Chapter 2 - Events Industry Evolution 2023.2.pdf

LUXURY EVENT MANAGEMENT & COMMUNICATION Autumn 2023.2 2 - EVENTS INDUSTRY EVOLUTION ANY EVENT OF ANY TYPE IS BASED ON THE CONNECTION OF INDIVIDUALS WITHIN THEIR COMMUNITIES Freepik.com (958) When We Meet We Change The World - YouTube www.mpi.org 1 - EVOLUTION EARLIEST EVENTS PROMOTE PEACE AN...

LUXURY EVENT MANAGEMENT & COMMUNICATION Autumn 2023.2 2 - EVENTS INDUSTRY EVOLUTION ANY EVENT OF ANY TYPE IS BASED ON THE CONNECTION OF INDIVIDUALS WITHIN THEIR COMMUNITIES Freepik.com (958) When We Meet We Change The World - YouTube www.mpi.org 1 - EVOLUTION EARLIEST EVENTS PROMOTE PEACE AND FRIENSHIP BETWEEN TRIBES ROMAN EMPIRE: CIRCUS, THEATER, PARTIES 776 BC FIRST OLIMPIC GAMES FIRST KNOWN EVENT PLANNER: CLEOPATRA (69-32 BC) Evolution MIDDLE AGES: TOURNAMENTS, WEDDINGS, ROYAL FESTS 17TH-18TH CENTURY: MADAME POMPADOUR INDUSTRIAL REVOLUTION: NEED FOR EVENTS AND CONNECTING EXPANSION OF TRANSPORTATION (19TH-20TH CENTURY) Evolution INTERNET MOBILE PHONES EVENTS AT PRESENT APP´S DIGITALIZATION 2 – EVENTS TIPOLOGY CORPORATE ❖ Meetings ❖ Incentives * ❖ Convention & Congresses ❖ Exhibitions Parador.es CORPORATE ❖ Conference ❖ Training session ❖ Networking event ❖ Press conference ❖ Product launch EVENTS TIPOLOGY NON-CORPORATE ❖ Festivals, fairs, food & drink events Bodas.net Taringa.net ❖ Awards celebration ❖ Fundraising ❖ Sports and competitions EVENTS TIPOLOGY NON-CORPORATE ❖ Press conference Bodas.net Taringa.net ❖ Institutional: summits of representatives, political awareness ❖ Private events: - Weddings - Religious celebrations - Birthday party - Baby shower 3 - EVENTS INDUSTRY www.alliedmarketresearch.com/events-industry-market EVENTS INDUSTRY REPORT EVENTS INDUSTRY REPORT EVENTS INDUSTRY REPORT EVENTS INDUSTRY REPORT EVENTS INDUSTRY REPORT EVENTS INDUSTRY – NEW ERA AFTER COVID • Covid19 Pandemic Confinament Last minute cancellations No meetings Force Majeure? No trips Future? UNCERTAINTY RESILIENCE ICCA Statistics 2020 ICCA Statistics 2020 EVENTS INDUSTRY IN 2020 EVENTS INDUSTRY POST-COVID CONFRONTING THE SITUATION Implementation of Covid19 protocols Hybrid events Multi-head quarters meetings Reduced but select weddings and social events EVENTS INDUSTRY EVENTS INDUSTRY EVENTS INDUSTRY EVENTS INDUSTRY EVENTS INDUSTRY EVENTS INDUSTRY EVENTS INDUSTRY EVENTS INDUSTRY EVENTS INDUSTRY NOW CONFRONTING THE SITUATION Hybrid events ✓ It uses a combination of in-person and a part of the audience that participates and interacts virtually ✓ Each part of a hybrid event is specifically designed and personalized for each audience to drive action and exploration. ✓ These combo events offer new ways to hook your participants and connect them with your brand, while also collecting critical data. Multi-head quarters meetings ✓ Different teams/groups in different locations. ✓ They can participate as groups ✓ These events can also be broadcasted by streaming, to be followed by other participants. EVENTS INDUSTRY NOW Feel like meeting, communicate, get together, celebrate Budget available THE FUTURE – PERSPECTIVES Look forward normality Many events postponed: new products launch, weddings… EVENTS INDUSTRY NOW WHICH INDUSTRIES ORGANIZE EVENTS? AUTOMOTIVE CONSULTING FASHION BANKING PHARMACEUTICAL COMPANIES COSMETICS TECHNOLOGIES EVENTS INDUSTRY NOW WHICH INDUSTRIES ORGANIZE EVENTS? AUTOMOTIVE FASHION Vehicle launches Press conferences Training sessions Fashion shows Press conferences Fairs CONSULTING Training sessions Conventions Meetings EVENTS INDUSTRY NOW BANKING COSMETICS TECHNOLOGIES Conferences Conventions Meetings Product launch Training sessions Fairs & exhibitions Conventions Congresses Product launches Elperiodico.es EVENTS INDUSTRY NOW BANKING Conferences Conventions Meetings TECHNOLOGIES COSMETICS Product launch Training sessions Fairs & exhibitions Conventions Congresses Product launches Mobile Congress 2019 – economic impact in Barcelona of 500 million € 106.000 visitors EVENTS INDUSTRY NOW PHARMACEUTICAL COMPANIES Congresses Conventions Workshops Product launches Internal meetings EVENTS INDUSTRY NOW PHARMACY INDUSTRY – DO YOU KNOW…? The European Code of Practice on the Promotion of Medicines of the European Federation of Pharmaceutical industries and Associations (EFPIA) ✓ Ensure ethical, profesional conduct of the companies and responsible ✓ Establish the balance between the needs of patients, healthcare professionals and the general public. ✓ Self-Regulation System based on principles and values that must guide the actions of the pharmaceutical industry as a whole EVENTS INDUSTRY NOW FARMAINDUSTRIA CODE (SPAIN) ✓ Regulates de Scientific-professional Meetings (events organised or sponsored by one or more pharmaceutical companies or under their control). - Pharmaceutical companies: exclusively scientific-professional nature meetings - Quality of the professional or scientific programme - Scientific content at conferences – minimum of 60% of each working day - Location - suitable image (no 5* hotels, no Golf/Spa, no recreational or solely touristic location) - Moderate costs (working luncheos, accommodation, travel expenses) - Hospitality only extended to the day before and after - Not allowed: accompanying persons, gifts… - Pens or pads included in the congress - not include any kind of corporate/institutional advertising or product advertising. EVENTS INDUSTRY – Future trends NEW TRENDS ON THE EVENTS INDUSTRY: ECO-FRIENDLY SUSTAINABLE EVENTS SHIFT IN EXPECTATIONS MODERN EMPLOYEES IN PERSON EVENTS RETURN HEALTH & SAFETY METAVERSE HYBRID EVENTS CONTINUE EVENTS INDUSTRY- Future trends CSR (Corporate Social Responsability): socially conscious and sustainability initiatives ECO-FRIENDLY SUSTAINABLE EVENTS Donate leftover food to a local food bank or shelter Recycling & composting Sustainable event vendors Less printed material - APP Green venues: renewable energy sources, compostable and reusable plates & utensils, maximize the use of natural light, best practices for energy saving, LED lighting Branding & promotional material: eco-friendly Use of vehicles energy saving and efficiency Sustainable catering More vegan & vegetarian food options EVENTS INDUSTRY- Future trends It is a collective virtual shared space METAVERSE Fusion of physical, augmented, and virtual reality A public virtual world that may be accessed via the internet It creates a “virtual world” experience by simulating human emotions and gestures It’s a living, breathing experience that never pauses or finishes like a game www.quytech.com Thank you