Introduction to International Business PDF
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ATLAS SkillTech University
Dr. Aamir Anees Munshi
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Summary
This presentation provides an introduction to international business, exploring key concepts such as economic growth, global integration, and diverse cultures. It covers various aspects of international business practices and mentions examples from different industries, highlighting specific recent events and their consequences. The target audience likely consists of undergraduate students studying business administration.
Full Transcript
Core Topic 1 Introduction to International Business Dr. Aamir Anees Munshi @prof.munshijee Introductio...
Core Topic 1 Introduction to International Business Dr. Aamir Anees Munshi @prof.munshijee Introduction to International Business In today’s interconnected world, international business has become a key driver of economic growth and global integration. It involves navigating a complex landscape of diverse cultures, markets, and regulatory frameworks. Successful international businesses capitalize on opportunities, forge strategic partnerships, and leverage technology to overcome challenges, ultimately fostering sustainable growth and fostering a truly global economy. Dr. Aamir Anees Munshi @prof.munshijee This presentation is prepared by Dr. Aamir Anees Munshi and is solely to be used by TYBBA students of the ATLAS ISME School of Management and Entrepreneurship in the subject of International Business and Global Perceptions for the Academic Year 2024 - 2025. Introduction to International Business International business means companies from one country doing business activities in other countries. International business involves transactions and exchanges of goods, services, or resources between individuals, organizations, or governments in different countries. It encompasses various activities, including international trade, investment, finance, marketing, and management. Companies engage in international business to expand their customer base, increase revenue, access new markets, acquire resources, or gain a competitive advantage. Dr. Aamir Anees Munshi @prof.munshijee Introduction to International Business Various factors shape international business, including government policies, cultural differences, economic conditions, legal systems, and technological advancements. To succeed in international business, companies must navigate these complex and dynamic factors and adapt their strategies to meet the needs of diverse markets and stakeholders. Dr. Aamir Anees Munshi @prof.munshijee This presentation is prepared by Dr. Aamir Anees Munshi and is solely to be used by TYBBA students of the ATLAS ISME School of Management and Entrepreneurship in the subject of International Business and Global Perceptions for the Academic Year 2024 - 2025. Examples Source: The Economic Times, 19th July, 2024 Dr. Aamir Anees Munshi @prof.munshijee Examples Source: The Economic Times, 19th July, 2024 Dr. Aamir Anees Munshi @prof.munshijee This presentation is prepared by Dr. Aamir Anees Munshi and is solely to be used by TYBBA students of the ATLAS ISME School of Management and Entrepreneurship in the subject of International Business and Global Perceptions for the Academic Year 2024 - 2025. Examples Source: The Economic Times, 19th July, 2024 Dr. Aamir Anees Munshi @prof.munshijee Opening Case: Why Tesla makes in China, not in India Source: The Business Standard, 25 May, 2023 Dr. Aamir Anees Munshi @prof.munshijee This presentation is prepared by Dr. Aamir Anees Munshi and is solely to be used by TYBBA students of the ATLAS ISME School of Management and Entrepreneurship in the subject of International Business and Global Perceptions for the Academic Year 2024 - 2025. International Trade and Business x Geopolitical Tensions Video Link: https://www.youtube.com/watch?v=bMOiI8KdSdU, dated 24th June, 2024 Dr. Aamir Anees Munshi @prof.munshijee International Trade and Business x Geopolitical Tensions Video Link: https://www.youtube.com/watch?v=1juFr9FdEL4, dated 12th July, 2024 Dr. Aamir Anees Munshi @prof.munshijee This presentation is prepared by Dr. Aamir Anees Munshi and is solely to be used by TYBBA students of the ATLAS ISME School of Management and Entrepreneurship in the subject of International Business and Global Perceptions for the Academic Year 2024 - 2025. Factors facilitating International Trade and Business 1. Price 2. Quality 3. Selection of Products 4. Location 5. Speed 6. Services 7. Government Policies 8. Culture Dr. Aamir Anees Munshi @prof.munshijee Week 1 – Pop Quiz Dr. Aamir Anees Munshi @prof.munshijee This presentation is prepared by Dr. Aamir Anees Munshi and is solely to be used by TYBBA students of the ATLAS ISME School of Management and Entrepreneurship in the subject of International Business and Global Perceptions for the Academic Year 2024 - 2025.