BES 413 Technopreneurship Learning Module 2021 PDF

1 TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES VISAYAS Capt. Sabi St., City of Talisay, Negros Occidental College of Engineering Office...

1 TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES VISAYAS Capt. Sabi St., City of Talisay, Negros Occidental College of Engineering Office of the Program Coordinator LEARNING MODULE BES 413 TECHNOPRENEURSHIP DEPARTMENT: MECHANICAL ENGINEERING COMPILED BY:.ENGR. ERLYN H. MALIGAYA ENGR. VINCENT ANDREW A. ALOJAMIENTO 2021 This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  i VISION The Technological University of the Philippines shall be the premier state university with recognized excellence in engineering and technology at par with leading universities in the ASEAN region. MISSION The University shall provide higher and advanced vocational, technical, industrial, technological and professional education and training in industries and technology, and in practical arts leading to certificates, diplomas and degrees. It shall provide progressive leadership in applied research, developmental studies in technical, industrial, and technological fields and production using indigenous materials; effect technology transfer in the countryside; and assist in the development of small-and- medium scale industries in identified growth center. (Reference: P.D. No. 1518, Section 2) QUALITY POLICY The Technological University of the Philippines shall commit to provide quality higher and advanced technological education; conduct relevant research and extension projects; continually improve its value to customers through enhancement of personnel competence and effective quality management system compliant to statutory and regulatory requirements; and adhere to its core values. CORE VALUES T - Transparent and participatory governance U - Unity in the pursuit of TUP mission, goals, and objectives P - Professionalism in the discharge of quality service I - Integrity and commitment to maintain the good name of the University A - Accountability for individual and organizational quality performance N - Nationalism through tangible contribution to the rapid economic growth of the country S - Shared responsibility, hard work, and resourcefulness in compliance to the mandates of the university This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  ii TABLE OF CONTENTS Page Numbers TUP Vision, Mission, Quality Policy, and Core Values…..……………….…… i Table of Contents…………………………………………….………………..…..ii Course Description……………………………………..……………….… iii Learning Outcomes……………………………………………………...…iii General Guidelines/Class Rules…………………………………………...iii Grading System…………………………………………………………....iv Learning Guide (Week No. 1) ………………………………………….…1 Topic/s……………………………………………………………..1 Expected Competencies……………………………………………1 Content/Technical Information…………………………………….2-21 Progress Check…… ………………………………………………21-23 References…………………………………………………………23 Learning Guide (Week No. 2) …………………………………….……...24 Topic/s……………………………………………………….……24 Expected Competencies………………………………………..….24 Content/Technical Information …………………………………..25-41 Progress Check…… ……………………………………………...42 References…………………………………………………..…….43 Learning Guide (Week No. 3)……………………………………………44 Topic/s……………………………………………………….……44 Expected Competencies…………………………………………..44 Content/Technical Information…………………………………..45-59 Progress Check…… ………………………………………….….60 References…………………………………………………….….61 Learning Guide (Week No. 4)……………………………………………62 Topic/s……………………………………………………….…...62 Expected Competencies…………………………………………..62 Content/Technical Information…………………………………..62-70 Progress Check…… ………………………………………….….71 References…………………………………………………….….72 List of References………………………………………………………………73 About the Author/s……………………………………………………………..74 This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  iii COURSE DESCRIPTION Technopreneurship is a philosophy, a way of building a career or perspective in life. The course covers the value of professional and life skills in entrepreneurial thought, investment decisions and action that students can utilize in starting technology companies or executing R&D projects in companies as they start their careers. The net result is a positive outlook towards wealth creation, high value adding and wellness in society LEARNING OUTCOMES By the end of the course, the students will be able to do the following: 1. evaluate and define the market needs; 2. solicit and apply feedback from mentors, customers and other stakeholders; 3. experience the dynamics of participating on a business team; 4. pitch a business plan for a technology idea; and 5. develop an initial idea into a “pretotype” GENERAL GUIDELINES/CLASS RULES 1. Make-up exams and quizzes will only be given with prior approval of the professor and under exceptional circumstances. For excused absences during the exam, the university policy will be followed. 2. Students are not allowed to leave the classroom once the class has started, unless extremely necessary. Students who leave the classroom without any valid reason will be marked absent. 3. Students are expected to comply strictly with the university’s rule on dress code, class tardiness and attendance. 4. Cell phones or any e-gadgets must be turned off or put in a silent mode during class hours. 