manufacturing-based economy B) technological advancements. C) diminished opportunities in overseas markets for larger corporations D) the vilifying of large corporations in society 9. The international market: A) has proven to be a tremendous opportunity for small business. B) is being dominated by large corporations based in Europe and Japan C) is largely closed to small U.S.-based businesses because of the growth of international entrepreneurship D) provides greater opportunities for women and minority entrepreneurs than U.S. domestic markets do 10.. Small businesses thrive in every industry, but the majority of them are in: A) the general construction industry. B) retail businesses. C) mining and manufacturing. D) service industries. 11. More businesses fail because of ________ than for any other reason. A) incompetent management. B) theft by employees C) insufficient capital D) poor choice of location 12. Tom was a financial consultant who liked to work with his hands, especially in making furniture. He quit his rat race financi al job to start a small custom furniture business. After struggling for several years, he closed it and went back to financial services. Tom discovered that there was a big difference between making furniture for himself and running a customer furniture manufacturing business. Tom's business failed because of: A) uncontrolled growth B) poor financial control C) his lack of experience. D) an inability to access start-up capital Ch2 1. ________ is the ability to develop new ideas and to discover new ways of looking at problems and opportunities. A) Showboating B) Commoditizing C) Innovation D) Creativity 2. ________ is the ability to apply creative solutions to problems and opportunities to enhance or to enrich people's lives. A) Showboating B) Commoditizing C) Creativity D) Innovation 3. According to Ted Levitt, creativity is ________ new things. A) thinking B) doing C) corroborating D) emulating 4. According to Ted Levitt, innovation is ________ new things. A) thinking B) doing C) corroborating D) emulating 5. For entrepreneurs, simply having a great new idea is not enough; transforming the idea into a ________ product, service, or business venture is the next step. A) plausible B) legible C) intangible D) tangible 6. Some small businesses create innovations ________ in response to customer feedback or changing market conditions. A) responsibly B) compassionately C) reactively D) proactively 7. Innovation is ________ when it creates market-changing, disruptive breakthroughs that are the result of generating something from nothing. A) mandatory B) perfunctory C) evolutionary D) revolutionary 8. Some small businesses create innovations ________ by spotting opportunities on which to capitalize. A) responsibly B) compassionately C) reactively D) proactively 9. The ________ brain processes information intuitively and takes care of the body's emotional, intuitive, and spatial functions. A) left B) right C) front D) back 10.Which brain handles language, logic, and symbols? A) Left B) Right C) Front D) Back 11.Which one of the following is a barrier to creativity? A) Searching for the one "right" answer B) Focusing on being "logical" C) Blindly following the rules D) All of the above 12.Thanks to ________, the cost of failed attempts at innovation has never been lower. A) globalization B) distance C) technology D) localization 13.________ are entrepreneurs who operate within the framework of an existing business. A) Managers B) Disruptors C) Intrapreneurs D) Challengers 14.The voice of a ________ can be an important source of creative ideas. A) customer B) competitor C) operator D) manager 15.________ is (are) the fuel that drive(s) creativity. A) Rules B) Imagination C) Conformity D) Rigidity 16.Which of the following is NOT a step in the creative process? A) Transliteration B) Preparation C) Investigation D) Illumination 17.In the creative process, the transformation phase requires two types of thinking: ________ and ________. A) convergent, parallel B) divergent, parallel C) investigative, parallel D) convergent, divergent 18.________ thinking is the ability to see the similarities and the connections among various and often diverse data and even ts. A) Divergent B) Parallel C) Investigative D) Convergent 19.________ thinking is the ability to see the differences among various data and events. A) Divergent B) Parallel C) Investigative D) Convergent Ch3 1. In franchising, a ________ pays fees and royalties to a ________ in return for the right to sell its products or services under the franchiser's trade name and often to use its business format and system. A. franchiser; franchisee B. franchisee; franchiser. C. franchise; business owner D. business owner; parent company 2. The success of franchising is largely due to: A. the economic growth of the United States and other developed nations, economies B. more college students choosing to go to work for themselves rather than for corporations C. the mutual benefits it provides to the franchiser and franchisee. D. All of these factors 3. In franchising, the reputation of the franchiser is dependent on: A. their locations and popularity with the local customer B. the brand name recognition and appeal C. the rate of growth and the number of national outlets D. the quality of the goods and services provided. 