DT Session 4 - Ideate Design Thinking Session 4 PDF

Module 1: Design Thinking – Session 4 September 25, 2024 – October 16, 2024 Rama Maher Session 3 Agenda Phase 3: Ideate - Activities of the Day - Conducting Phase 3 Roses and thorns Introduction Overview Activ...

Module 1: Design Thinking – Session 4 September 25, 2024 – October 16, 2024 Rama Maher Session 3 Agenda Phase 3: Ideate - Activities of the Day - Conducting Phase 3 Roses and thorns Introduction Overview Activities: Brainstorming Dot Voting Mind Mapping SCAMPER Impact Effort Matrix Design thinking is a human- centered approach to problem-solving that involves understanding user User Interviews Empathy Maps needs, redefining problems, and Understand creating innovative solutions through users and their Personas iterative processes. needs through Journey Maps observation, 1 interaction, and immersion Empathize POV Statements 5 Whys Synthesize the 2 5 Test prototypes with Observational studies HMW statement findings from the Define Test users, gather Interviews empathize phase feedback, and into a clear problem Surveys and Questionnaires refine the statement solution Usability Testing 3 4 Ideate Prototype Generate a wide Brainstorming range of ideas Mind Mapping and potential Dot Voting solutions SCAMPER Create tangible Paper Prototyping Impact Effort Matrix representations of Wireframes ideas to explore and evaluate them 3D Prototyping Interactive prototypes Phase 3: Ideate - Introduction Ideate Phase - Introduction The Ideate phase is a crucial step where creative ideas are generated to solve the problems identified in the earlier phases of Empathize and Define. In the context of entrepreneurship ideation, the goal of this phase is to generate innovative solutions that address real-world challenges, which may be represented as market gaps, customer needs, or inefficiencies in existing systems. Activities of the Day Ideate Phase Activities - Overview Brainstorming: encourages free-flowing idea generation in group sessions, without judgment. This helps capture a wide range of possibilities, from practical to innovative. Mind Mapping: visually organizes ideas around a central concept, helping teams explore connections and relationships between ideas, which can lead to unexpected solutions. Dot Voting: allows participants to quickly narrow down the most promising ideas by voting, helping identify which ideas resonate most within the group. SCAMPER: is a structured approach to idea generation, where participants ask specific questions like Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Impact-Effort Matrix: assesses ideas based on their potential impact and the effort required to implement them.  Activity 1: Brainstorming Purpose: Brainstorming is designed to generate a large number of ideas in a short period, initially keeping in mind quantity over quality and deferring judgment. Participants are encouraged to suggest any ideas that come to mind, no matter how far-fetched or unconventional, without fear of criticism or rejection. The goal is to maximize creativity and exploration of possibilities. Structure: A group of people who are given a specific problem or topic to focus on, engaging in open, free-flowing discussion. Ground rules like no criticism and no idea is too wild are essential. Participants are encouraged to build on each other's ideas, combining or improving them. Ex. “Yes! And…” Example: For busy college students who have trouble managing their workload and time, the group may generate ideas on the type of tools, products or services that can help them resolve this problem. Let’s Brainstorm! Put your team’s problem/HMW question in the center, write as many solutions as possible on sticky notes and put them all around Activity 2: Dot/Star Voting Dot Voting, also known as "multi-voting" or "sticky dot voting", is a simple decision-making tool often used after brainstorming sessions. It allows participants to prioritize ideas quickly by visually indicating their preferences. After a brainstorming session or ideation exercise, all the generated ideas are typically written or displayed on a board or wall. Participants are given a set number of sticky dots (or markers) to vote on the ideas they believe are the most promising or valuable. Participants can distribute their votes in different ways—placing all dots on one idea if they feel strongly about it or spreading them out across multiple ideas. The number of dots per person is often limited to ensure focused prioritization. Once voting is complete, the ideas with the most dots are usually considered the most promising and are selected for further exploration or prototyping. This method democratizes decision- making and ensures that a broad group has input into which ideas move forward. Let’s Vote! Each person on the team gets 3 stars to vote with, draw your stars on your favorite ideas, prioritize those with the most stars  Activity 3: Mind Mapping Mind Mapping is a graphical technique used to visually organize and structure ideas. It helps entrepreneurs and teams explore and connect thoughts, making it easier to see relationships between different concepts or components of an idea. The process involves : Writing down the main problem or concept in the center, as the starting point for exploring ideas. From the central idea, related ideas are connected via lines or "branches." These might represent different aspects of the concept, such as customer needs, product features, or operational challenges. Each branch can further extend into sub-branches, which provide additional detail or explore specific angles. Mind maps often use colors, symbols, and images to differentiate between ideas or to trigger new associations. This visual representation helps in understanding complex relationships or seeing gaps that haven’t been explored yet. Source: https://www.linkedin.com/pulse/mind-map-creating-business-ideas-start-ups-shashank-saxena/ Create your Mind Map! Put your team’s problem in the center, organize ideas generated into branches and sub-branches Activity 4: SCAMPER SCAMPER is a structured approach to ideation that encourages creative thinking by asking a series of questions based on seven prompts: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Each prompt represents a different way to think about modifying or improving a product, service, or process. Example: For a company producing reusable water bottles, the SCAMPER method might lead to ideas like using biodegradable materials (Substitute), adding a filter for clean drinking water (Combine), or adapting the bottle to include a storage compartment for keys and money (Modify). Activity 4: SCAMPER Substitute: What Adapt: How can the materials, components, Combine: How can two product be adapted for or processes can be or more elements be a different use or substituted to improve combined to create audience? Are there the product or solve a something new? adjacent markets or problem? industries? Modify: Can the product Put to another use: Can Eliminate: What can be be modified in size, the product be used for removed from the shape, or other something other than its product or service to attributes to make it original purpose to meet simplify it or reduce more appealing or a new customer need? costs? functional? Reverse: Can the product or process be flipped, rearranged, or reversed? Can you SCAMPER a Pencil? Activity 5: Impact/Effort Matrix The Impact-Effort Matrix is a practical tool for prioritizing actions based on the potential benefits and the resources required. It divides ideas into four quadrants: Quick Wins: Ideas with high impact and low effort. These should be prioritized for immediate action because they provide maximum value with minimal resources. Major Projects: High-impact ideas that require significant effort. These may need more planning and resources but can have long-term benefits. Fill-ins: Low-impact ideas that require little effort. These can be pursued if there are spare resources but should not be prioritized over more impactful initiatives. Thankless Tasks: Low-impact, high-effort ideas. These should generally be avoided unless they serve a critical strategic purpose. Questions?