5. Late homework or projects will not be accepted. Students are expected to maintain complete honesty and integrity in their academic work. Acts of academic dishonesty, such as cheating, plagiarism, or inappropriately using the work of others to satisfy course requirements, will not be tolerated and may result in failure of the affected assignments and/or failure of this class. This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  iv Students with Special Needs: A student with special medical needs, is advised to inform the instructor as to how he/she can best assist him/her. All information will be considered confidential. GRADING SYSTEM The student will be graded according to the following: Average of examinations - 50% Average of assessments - 50% Prelim Grade : [(Prelim Exam x 0.50) + (Assessment x 0.50)] Midterm Grade : [(Midterm Exam x 0.50) + (Assessment x 0.50)] End term Grade : [(Final Exam x 0.50) + (Assessment x 0.50)] Final Grade : (Prelim Grade x 0.30) + (Mid-term Grade x 0.30) + (End term Grade x 0.40)] The passing grade for this course is 5.0. This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  1 LEARNING GUIDE Week No.: __1-2__ TOPIC/S Understanding Technoprenesurship 1. Technopreneurship Definition 2. Difference between Entrepreneur and Technopreneur 3. Entrepreneurial and Technopreneurial Process Entrepreneurial Mindset Successful Traits of Technopreneurs Innovation Social Development Goals EXPECTED COMPETENCIES Upon completing this Learning Module, student will be able to: 1. define the concept of Technoprenurship; 2. differentiate entrepreneurship and technopreneurship; 3. identify the different skills and behaviors of technoprenurs; and 4. determine the importance of Social Development Goals in the technopreneurial start-ups This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  2 CONTENT/TECHNICAL INFORMATION Entrepreneurs Are Made and Not Born According to Peter Drucker, the entrepreneurial mindset is not a magic and has nothing to do with genes, but it is a a discipline that ca be learned. Who is an Entrepreneur? An innovator or developer who recognizes and seizes opportunities; converts these opportunities into workable/marketable ideas; adds value through time, effort, money or skills; assumes the risks of the competitive marketplace to implement these ideas; realizes the rewards from these efforts. – (Kuratko & Hodgetts, 2007) What is Entrepreneurship? Entrepreneurship is the practice of embarking on a new business or reviving an existing business by pooling together a bunch of resources in order to exploit new found opportunities. Creating the “New” and destroying the “Old”:  New knowledge  New products  New processes  New services  New markets  New business models  New raw materials Who is a Technopreneur? An entrepreneur who uses cutting-edge technology to develop new business. (Daniel Mankani, 2003). Is an entrepreneur who involves himself in technological changes in producing goods and services for his organization. (Sarimah Hanim & Abd. Rashid, 2008). This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  3 They are entrepreneurs who used “technology” as their driven factor in transforming resources into goods and services, creating an environment conducive to industrial growth” … Types of Technology Entrepreneurship 1. Technology Developers – those who develop unique technology capable of driving a new business (INVENTORS). 2. Technology Users – those who see a new technology and understand how it can be applied to meet a new market need (INNOVATORS). Famous Technopreneurs Overseas:  Elon Musk (Tesla / SpaceX)  Bill Gates (Microsoft)  Mark Zuckerberg (Facebook)  Jeff Bezos (Amazon) Philippines:  Diosdado (Dado) Banatao (Ethernet Controller Chip)  Rachel De Villa (Cropital)  Joey Concepcion (Go Negosyo) Technological Entrepreneurship It is simply entrepreneurship in a technology intensive context. It is a process of merging technology prowess and entrepreneurial talent and skills. This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  4 Examples of Technoprenurship A technology-based enterprise is one that derives a competitive advantage from direct or indirect use of technology. Who is an Intrapreneur? Are individuals in organizations with high entrepreneurial characteristics. – (Pinchot 1985). Is an entrepreneur within a large organization with high entrepreneurial characteristics who strongly believes in his talent and ability and has a strong desire to create something using his own initiative and creativity. – (Sarimah Hanim & Abd. Rashid, 2008). In the world corporate business, intrapreneurs emerge as that breed who is a cross between managers and entrepreneurs. They work for the corporation but are given the task of starting new ventures. Entrepreneurial Process vs. Technopreneurial Process This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  5 1. Idea Generation 2. Idea Screening 3. Concept Testing 4. Business Analysis 5. Prototyping 6. Test Marketing 7. Commercialization 8. Monitoring & Evaluation Entrepreneurship vs. Technopreneurship Similarities  Able to determine risk and has the courage to take risks  Independent and self-confident, yet knows where to get help  Likes a challenge  Hardworking and willing to stick with a project  Not easily discouraged  Robust, very energetic and can handle stress  Has a strong sense of self-worth.  A positive thinker who does dwell on setbacks  Often has a close friend or relative who owns a business This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  6 Technopreneur and the Economy Technopreneurs as agents of economic growth Three Elements of the Intellectual Capital  Capital o Human Capital – the skills, capabilities and knowledge of the firm’s people.  