4. Franchise advertising programs: A. are organized by the franchiser but controlled locally by the franchisee B. are an expense borne by the franchiser C. require franchisees to spend a minimum amount on local advertising. D. allow voluntary participation 5. The primary advantage of buying a franchise over starting your own company is: A. in the purchase of the franchiser's experience, expertise, and products. B. the fact it is much less expensive than doing your own business start-up C. the extensive assistance offered in finding start-up capital D. the absolute territory protection offered by all franchisers 6. Most franchise experts consider the most important factor in the success of a franchise to be: A. the simplicity of the idea B. location. C. territorial protection D. financing 7. Despite all the benefits, there are a number of disadvantages to franchises, such as: A) the time consumed by the management training and support the franchiser provides B) the cost of national advertising C) strict adherence to standardized operations. D) territory limitations 8. The most expensive franchises in terms of total investment are: A) retail franchises B) business service franchises C) McDonald's franchises D) hotel and motel franchises. 9. The biggest challenge facing the growth of new franchises is: A) the lack of capital B) competition from independent entrepreneurs C) market saturation. D) the recent downturn in the economy 10.The document that governs the relationship between a franchisor and the franchise is the: A. FTC. B. FDD. C. UFOC. D. FOC 11.The most litigated subject of the franchisee agreement is: A) franchisee fees. B) advertising expenditures. C) termination of contract. D) resale price maintenance clauses. 12.The franchiser has the right to cancel a contract if a franchisee: A) declares a bankruptcy. B) fails to make required payments on time. C) fails to maintain quality standards. D) All of the above Ch4 1. For entrepreneurs, a business plan is: ------------. A) a systematic, realistic evaluation of a venture's chances for success in the market. B) a way to determine the principal risks facing the venture. C) a game plan for managing the business successfully. D) All the above. 2. A business plan performs a number of functions including:----------. A) identifying how many employees will be needed in the business start-up phase. B) attracting capital for the start-up. C) providing the entrepreneur with a plan for managing inventory. D) providing the basis for purchasing property and casualty insurance for the new company. 3. A business plan:---------. A) is developed through an intuitive process by which the entrepreneur records his/her plans for the business in the future. B) focuses on the internal elements of the business. C) forces an entrepreneur to think a business idea through, considering both its positive and its negative aspects. D) is a strategic plan for a business that must be supplemented by operational plans once financing is secured. 4. A business plan: -----------. A) reduces the risk and uncertainty involved in starting a new company. B) is a guarantee of success for the small company. C) should be done by professional writers in consultation with the owner. D) should be kept in outline form to avoid over structuring the company. 5. ________ are short-term, specific targets which are attainable, measurable, and controllable. A) Objectives. B) Policies. C) Goals. D) Standard operating procedures. 6. Investors look for which of the following when reviewing the experience of the management team of a new venture? A) Assets that can be used as collateral for the loan/investment. B) Experience, talent, and integrity. C) Plans for keeping the management team in place. D) A hiring strategy that has the customer clearly in focus. 7. Which of the following statements is true? A) The useful life of the financed asset must be less than the maturity of the loan. B) An entrepreneur should try to camouflage any weaknesses in the small business. C) Projected financial statements should prove the company's ability to repay the loan. D) Officers' personal assets that can be used as collateral must be included in the financial 8. The process of testing the business model on a small scale before committing serious resources to launch a business that might not work is called: A) benchmarking. B) business prototyping. C) scaling. D) lean modeling. 9. Business plans need to pass three tests: ---------. A) the financial test, the market test, and the management test. B) the appearance test, the substance test, and the concept test. C) the reality test, the competitive test, and the value test. D) the presentation test, the content test, and the application test. 10. An executive summary should:----------. A) explain the basic business model and the problem the business will solve for customers. B) briefly describe the owners and key employees, target market(s), and financial highlights. C) briefly describe the company's competitive advantage. D) All of the above. 