Communication Models - Bahrain Polytechnic PDF

Communication models Where does everything fit? Lesson Outcomes Discuss McLuhan’s “The Medium is the Message”. Identify and discuss the Lasswell Model of Communication. Apply the Adapted Shannon and Weaver Model on a real-life communication event  The adapted Shannon & Weaver Mod...

Communication models Where does everything fit? Lesson Outcomes Discuss McLuhan’s “The Medium is the Message”. Identify and discuss the Lasswell Model of Communication. Apply the Adapted Shannon and Weaver Model on a real-life communication event  The adapted Shannon & Weaver Model 8 elements: SENDER, ENCODING, MESSAGE, CHANNEL, DECODING, RECEIVER, FEEDBACK, NOISE Message / Sender Encoding Decoding Receiver Channel NOISE NOISE NOISE NOISE NOISE Decoding Encoding Feedback / Channel Source, information, validity, … Where can you find accurate Is each channel equally good What makes a channel the information? for transferring a message? right channel for communication? Class Activity : “Let’s pass the message” Split your group into two even lines. At opposite ends of each line, whisper a phrase or short sentence from your teacher to the person on the end and tell them to pass it on using only whispers, one person at a time. They can only repeat the phrase or sentence once. The last person who receive the message must pass to the teacher. The group who correctly say the phrase or sentence (message) wins. Good Luck!  Channel VS Message Watch the following video and be ready to discuss. “McLuhan – The medium is the message” https://www.youtube.com/watch?v=gCr2binb4Fs Why do we …. these brands? Where do we find information? We want to know how to fix a bug in our phone We want to know the ingredients in the soft drink we drink We want to know what we have to do for our assessment We want to know what is trending on Netflix We want to know.. ARE WE NOW TALKING ABOUT CHANNEL OR SOURCE? ☺ The right channel Is known/ Is expected used/ trusted by the by the receiver receiver Can use the right CODE Follows legal for the requirements receiver Class Activity Take notes on what you see / hear / sense is happening. Be ready to report back to the class and discuss your observations. Eddy Murphy - Non Verbal Communication - YouTube Could we put what we just saw/ heard / sensed in a model? LASWELL’s MODEL OF COMMUNICATION SAYS WHAT? IN WHICH TO WHO? EFFECT? CHANNEL? WHOM? Communicator message Effect Medium Receiver How would you compare this with the A S&W model? Is it better? TYPES of Barriers to Communication / Noise PHYSICAL PHYSIOLOGICAL EMOTIONAL ATTITUDE VERBAL / NON- KNOWLEDGE TECHNOLOGICAL VERBAL BASED Noisy Communication (more examples of Moodle for you to look at and evaluate) Text message: Ease m8, soz,in dubz 4 w-e.CU l8 tomoz, aye. CK Email: Dear Sir or Madam, In absence of inconvenience, I would like to take the courtesy to extend my greetings to you in advance of this discourse. Kindly grant me the permission to request the possibility of your formal attendance in reception of my arrival a fortnight from today at your esteemed corporate premises. In advance permit me to send you cables of gratitude towards your kind consideration of my most humble request. With utmost respect and most sincere regards, Peter Hannigan. Noisy Ads Noisy Ads Noisy Communication  Class Activity – Groups of 4 / 5 (15 min) Apply the Adapted Shannon & Weaver Model on the print outs of the home page of Craigslist. Using the handout, Identify and discuss: Sender, encoding, message, channel, decoding, receiver, noise, feedback. Present and justify recommendations to improve the website – reducing the noise where possible. Record your findings and recommendations and be ready to report back to the class. Craigslist Class wide activity Which types of noise are relevant here? What can be done by the company to reduce that noise? Some things to remember! Communication has a There are different There is a context to Communication is a purpose & objective categories of communication. dynamic process. communication. Communication is an The Arc of Distortion Medium vs Message irreversible process. WHAT HAVE WE LEARNED? Communication Self Manageme Learning nt Problem Employability Teamwork Solving Skills Planning & Technology Organizing Assessment 1 Initiative & Enterprise