Organizational Capital – the patents, technologies, processes, databases and networks.  Social Capital – the quality of the relationships with customers, suppliers and partners. Successful Traits of a Technopreneur 1. Storytelling 2. Trust others without expecting anything in return 3. Seek fairness in deals 4. Plan to fail 5. Diversify 6. Role model 7. Believe 8. Good enough This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  7 9. Collaboration 10. Pay it Forward Factors Leading to Entrepreneurial Success  Ability to initiate and operate a purposeful enterprise  Ability to operate within the context and industrial environment at the time of initiation  Ability to identify and screen timely opportunities  Ability to accumulate and manage knowledge and technology  Ability to mobilize resources – financial, physical and human  Ability to assess and mitigate uncertainty and risk associated with the initiation of the enterprise  Ability to provide and innovative contribution that encompasses novelty and originality  Ability to encourage a collaborative team of people who have the capabilities and knowledge necessary for success TECHNOPRENURIAL JOURNEY The journey of business start ups may begin with different step, it may start from an idea, a team or research. According to Ken Singer start up model as shown in the figure below, the validation of user, customer and market is essential in pursuing the success of the business venture. This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  8 Singer Start Up Journey Model (2016) WHAT IS INNOVATION? - a creation (a new product or process) resulting from study and experimentation - is the successful implementation of creative ideas - the process of translating new ideas into tangible product. - the successful exploitation of new ideas. - change that creates a new dimension of performance. Social Entrepreneurship Defined: A social enterprise is defined as a BUSINESS that has specific social objectives that serve its primary purpose. Social enterprises seek to maximize PROFITS while maximizing benefits to society and the environment. Their profits are principally used to fund social programs. This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  9 This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  10 PROGRESS CHECK I. Enumeration: 1. Give at least 10 traits of successful technopreneur 2. List of entrepreneurial process II. Discussion: (5 points) Explain briefly the difference of the entrepreneurship and technopreneurship. REFERENCES https://www.phildev.org/technoprenuership-101/ https://pdfcoffee.com/chapter-1-introduction-to-technopreneurship-reviewer-pdf- This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  11 LEARNING GUIDE Week No.: __3-4__ TOPIC/S Value Proposition Market Identification and Analysis LEARNING OUTCOMES Upon completing this Learning Module, you will be able to:  Explain the importance of value proposition  Identify and assess the benefits you are offering customers and how well your product meets their needs, wants and expectations  Give answers to questions on: What exactly are we offering customers? Why is it valuable to them?’ CONTENT/TECHNICAL INFORMATION Customer value proposition is arguably the most important tool in the product marketer’s toolset. It is the foundation for understanding how the product will realistically be valued by the target user. Unlike a benefits statement, a customer value proposition is more balanced. It certainly includes the advantages a target user would experience. But to these benefits it adds the tension of disadvantages and parity experiences. The sum of all of these experiences provides a much more accurate assessment of the product in its marketplace. In the absence of customer value propositions, companies are walking blindly in the marketplace. Businesses underplay the fact that their target users have other options. They ignore that fact that their product has deficiencies some of which may significantly hamper their efforts in the marketplace. Lurking behind the lack of customer value proposition is the real issue – most businesses lack a deep understanding of their target user. They don’t know how that user works and behaves. Businesses don’t perceive the challenges that user faces each day. They haven’t learned how that target user will evaluate and use their product. The result is that businesses lack the true conviction of their product’s worth. This is seen in the way they price their product, the way they message their product, and the way they sell their product. The customer value proposition is the keystone for effective product marketing activities. It brings together customer intelligence, competitive insight, and product valuation. It delivers a concise, supportable statement of the product’s value. It quantifies how that value is realized based on all of the target user’s likely product experiences. The customer value proposition provides a focused approach to understanding the target user in the context of your product. This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  12 VALUE PROPOSITION DESIGN https://issuu.com/business.model.innovation/docs/vpd_sneakpeek This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  13 https://issuu.com/business.model.innovation/docs/vpd_sneakpeek https://issuu.com/business.model.innovation/docs/vpd_sneakpeek