11. A ________ is a descriptive fact about a product or service. A) feature. B) product summary. C) benefit. D) None of the above. 12. What is the competitive test? A) It evaluates the company's relative position to its key competitors. B) It identifies the competitors only. C) It finds their address and phone numbers. D) None of the above Ch5 1. A business plan for the small business owner: A) is of relatively little importance due to the dynamic nature of the marketplace. B) is synonymous with the marketing plan. C) tends to stress how the entrepreneur will operate rather than detailing what he/she wants to accomplish. D) contains both a marketing plan and a financial plan. 2. ________ is the process of creating and delivering desired goods and services to customers, and involves all of the activities associated with winning and retaining loyal customers. A) Marketing B) Personal selling C) Promotion D) Advertising and public relations 3. The focus of the small company's marketing plan is: A) its product or service. B) the customer. C) attracting capital. D) an evaluation of key competitors. 4. The marketing plan should include certain key objectives, such as: A) determining product costs through market research. B) pinpointing the specific target markets a small business will serve. C) determining what costing strategies to use. D) discovering what the company's ETDB index is. 5. Shifting patterns in the age, income, education, race, and other characteristics of the population are the subject of ________ and exert a potent force on a company's marketing plan. A) psychographics B) geographic C) demographics D) geo-demographics 6. Entrepreneurs who recognize demographic, social, and cultural trends as they emerge have the opportunity to ________ their companies from the competition in meaningful ways. A) integrate B) differentiate C) placate D) mediate 7. Market research answers what important question for the small business owner? A) How shall I set up my distribution system? B) What should my goals and objectives be in my marketing plan? C) Who are my customers and what are they looking for? D) What form of business ownership would be most effective in this market? 8. The marketing goal of a small business is to treat each customer as a(n): A) individual. B) group. C) profit center. D) cost center. 9. Effective one-to-one marketing involves: A) identifying your best customers. B) treating each customer as an individual. C) developing a marketing plan designed specifically to appeal to their customer needs, tastes and preferences. D) All of these 10. ________ is a process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about customer's behavior. A) Customer relationship management B) Data mining C) Data discovery D) Simulation 11. The key to marketing success is: A) economy of scale in promotion by creating broad-based ad campaigns. B) understanding customers' unique needs, wants and preferences. C) the use of direct-marketing and e-commerce. D) catering to teenagers. 12. Companies do a number of things to focus on their customers, including: A) fixing customer complaints quickly. B) conducting market research on what superior customer service is. C) offering quality products at low prices. D) implementing a TCM management system in their production facility. 13. The total quality management (TQM) concept: A) strives to achieve quality not just in the product or service itself, but in every aspect of the business and its relationship with the customer. B) relies on quality inspections through an army of quality control inspectors. C) focuses on reducing the time it takes to fulfill a customer's request for a product. D) is built on market research. 14. A key to effective innovation by the entrepreneur is:-----------. A) dedicating at least 20% of pre-tax revenues to R & D. B) always looking for new product and service ideas. C) hiring managers with a track record for innovation. D) None of these. 15. ________ refers to developing, maintaining, and managing long-term relationships with customers so that they will want to keep coming back. A) Customer relationship management B) Customer retention management C) Customer management software D) Customer reassurance management 16. The most common channel of distribution for consumer goods is: A) manufacturer → consumer. B) manufacturer → retailer → consumer. C) manufacturer → wholesaler → retailer → consumer. D) manufacturer → broker → consumer. 17. ________ is the vehicle for gathering the information that serves as the foundation for the marketing plan. A) Target market identification. B) Market research. C) Banker identification. D) Competitive analysis. 