InnovaAcademy Session 5 PDF

innovaAcademy Session 5 Let’s Discuss
 Session 4 Task  What is UX Research? “Building products without factoring in users is like shooting in the dark” Consequences of not doing UX research Assumptions start to take place Assumptions Can Lead to... You could end u...

innovaAcademy Session 5 Let’s Discuss
 Session 4 Task  What is UX Research? “Building products without factoring in users is like shooting in the dark” Consequences of not doing UX research Assumptions start to take place Assumptions Can Lead to... You could end up with a product that does not solve your users’ problem You could end up with a product that is not user-friendl You could end up with a product that offers great value but creates confusion for your users How to approach User Research Research Methods Quantitive Qualitative Quantitative UX Research Methods Quantitative user research methods collect numerical data about your product's user experience, Quantitative methods require a larger sample size  Why? Quantitative  1 Objective Measurement It relies on measurable data to formulate facts and uncover Problems in research. This objectivity allows for replicability and accuracy.  2 Statistical Analysis Quantitative research enables the use of statistical tools to test hypotheses and examine relationships between variables. This provides a clear, numerical representation of data.  3 Large Sample Sizes It often involves larger sample sizes than qualitative research, increasing the generalizability of the results to a broader population.  4 Comparability Over Periods The use of standardized measures allows for comparison across different groups, time periods, and studies.  5 Predictive Capabilities It can be used to predict future outcomes based on existing data, making it useful for decision-making Firstly, Let’s Know the Questions Types Questions Types 1/2 Open-Ended Questions Closed-Ended Questions Questions that encourage respondents to Questions with predefined answer options (e.g., provide detailed, narrative responses multiple-choice, yes/no) Elicit in-depth information, opinions, and Gather specific, quantifiable data and facilitate insights quick comparisons For Ex “Can you describe your experience with For Ex. "Did you find the website navigation easy our product?" to use? Yes / No" Questions Types 2/2 Likert Scale Questions Multiple-Choice Questions Questions that measure respondents' Questions that offer several answer options, agreement or disagreement on a statement typically with a single correct or best answer using a scale (e.g., strongly agree to strongly For Ex, "Which of the following features do you disagree) use most frequently on our app Assess attitudes, opinions, or perceptions A. Messagin quantitatively B. News Fee For Ex. "Please rate your satisfaction with our C. Notification customer service: 1 (Very Dissatisfied) to 5 (Very D. Profile" Satisfied)" Quantitive Methods A/B Testing A/B testing is a quantitative user research method that detects how different UI designs may change your product's performance. Designers create two versions of the same interface and show them to different groups of users to see which version performs best.Commonly, only a single variable is different, for example, a CTA or a navigational bar. What makes A/B testing effective? A/B testing is cost-effective, simple to implement, and perfect for resolving any differences of opinion among team members. Choose a variable(s) to test. It can be a CTA, hero image, or other UI elements that can drive significant improvements. Split your audience equally and randomly. Avoid splitting page traffic between different groups by gender or age — you won't get the insights you're looking for. Example about offer Wall Important TIP Make sure to run the tests long enough to produce useful data. It’ll prevent your team from making rash decisions based on small numbers. Surveys A survey is a cheap, flexible user research tool for gathering information about participants' preferences, attitudes, characteristics, and opinions on a given topic. Surveys consist of a set of questions and can be inserted on a live website, within an email body, or after user interviews or usability testing. What makes a survey effective? Define the goal. It's important to decide what you want to know and why a survey is the best way to obtain that information. Write questions in plain language. If users don't understand a question, they're likely to skip it or give answers that don't reflect their experience truthfully. Be short. Long forms are tedious and likely to be abandoned before users even start. Include open-ended questions. Open-ended questions provide more insight into users' thoughts. Surveys Questions Example Surveys Results Example Surveys Results Example SUS scores The System Usability Scale (SUS) is the cheapest and quickest tool for measuring usability. It consists of 10 questions with 5 response options varying from Strongly Agree to Strongly Disagree. It can be used to evaluate any product or service, including hardware, software, mobile devices, websites, and applications. Tree Testing Tree testing is a method for evaluating your product's information architecture and findability of content in a product. Participants are presented with a text-only version of the site's hierarchy and asked to complete a series of tasks. The goal is to determine whether users can find what they need based on the site's structure when it is stripped of all other UI elements. Tree testing is the Perfect tool for Evaluating findability, labeling system, and information architectur Validating your ideas before designing the Getting insights into your users’ mental models Card Sorting Participants organize content items into categories that make sense to them, typically using physical or digital cards, To understand how users categorize information mentally and to inform the structure of navigation menus or content organization. 15-20Mins... Card Sorting Activity Click Here See you in the Next Session...