This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  14 This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  15 This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  16 This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  17 This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  18 This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  19 VALUE PROPOSITION CANVAS This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  20 This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  21 This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  22 This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  23 This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  24 Further reading at https://issuu.com/business.model.innovation/docs/vpd_sneakpeek on Value proposition. TRIGGER QUESTIONS: For Customer Jobs 1. What is your customer trying to achieve? What are the steppingstones that could help your customer achieve this key job? 2. What tasks are your customers trying to perform in their work or personal life? What functional problems are your customers trying to solve? 3. What emotional needs are your customers trying to satisfy? What jobs, if completed, would give the user a sense of self-satisfaction? 4. How does your customer want to be perceived by others? What can your customer do to help themselves be perceived this way? 5. How does your customer want to feel? What does your customer need to do to feel this way? For Customer Pains 1. What does your customers define too costly? Takes a lot of time? Or requires substantial efforts? 2. What makes your customers feel bad What are their frustrations, annoyances, or things that give them a headache? 3. What are the main difficulties and challenges your customers encounter? Do they understand how things work, have difficulties getting certain things done, or resist particular jobs or specific reasons? 4. What negative social consequences do your customers encounter or fear? Are they afraid of a loss of face, power, trust, or status? 5. What risks do your customers fear? Are they afraid of financial social or technical risks, or are they asking themselves what could go wrong? For Customer Gains 1. What quality levels do they expect, and what would they wish for more or less of? 2. What would make your customers’ jobs or lives easier? Could there be a flatter learning curve, more services, or lower cost or ownership? 3. What positive social consequences do your customers desire? What makes them look good? What increases their power or their status? 4. What do your customers measure success and failure? How do they gauge performance or cost? 5. What do customers dream about? What do they aspire to achieve, or what would be a big relief to them? This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  25 Trigger Questions: “Could your products and services…” 1. … produce savings? In terms of time, money, or efforts. 2. …make your customers feel better? By killing frustrations, annoyances, and other things that give customers a headache. 3. … put an end to difficulties and challenges your customers encounter? By making things easier or eliminating obstacles. 4. … wipe out negative social consequences your customers encounter or fear? In terms of loss of power, trust, or status? 5. … eliminate risks your customers fear? In terms of financial, social, technical risks, or things that could potentially go wrong. 6. … limit or eradicate common mistakes customers make? By helping them use a solution the right way. “Could your products and services…” 1. … create savings that please your customers? In terms of time, money, or efforts. 2. …produce outcomes your customers expect or that exceed their expectations? By offering quality levels, more of something, or less of something. 3. … make your customers’ work or life easier? Via better usability, accessibility, more services, or lower cost of ownership. 4. … create positive social consequences? By making them look good or producing an increase in power or status. 5. … fulfill a desire customer dream about By helping them achieve their aspirations or getting relief from a hardship? 6. … produce positive outcomes matching your customers’ success and failure criteria? In terms of better performance or lower cost. REFERENCES https://www.engr.colostate.edu/~marchese/stese/reading2.pdf https://issuu.com/business.model.innovation/docs/vpd_sneakpeek Osterwalder, Pigneur, Bernada, Smith (n.d.), Value Proposition Design This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  26 LIST OF REFERENCES https://www.phildev.org/technoprenuership-101/ https://pdfcoffee.com/chapter-1-introduction-to-technopreneurship-reviewer-pdf- https://www.engr.colostate.edu/~marchese/stese/reading2.pdf https://issuu.com/business.model.innovation/docs/vpd_sneakpeek Osterwalder, Pigneur, Bernada, Smith (n.d.), Value Proposition Design This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.  27 ABOUT THE AUTHOR/S This module's author is a licensed mechanical engineer who graduated in 2002 with her course at TUP-Visayas. Her preceding industry experience for approximately 10 years covers maintenance and operation. She works as a specialist, officer, and supervisor that allows her to apply and practice various management functions. She is currently a TUP-Visayas faculty. This module is a property of Technological University of the Philippines Visayas and intended for EDUCATIONAL PURPOSES ONLY and is NOT FOR SALE NOR FOR REPRODUCTION.