18. Surveys, questionnaires, and focus groups are considered to be: A) primary research. B) secondary research. C) data collation. D) All of the above  CH6 1. ________ is a trend where people test products in retail stores but buy them online. A) Showboating B) Commoditizing C) Onlining D) Showrooming 2. One of the Internet's greatest strengths is its ________ nature. A) efficiency B) collectivistic C) interactive D) atavistic 3. Perhaps the most visible impact of the Internet is in the world of ________. A) services B) manufacturing C) education D) retailing 4. After launching the Web site, the companies must follow-up by: A) redesigning the Web site and buying more hardware to support the Web site. B) automating or expanding the warehouse to meet customer demand. C) integrating the Web site into the inventory control system. D) All of the above 5. Before your Web site can become the foundation for a successful e-business, you must create it with your ________ in mind. A) technology B) employees C) target audience D) vendors 6. The most common reasons for leaving a site without purchasing include: A) the shopping cart was easy to find. B) checking out was easy and quick. C) the site was trustworthy. D) shipping charges were too high. 7. Sites that ________ may never have the chance to sell because customers will click to another site. A) move quickly B) download slowly C) don't have e-mail D) don't have toll-free numbers 8. A niche can be defined in many ways, including: ---------. A) by geography. B) by customer profile. C) by product. D) All of the above 9. ________ is a tool that measures a Web site's ability to attract customers, generate sales, and keep customers coming back, help entrepreneurs know what works—and what doesn't—on the Web. A) A counter B) Web analytics C) A Web designer D) A server application 10. Which one of the following is not a basic Web analytic? A) Time spent on site B) Sales revenue generated C) Number of items sold D) Which products are selling best (and which are not) 11. ________ is a statement explaining the nature of the information a company collects online, what it does with that information, and the recourse customers have if they believe the company is misusing the information. A) employment manual B) online manual C) privacy policy D) online policy 12. What software scans computer drives for viruses and nasty programs? A) Virus detection B) Firewall C) Server application D) Detention software  13. Reasons for leaving a Web site without purchasing are: A) having a phone number when encountering problems. B) insufficient product information. C) having to check back to view items in the shopping cart. D) for security purposes, multiple steps are necessary to get to the check out page. 14. Which of the following is correct? A) Make it easy for customers to change the contents of their shopping carts. B) Give customers the option of calling to resolve problems they encounter during checkout. C) Make it easy for customers to pay for their online purchases. D) All of the above 15. Most common mistakes that entrepreneurs make once they finally decide to go online are: A) they believe they have to have a "perfect" site before they can launch it. B) few businesses get their sites "right" the first time. C) in fact, the most successful e-commerce sites are constantly changing, removing what does not work and adding new features to see what does. D) All of the above 16. Paid listings also are called: A) pay for placement. B) pay per click. C) pay for performance ads. D) All of the above Ch1 1/ Entrepreneurs are people who grow existing businesses by careful management of existing resources F 2/Research has isolated a set of characteristics that can predict who will succeed as an entrepreneur F 3/ It is common to experience a lower quality of life during a business start-up than after the business is T established 4/ Entrepreneurial success requires little more than a good idea for a product or service F 5/ Entrepreneurs can outsource many of the operations of their companies T 6/ Two characteristics common to entrepreneurs are creativity and an eye for opportunity T Ch2 7/ Creativity is the ability to develop new ideas and to discover new ways of looking at problems and T opportunities 8/ Invention is the ability to apply creative solutions to problems and opportunities F 9/ Innovation is always revolutionary F 10/ Entrepreneurs must always be on guard against traditional assumptions and perspectives about how T things ought to be because they are certain killers of creativity 11/ Left-brain thinking is at the heart of the creative process F 12/ Right-brain people challenge custom, routine, and tradition T 13/ Right-brain people realize that there may be more than one "right answer." T 14/ Successful entrepreneurship requires both left- and right-brain thinking T 15/ In the early imaginative phases of the creative process, logical thinking can restrict creativity T 16/ Ambiguity can be a powerful creative stimulus T 17/ Intrapreneurs are entrepreneurs who operate within the framework of an T Ch3 18/ In franchising, royalties are paid by the franchisee to the franchisor T 19/ By definition, a franchise