Bovee_CH03_PPT Updated.pdf

Business Communication Today Fourteenth Edition, Global Edition Chapter 3 Communication Challenges in a Diverse, Global Marketplace Copyright...

Business Communication Today Fourteenth Edition, Global Edition Chapter 3 Communication Challenges in a Diverse, Global Marketplace Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Learning Objectives 3.1 Discuss the opportunities and challenges of intercultural communication. 3.2 Define culture, explain how culture is learned. 3.3 Explain the importance of recognizing cultural variations, and list eight key dimensions of cultural diversity. 3.4 List four general guidelines for adapting to any business culture. 3.5 Explain how you can improve your intercultural communication skills. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Understanding the Opportunities and Challenges of Communication in a Diverse World LO 3.1 Discuss the opportunities and challenges of intercultural communication. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. The Opportunities in a Global Marketplace International communication skills provide – Increased profits – Increased revenue – Increased market share – More valued employees Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Advantages of a Diverse Workforce A broader range of views and ideas A better understanding of diverse, fragmented markets A broader pool of talent from which to recruit Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Challenges of Intercultural Communication Connecting with and Motivating Diverse Employees Fostering Harmony in Diverse Teams Ensuring that Messages are Sent, Received, and Properly Encoded Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Cultural Influences Affect Language Nonverbal signals Word meaning Time and space issues Rules of human relationships Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Developing Cultural Competency LO 3.2 Define culture, explain how culture is learned. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Understanding the Concept of Culture (1 of 2) Culture is a shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior. We Each Belong to Several Cultures, each with its Own Special Language and/or Customs – Ethnic group – Religious group – Professional group Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Understanding the Concept of Culture (2 of 2) Automatic Coherent Complete Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Recognizing Variations in a Diverse World LO 3.3 Explain the importance of recognizing cultural variations, and list eight key dimensions of cultural diversity. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Major Dimensions of Cultural Diversity Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Legal and Ethical Differences Actively Seek Mutual Ground Send and Receive Messages Without Judgment Send Messages that are Honest Show Respect for Cultural Differences Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Social Differences Attitudes Toward Work and Success Roles and Status Use of Manners Concepts of Time Future Orientation Openness and Inclusiveness Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Nonverbal Differences Greetings Personal Space Touching Facial Expressions Eye Contact Posture Formality Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Age Differences Cultures that Value Youth Cultures that Value Age and Seniority Cultures with Multiple Generations in Positions of Value Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Gender Differences General Perceptions of Gender Roles Gender Representation in Management Roles Different Communication Styles Outdated Concepts of Gender and Sexual Orientation Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Ability Differences Respect for Individuals Sensitivity to Differences Availability of Assistive Technologies Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Adapting to Other Business Cultures LO 3.4 List four general guidelines for adapting to any business culture. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Guidelines for Adapting to Any Business Culture Become Aware of Your Own Biases Be careful about applying the “Golden Rule” Exercise tolerance, flexibility, and respect Practice patience and maintain a sense of humor Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Improving Intercultural Communication Skills LO 3.5 Explain how you can improve your intercultural communication skills. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Studying Other Cultures Knowledge, Ability, and Motivation Research, Practice, and Honest Effort Websites, Books, Print Media, Music, and Apps Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Studying Other Languages Increased Career Opportunities Common Phrases for Everyday Business and Social Situations Mobile Devices, Apps, and Websites Avoid Assumptions and Learn About Other Languages and Dialects Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Respecting Preferences for Communication Style Level of Directness Degree of Formality Media Preferences Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Writing Clearly Choose Words Carefully Be Brief Use Plenty of Transitions Address International Correspondence Properly Cite Numbers and Dates Carefully Avoid Slang, Idioms, and Business Jargon Avoid Humor and References to Pop Culture Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Speaking and Listening Clearly Adjust Content and Style Be Mindful of Communication Medium and Circumstances Be Aware of Nonverbal Communication Styles and Cultural Norms Speak Slowly and Clearly Without Being Condescending Ask for Feedback and Rephrase as Necessary Confirm for Agreement Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Using Interpreters, Translators, and Translation Software Interpreters – for spoken communication Translators – for both spoken and written communication Computerized Translation Tools Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Helping Others Adapt to Your Culture Look for Opportunities to Help Offer Advice on Word Choice Suggest Appropriate Communication Styles and Media Help Simplify the Communication Process Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.