is owned by a semi-independent franchisee who pays a fee to a franchiser in T return for the right to sell the franchised goods or services 20/ Pure franchising involves the right to use all the elements of a fully integrated business operation T 21/ When a franchisee buys a franchise, he/she is purchasing the expertise and the business experience of the T franchisor 22/ Most franchisers provide extensive financial help like loans and low-rate financing for their franchises F 23/ Buying a franchise prevents an entrepreneur from making many mistakes and avoids the most inefficient T type of learning—trial and error 24/ The only fee that franchisers can collect from franchisees is a one-time franchise fee paid at the outset of F the relationship 25/ In addition to other fees, franchisees must also pay royalties but only on net profits—no profits, no F royalties 26/ Franchisors can require franchisees to purchase materials and supplies only from approved suppliers T 27/ One of the best ways for an entrepreneur to evaluate a potential franchiser is to interview several T franchise owners who have been in business at least one year 28/ The franchise contract defines the rights and the obligations of both parties and sets the guidelines which T govern the franchise relationship 29/ Franchisors are obligated to renew a franchisee's contract unless there has been malfeasance on the part F of the franchise Ch4 30/ Entrepreneurs who apply for loans without having prepared business plans are less likely T to get the money they need 31/ The executive summary should summarize all the relevant points of the proposed venture T and should be concise—no more than two pages 32/ A feature is what a customer gains from a product F 33/ The executive summary should be written first and should be a broad general discussion T of the business plan 34/ Defining the target market is one of the hardest and most important things the T entrepreneur can do in the business plan 35/ An entrepreneur should not include an exit strategy as a way to "cash out" for investors F in the initial plan 36/ Always tell the truth, even if it's bad news, in the business plan T 37/ The internal competitive test focuses on management's ability to create a company that T will gain a competitive edge 38/ The entrepreneur should begin the presentation with an explanation of the opportunity, T the benefit to the investors, and what the new venture is 39/ Objectives are short-term, specific performance targets that are attainable, measurable, t and controllable Ch5 A bootstrap marketing plan should have four objectives: profit, profit, profit, and 40/ F profit 41/ The goals of one-to-one marketing are to attract, retain and increase the purchases by the T target customer 42/ A target market is the group of customers at whom the company aims its products and T services 43/ The ultimate goal of TQM is to avoid quality problems T 44/ If employees are committed to quality, management's commitment becomes unimportant F 45/ The ability to innovate is one of the greatest weaknesses of the entrepreneur T 46/ Listening to customers and responding to what you hear from them is a highly effective T way to achieve stellar customer service 47/ A small company's promotional goals may include creating a brand image, persuading T customers to buy, and/or to develop brand loyalty 48/ The marketing mix consist of the "4Ps”: Product, Plot, Place, Promotion F CH6 49/Some of the most common reasons small or mid-sized companies take their business to the Web are to T keep up with the customers and to reach global markets. 50/ Creating a meaningful presence on the Web requires an ongoing investment of resources—time, money, T energy, and talent 51/ Measuring the success of its Web-based sales effort is essential to remaining relevant to customers whose T tastes, needs, and preferences are always changing 52/ It is not necessary for entrepreneurs with both physical and virtual stores to promote their Web sites at F every opportunity 53/ It is not necessary for companies that collect information from their online customers to safeguard their F customers' privacy 54/ When launching an e-commerce, the most important part of any e-commerce effort is technology F 55/ Research indicates that for online merchants, customer service is not as important on the Web as it is in F traditional brick-and-mortar stores 56/ Web-based entrepreneurs often discover that the greatest challenge their businesses face is attracting F customers on the Web and not necessarily creating a workable order fulfillment strategy 57/ It really is not necessary to put the company's Web address on everything a company publishes since the F company's name is listed on all search engines 58/ The most common problem with online credit card transaction is chargebacks, online transactions that T customers dispute 59/ The key to promoting a Web site is networking, building relationships with other companies, customers, T trade associations, on-line directories, and other Web sites your company's customers visit